There is always business out there, you just have to hustle and think outside the box to find it. Gone are the days of sitting back and waiting for the phone to ring. If you are like most real estate agents then hosting open houses is something you routinely do to create more business. The goal is simple when hosting an open house: expose your name to the neighborhood, help showcase your clients listing and MOST importantly make contact with new prospects that need a Real Estate Professional.
There is nothing “outside the box” about an open house. The question is, are your open houses successful or do you spend the time reading the Sunday paper. If you’re cutting coupons on Sunday afternoons then maybe you need to stop advertising your open house in the local newspaper and find new ways to draw a crowd. Today open house advertising on the Internet has become THE way to drive traffic. With fewer and fewer people buying newspapers and the advent of smartphones, Wi-Fi hotspots and notebook computers, open house advertising has moved almost entirely to the web
One strategy I really like is the use of Facebook ads. Facebook ads work much the same way as other Pay Per Click ads, however, there are a few significant differences. The biggest difference and key is that Facebook allows you to target your ads so they are seen by your specific demographic (i.e. Age, Sex, Location and often their interests). Facebook ads are great because you can start with low budgets, analyze results and make changes. Facebook ads also allow you to target based on profile key words, so they can be more effective than search ads.
If you are going to spend a Saturday or Sunday hosting an open house you owe it to yourself to make it a success.
Robert Snyder
Mortgage Advisor
Jacob Dean Mortgage
Cell: 973.495.8925
Fax: 973.966.1063
Email: Bob@bobthebroker.net
www.bobthebroker.net
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If you are in need of a mortgage in Morris County, Middlesex County, Sussex County, Bergen County or anywhere in New Jersey please give me a call!
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