realtors: Time to pack up your eccentricities, your passions, and your personality!
- 02/06/11 04:42 PM
Is it time to dig into your stores of the bland, boring, generic, or dull decorative items?
Yes, if you are merchandising your property for sale, it is time to make the old switcheroo!!
When buyers view your property, they are interested in the actual “bones” of your home. They are not going to be seeking financing based on all of your belongings coming with the property. They are not there to buy your “stuff”.
Buyers are also limited on time and excess imagination. I mention buyers being limited on their visualization skills because the buying process can be hectic and
realtors: “Thanks, but please tell Mr. Potential Buyer to go suck rocks!”
- 01/30/11 07:42 AM
WHOA, HORSEY!! This blog post discusses the seller’s knee-jerk reflex when it comes to “low-ball” offers on their properties.
The first thing I will point out is that I am a Home Stager, so pricing, negotiating, or any part of the sales process is simply not within the scope of my profession. This HAS to be left up to the Professionals.
The reason I am writing this is that I run into the following situation all the time. Most recently, I had a client for whom I had provided Staging services, e-mail me just yesterday.
Their vacant century-character-home here in Edmonton,
realtors: 2011...The Year of the “Instant Gratification Buyer”
- 01/15/11 05:02 PM
Over the past few years, we have seen a rising trend of buyers seeking out the “Move-in-Ready” properties. This is largely due to the fact that people are becoming more and more time-deprived. But, also, due to large amounts of inventory on the market at all times, buyers can simply be a lot more selective.
I have, however, come to a conclusion regarding the evolution of buyers, and have been witnessing a new, and growing, group of buyers for this coming year.
A new breed, if you will.
Throughout my daily work as a Professional Home Stager, I am in constant
realtors: Do you tend to put your cart before your horse?
- 01/13/11 08:19 AM
Or are you quick to realize that more efficiency comes from doing it the other way around?
Do you pull on a door that is sporting loud signage stating “Push”?
Do you walk backwards downhill?
Do you paint expansive walls with a brush rather than a roller?
And my favourite, do you choose to drive a nail into a stud by hand when there is a perfectly good hammer sitting right in front of you?
No, we don’t do any of these things.
Humans logically assess situations and choose the path of least resistance.
We look for options that
realtors: Why can we not all just get along and complement one another?
- 12/08/10 01:28 PM
I will start by saying that this post will certainly not apply to the majority of Realtors®.
I am inspired to write a blog post once I witness a certain troubling situation more than three times out in the Real Estate field. The post you are about to read chronicles (briefly) a situation I have run into now for the fourth time.
I am a Certified Staging Professional. I have taken extensive training, received accreditation from two different institutions, have over 10 years of experience Staging homes for clients, and own and run a full-time business that specializes in Home Staging. I
realtors: Change those Exterior Listing Photos!!! Pronto!
- 12/05/10 09:00 AM
Obviously, ALL of my clients are currently "sellers", but what is often ignored is that they are also "buyers" on the flip side. They have made the decision to list for sale, so obviously they have to start their search for their new home. So, they also fit the demographic of "buyer" when I am working with them. So, I have a first-hand chance to always be researching and asking them questions. This information I get from my clients is invaluable, as it represents what the BUYER, in the current market is looking for.
Whenever the seasons have noticeably changed in
realtors: Why are most Realtors® so reluctant to utilize such a readily available tool and increase their income by at least 10%?
- 11/11/10 03:11 PM
It simply baffles me.
There "IT" is, much like a gleaming gemstone, sitting right in front of Realtors®, yet most of you turn your back, and adopt an attitude of "If it isn't broken, don't fix it".
It is "broken" if you are making less than your full potential!
This is much like continuing to attempt to force a nail into a stud by hand, when there is a perfectly good hammer within reach.
Must I provide you with more blunt comparisons?
realtors: I would greatly appreciate some feedback and/or opinions on the new Home Staging Tool I have just officially launched....
- 10/22/10 04:01 PM
I LOVE Active Rain, and I certainly value the ability to throw ideas out to an amazingly qualified and professional crowd.
My question is this: Do you see value in my new Home Staging Service outlined below? Do you view this as a tool that would be valuable to Realtors(R) and Home Sellers? I would love to hear what you think. NO HOLDS BARRED!!! Thank you in advance!
Brought to you by Edmonton's Leading Canadian Certified Staging Professional!
Premiere Service of its Kind in Alberta!
Real Estate Sales.......You have heard all of the buzz words such as; Neutralize,
realtors: It’s Official! Every single household in the WORLD can now obtain our UNPARALLELED Home Staging Services for Success/Sale!!
- 10/22/10 09:41 AM
This is going to be the most valuable new tool in the Real Estate Industry!!
How does one Home Staging Professional based in Edmonton, Alberta, Canada provide services to anyone in the WORLD, you ask?
How does this end up saving the client 75% of their TIME, and 44% of their MONEY?
I knew you were asking.
I will tell you.
Brought to you by Edmonton, Alberta's Leading Canadian Certified Staging Professional, Rhonda Wilson, CCSPTM, owner of Revealing Assets - Home Staging and Decluttering Services.
What is E-Home Staging?
The "E-Home Staging Package" is an exact mirror service
realtors: Just Say NO to Febreeze!
- 09/16/10 05:49 PM
Okay, I know I keep harping on the importance of not scenting our homes with chemical-based fragrances and room "deodorizers", but I have witnessed yet another potential sale go south due to a buyer's violent allergic reaction.
Oh, yes, and I LOVE the commercial with the Realtor® who is dancing around with the bottle of Febreeze, exclaiming, "I use this in every client's home!"
