Expired Listings, Real Estate Marketing, and the Zen of Success

Education & Training - Borino Productions
More leads, listings, and commissions... while having fun in the real estate business. About expired listings, open houses, marketing, communication, advertising and the zen of success.



This was a good expired listing. Three clean bedrooms, decent size, nice yard. It needed a new driveway but other than that, very saleable listing. Sellers - an older couple - were planning to move to Oregon. Kids out of the house; too much upkeep. Too much hassle. So of course, I was excited unt...
Did you see the report on the Realtor.com?  Buyer traffic is climbing up. I think it’s partially because in many parts of the country the market is getting better. Also, spring is here, and that’s always a time when many buyers get serious. So what does that mean? * If you need listings sold: Get...
“Ask and you shall receive.” This is a story about a boy named Jim. When Jim was a young boy, his family struggled a lot financially.  Things got so bad they had to live in their car trailer for a while. Not the best place to raise a family. As a teenager, Jim dropped out of school to go after hi...
What makes an open house successful? Plenty of visitors, of course. Getting a high number of qualified buyer and seller leads to come see your open house can be tough.  Here is a quick technique you can use to promote your next open house. Super easy to produce, quick - it takes about 5 minutes, ...
Here is a simple but powerful technique to quickly build rapport with your buyer or seller. It's called the Connector Formula and it includes one magic psychological ingredient: IDT. Easy to learn and implement when you want to quickly connect with your prospects, handle their objection or a conc...

Borino - The Real Estate Coach

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