Expired Listings, Real Estate Marketing, and the Zen of Success

The $1,000,000,000 Formula

Borino - The Real Estate Coach (Borino Productions) — Tue, 21 May 2013 03:41:29 -0700

You know, success in real estate business it’s pretty simple, really…

MORE GOOD LEADS = MORE BUSINESS. I know, DUH!

Of course, you can stick with the same old ‘prospect prospect prospect‘, but seriously – is that enough? Cold calling, door knocking, farming… There is a better, easier way.

You have one billion strong audience visiting YouTube every month. Yes, you’re right… Some just watch silly dancing cats. But a big portion of folks look for real estate information: Homes. Tips. And a good agent.

And smart agents have already caught on. If you’re NOT doing video it’s time to jump on it. Seriously. There are 12-year olds doing it, for crying out loud.

In Part 2 of my new series about how to make awesome real estate videos, you will see one simple formula used in a single informercial selling a single product... That has made over $1,000,000,000 - one BILLION dollars in sales (you may even own one yourself!).

And I'll show you how you can use the same strategy right now.you’ll see a what makes good content that will bring you views, leads and more business. Enjoy… And get cranking. It really isn’t all that hard (or expensive) – as I showed you in Part 1.

Borino
Expired PLUS System

Oprah - the badass marketer (new video)

Borino - The Real Estate Coach (Borino Productions) — Tue, 14 May 2013 14:57:58 -0700

Real estate video is quickly becoming a dominant marketing force. In this new video series you will learn how to make awesome, interesting, and profitable real estate videos. You will learn why YouTube is the best real estate farm, why Oprah is the ultimate badass marketer, why video is becoming a huge part of marketing... And how to get started — even on a tiny budget.

Even if you've never done a video. Even if you don't have any equipment and don't know where to start, or what to put in your videos.

Take a look:

Borino
Expired PLUS Real Estate System

Crushing all barriers

Borino - The Real Estate Coach (Borino Productions) — Tue, 16 Apr 2013 07:59:46 -0700

It's a bit crazy morning here at the Casa De Borino. See, our six-year old has a class performance today and a sweet little girl has turned into a diva (she has NOTHING to wear!) :)

But before I return and help handle the crisis, I wanted to make sure you saw my invitation for tomorrow - Wednesday, April 16, 2013. Come join us and you'll walk away with plenty of cool ideas, tips and inspiration.

Ask whatever you need help with, and listen to other fellow real estate warriors and their challenges.

There will be breakthroughs, you'll see. Sign up here:

Crushing All Barriers

Live Q&A session with BORINO:

How to fix your listing presentation
Where to get more leads
How to get more appointments
How to enjoy the business (again)

Gotta run, our star is calling ;)

Have a great day and I'll talk to you tomorrow.

Click Here To Register

Borino
Your Coach

Expired PLUS System

Real Estate Success Stories

Borino - The Real Estate Coach (Borino Productions) — Mon, 25 Mar 2013 13:12:15 -0700

I have another Listing University Exclusive for you...

* Real Estate Rockstar Success Stories *

This Wednesday, March, 27, 2013, two successful agents will show you what's working for them right now (they are NOT trying to sell anything, just share and teach you some cool tips).

You will meet Cindy Rushton and Sarah Ford.

Free Registration

Cindy is a 25-year business veteran. She has been through good markets and bad, booming economy and a total slump. She has seen all the usual market ups and downs.

Her business has not only survived but thrived through it all. Her secret is good old fashioned marketing mixed with cutting edge technology tools.

Cindy is an expert on getting great listings and getting them sold. She will show you how she does it.

She is awesome at keeping her clients happy, which of course means plenty of referrals. You'll learn how on Wednesday.

And here is the best part, she still has a life. Family, kids, a husband -- she deals with the same stuff you and I do while being a busy and successful agent.

Sarah has been in the business for six years. From the beginning, she didn't want to get stuck in the the usual new agent ditch: prospect, prospect, prospect, beg for business, fight for scarps.

Sarah figured out a way to make plenty of commissions and have a successful business, but without the old-fashioned (and painful) methods that seldom work...

She will show you where (and how) she finds good buyer and seller leads. She will teach you how she turns them into transactions and commissions quickly.

And just like Cindy, Sarah has to balance a personal family life and busy real estate life.

Come join us for a great interview this Wednesday.

Free Registration

I promise you will be taking plenty of notes and walk away with some great ideas. There will be no sales pitch at the end or anything. This is nothing but useful content.

See you on Wednesday, 3/27/2013, at 1PM Eastern Time!

Free Registration

Borino
Your Coach

Expired Listing Letter Ticks Agent Off

Borino - The Real Estate Coach (Borino Productions) — Tue, 26 Feb 2013 07:32:19 -0800

Hey Borino, I just got an ugly email from a past listing agent. She said that the letters that I’m mailing out are very unprofessional and are putting the past agents in a bad light. (This is a quick summary of the nasty email and phone call I got.)

The homeowners are sending these letters to her attention. How do I handle this? Have you had this happen to any other agents? I am using the letters form the Expired Plus. I would love your feedback on this.

Joan

Thanks for the email, Joan. Here is my (quite strong) opinion…

There is only ONE unprofessional agent – a dilettante who should be ashamed and who should apologize to her clients for being so incompetent — and that’s of course the agent who didn’t get the house sold. That was her job. She didn’t get it done. She screwed up. It’s her fault. End of conversation.