Have you been anywhere public in society lately?
Have you seen the signs posted everywhere that warn us of existing "scent-sensitivities" and ask us to refrain from wearing perfumes and deodorants?
More and more people out
realtors: We Prove, once again, that Professional Home Staging yields Success!
- 07/15/10 06:04 PM
So, the Edmonton Real Estate Board has released statistics for the end of June, and "Days on Market" were up to 47.
I just wanted to share another success story as I believe that the timing is right.
There are still many sceptics out there who don't believe in the importance of Home Staging.
Yet, it was shown that in 2009, 98% of buyers completed their entire search for their new home on the internet. What does that tell us? It tells us that photos are exactly what is attracting the buyers (or not attracting them).
Of course, the buyer will
realtors: Now is the time to bring your best game!
- 07/06/10 06:36 PM
So, we have all heard the big news by now.
It was announced last night on the news that there are officially over 9400 listings on the Edmonton area Market as we speak.
Sales have also slowed to a halt for the time being.
That being said, now is the time to pay very close attention to your competition if you have a property on the market.
The goal is to stand out above your competition with your pricing AND your product presentation.
Now, more than ever, attaining the services of a Professional Home Stager to assist you in the preparation of your
realtors: It doesn't matter how much you shine up a turd......
- 06/26/10 01:42 PM
.....it is still just a turd.
Pardon my use of politically incorrect slang here. But, there really is not a more polite or eloquent way to put it.
As a Professional Home Stager, way too often, I enter a relationship with clients (either the homeowner or the REALTOR(R)), where the clients possess very backwards understandings of the true aim of Home Staging. This is not the fault of anyone in particular. It is strictly due to a general lack of education.
Many people assume that Home Staging is based on optical illusions, trickery, or effectively masking or hiding insufficiencies, decrepitness, or
realtors: Location, Type of Dwelling, Product, and Price
- 05/30/10 07:27 AM
Yes, when selling your property, this is the ultimate set of criteria buyers are looking to satisfy when performing their search.
They will automatically gravitate to their desired geographic area(s), and then refine the search by only looking at the Dwelling type.
The above two criteria sets are completely beyond your (the seller) control. You cannot simply pick up your property and drop it into a more popular area, and you cannot convert your condo into a bungalow.
You, the seller, do, however, have all the control in the world over the last two sets of criteria. And, because the buyer
realtors: Buyer Beware! Yet another sad story to learn from
- 03/08/10 08:27 AM
I am a Certified Staging Professional, CSP(TM), and the quality of my workmanship and the level of impact it makes are incredibly important to me. Why wouldn't I put the very best of my creativity, resourcefulness, and expertise into all projects I complete. As a Home Stager, I would be out-to-lunch if I didn't strive to provide my clients (sellers and the Realtor(R)) with my best. After all, if I do a lousy job of Staging a property, it will continue to sit on the market and continue to drain everyone's pocket-books.
Wouldn't that be a great way to make a
realtors: Would removing that crazy wall-paper make a world of difference?
- 01/25/10 07:18 AM
I am confident that we have ALL come across this dilemma at some point in our Real Estate dealings. The property you are about to list has awesome bones! The location is great and the client is going to approve a greatly attractive price point. Heck, your client has even eliminated all of the clutter and excess furniture in the home. They even understood how important it was to depersonalize as much as possible to appeal to more buyers and create less distraction during viewings and in photos.
This is your ideal client. And, to even go a step further, they
realtors: I would Love some feedback and/or input from Realtors(R)
- 01/09/10 02:52 PM
As a Professional Home Stager, I find that I can only do so much for my clients to help them sell their home. I do very well at tranforming their home into a neutral, but welcoming and cozy property that should attract maximum attention from buyers. I am also quite talented when it comes to educating the client on what the buyer NEEDS to see in a prospective new home. I also end up providing them with beautiful photographs showcasing their home in the best light possible, and encourage them to use those photos in all of their marketing materials.
realtors: To Stage or Not To Stage the Vacant Properties
- 12/29/09 03:19 AM
This is an on-going debate for which we see great arguments on both sides of the coin.
We, of course, are passionately in favor of Professionally Staging Vacant properties. And, no, we are not just saying this because we are Professional Home Stagers. We are saying this based on market research and/or examining behavioural tendancies of home-buyers. This may sound like something from the National Geographic channel...."we like to observe the creatures in their natural habitats". Funny.
The fact is that the majority of humans are very visually driven. Decision-making for most people is based on real, tangible characteristics. These are
realtors: Dogs.....man's best friends? Maybe, but.....
- 12/22/09 03:39 PM
Okay, I have to start off by saying that I have not only owned dogs (and other pets) my entire life, but I also firmly believe that animals end up being the most loyal of companions throughout life. Provided pets are adequately cared for, loved, regularly exercised, fed, and kept warm, I am a strong advocate for people having them.
But, there is a time and place for an animal to be present. And, when you are trying to sell a home, this is not an optimal time. This is a delicate subject that is not being communicated to sellers. This is
realtors: Who Has Time to Attend/Host Their Open-Houses These Days?
- 12/15/09 03:59 PM
I have recently had a few Realtors(R) confide in me, saying they are fully aware of the vast benefits of holding open-houses for their clients' properties. But the common frustration that I am seeing, in Realtors(R), is that they work so hard on their listings in all other ways, that there is just no time or energy left for an upbeat, successful open-house.
I don't have to convince anyone of the reasons that open-houses still prove to be very effective marketing tools. This is, of course, as long as the event is sufficiently marketed far enough ahead of time. Also, just as important, is