Mailing Real Estate Christmas Cards? Oh No! - 11/28/11 09:54 AM
We all get them, right? The corporate Christmas or, more politically correct "Holiday Best Wishes" mass-mailing cards:
Warmest Wishes from the Law Firm, Peace on Earth from the mortgage company, and Season's Greetings from the insurance agent.
Sometimes even hand-signed (probably a lousy annual job for the receptionist) and with a phone number, just in case. It feels impersonal, salesy and says:
"Let's use the holidays to drum up some business and we'll hide it behind some cheesy Christmas theme!"
These types of mailings make very little impact and they usually end up in the trash before Santa's annual tour.
… (18 comments)

My First Thanksgiving - 11/19/11 07:55 PM
"What are you doning for Thanksgving?" my friend Jim asked. I had been in the US for only a few months and I had no idea what Thanksgiving was. I barelly knew just a handful of people so my social caledar was pretty open back then. Curious and not really knowing what to expect, I gladly accepted Jim's invitation to spend the holiday with Jim's sister and her family.
We drove from Los Angeles up north, passed San Franscisco, crossed the Gold Gate bridge and arrived to Willits, a quaint little town in Northern California.
I didn't really know what … (9 comments)

Why Are They So Cold To Me? - 11/14/11 06:57 PM
An agent sent this great question:
"I have clients that I build a good rapport with. I show them properties and they like the homes. But then I call them back and get cold treatment.
'We want to wait. We need to work on our finances. We'll call you back'. Or they don't answer at all when I call. What should I do?"
Save yourself and your clients time, hassle and headaches. How? Qualify your clients better. And do it as soon as possible -- before you invest a lot of time. The more you know about them and their … (5 comments)

EXPIRED LISTINGS (new video): Tips from Rene - 11/11/11 09:31 AM
Find out some cool tips and advice about expired listings -- right from the trenches. How one agent got 10 listings and 60 hot leads in the last sixty days:
What he says on the phone (even if the expired is angry) His step-by-step approach from first contact to listing appointment How he deals with competition How to get call backs from expireds His daily schedule -- not what expected! Just one thing before you hit the play button. The video is not meant to be an ad for the Expired PLUS but the fact is that many agents have … (8 comments)

EXPIRED LISTINGS: The Gold Rush - 11/07/11 06:28 PM

Are you ready for the gold rush? It happens every year: Last few days of December and the first few weeks of January there is always a flood of expired listings. And many sellers will be putting their homes back on the market right after the holidays. Will you be ready?
Imagine…. It’s 8 am in the morning. You’re in your office having a cup of coffee while chatting on the phone with an expired listing. Pleasant, easy, friendly conversation that lasts a few minutes. The sellers are interested in selling so you agree to stop by to introduce yourself … (3 comments)

 
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Borino - The Real Estate Coach

Falls Church, VA

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