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There's a lot of talk in marketing about building a brand identity. It's not just the visual aspect of your logo or brochure, it's what your customer experiences emotionally. Customer service is what is going to set you apart from the competition. Are you smiling, cheerful and read to go the extra mile? Do you promptly reply to phone messages? Do you make an effort to get to know your customers and their families or hobbies? Ask questions, be genuinely interested and listen...but most importantly retain that information, so you can ask about specific people or topics at a later date. … (1 comments)
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