And she knows it – that’s the reason why she’s so upset about the letter. So my advice to her is to get over it, drop the ego, and move on without being such a sore loser. It’s business. And there is plenty for everybody. Do a better job for your clients next time (or give a better agent like Joan a chance).

Yes, there are agents who take offense (even with my soft, friendly attitude – LOL). Sure, if you’re start taking listings others will resent you, no matter how nice you are. It happens sometimes. I wrote about it no that long ago here.

Don’t worry about it, you’re not doing anything wrong. On contrary, you’re trying to clean up somebody’s else’s mess. And that’s not only a decent way to make a living, but also an honorable thing to do.

Borino
Expired PLUS System

Real Estate Success Accelerator (new video)

Borino - The Real Estate Coach (Borino Productions) — Thu, 31 Jan 2013 12:01:26 -0800

Boy was it fun to be back in California for a few days! Yes, I do like it on the East Coast but I tell ya there is something cool about the beaches, the ocean, surfing... Especially now when it's 32 here in DC.

Anyway, I made you a quick new video: The Three-Step Success Accelerator Formula. It's one of many new ideas I picked up from some smart people I hang out with. Let me know what you think! Have a great (hopefully warm) weekend... And let's go get 'em!

Borino

Your Coach

$14.95 Rip Off

Borino - The Real Estate Coach (Borino Productions) — Mon, 21 Jan 2013 17:39:41 -0800

I was staying in an elegant upscale hotel in San Francisco. My room was spacious and clean. And expensive. Being the A-type workholic I am, the moment I unpacked, I was behind a big desk to get some work done before the seminar. I fired up my laptop when I noticed it.

A simple note with instructions to connect to the hotel wireless. For $14.95! A day. Seriously?

Rip off. Yes. Hell yes! Big-time rip off. BUT...

I had a choice. I could have come up with reasons -- completely justified reasons to feel bamboozled and cheated.

I could have called the concierge and have a few sharp words. And some poor soul who had nothing to do with that corporate "upsell cash revenue idea discised as additional service" would apologize with a prepared script. I'm sure she would have a pre-made "reasonable explanation" used on upset guests like me who yell something along the lines of "Even Holiday Inn offers free internet! How dare you!"

I would have gotten a courteous apology with a complimentary access, no doubt.

That would have been ONE choice. The obvious, just, and logical choice.

But a choice based on scarcity, coming from a position of lack. Formed by a basic belief that there is not enough.

I didn't call. I made a DIFFERENT choice.

I paid the fifteen bucks with a smile and gratitude.

I was glad that $15 makes no difference in my life anymore... I was grateful to have the opportunity to connect. I appreciated the chance to read some of your emails. I enjoyed posting a quick update on my Facebook page to let you guys know where I was and what I was up to. And to see what are many of you up to.

I was happy to read a post from Paul who landed three new expired leads over the weekend (love those good news!).

I answered your questions, I took care some of your concerns... I offered some tips so you can get on with your work... All -- ALL of that for only $14.95.

Good deal if you ask me.

You see, it's these small choices we make every day that shape up who we are, how we feel, what we have (and don't have) in life. How events and our reactions to them little by little shape up our destiny.

My recommendation - pay the price with a smile. And pick appreciation and gratitude whenever you have a chance. You'll get much better deal at the end.

Borino
Expired Listings System - Expired PLUS

Better CMA

Borino - The Real Estate Coach (Borino Productions) — Tue, 08 Jan 2013 14:00:36 -0800

"Plan A: You should quit selling real estate. I’m serious. Quit being an agent. Get a job doing something else. Some of you have been waiting to hear that. My pleasure."

That was the advice from the marketing guru Seth Godin during his talk to a large group of agents. Not exactly an inspirational pep talk peppered with words of business wisdom, huh? He continued...

"The ones that are left, that’s YOU, can consider Plan B:

You will not make a living by taking orders, by selling houses the way everyone else does -- and whining is not an option. In fact, I think this is an extraordinary opportunity for you if you become the EXPERT in what you do."

Seth is dead on. Think about it... If you're the market and pricing expert, you have a better listing presentation. You put together a more accurate CMA. And you get more and BETTER listings.

You have tons of confidence and credibility when you're chatting with expireds and FSBOs, so your prospecting gets better as well. You lock in more buyers and write better offers because they trust you as their knowledgeable adviser.

This Friday, January 11, 2013 I'm doing a free private live coaching "MASTERING THE RIGHT PRICE" for all my Listing University students on how to master pricing and put together a solid CMA. I have a free pass for you to join us since you're my reader -- consider it my New Year present ;)

SIGN UP HERE

We'll chat on Friday. Just one thing... There is tons I will cover so please be on time -- we're starting at 9 am Pacific - 12 pm Eastern sharp. See you then.

Borino
Expired PLUS System

Turbaned Tornado

Borino - The Real Estate Coach (Borino Productions) — Thu, 27 Dec 2012 07:20:41 -0800

You CAN'T DO THAT! Impossible! It's too much! It's too hard!

How many times have I heard those words (or uttered them myself!) And how many times have I stumbled because of it.

Goals I didn't reach... Dreams that remained just that - dreams. All because I thought it was impossible. Too much. Too high. Out of my reach. Too hard!

Happens to all of us, right? Then, a teacher appears that gets us back on track (and back to reality that ANYTHING is possible and within reach). Like the Turbaned Tornado...

Meet Mr. Fauja Singh - called the Turbaned Tornado. Mr. Singh recently celebrated his 101st birthday. He is the first 100-year old who completed a marathon. His personal best is 6 hours, 2 minutes in London Marathon in 2002, but he was 'only' 91.

You may have seen him along side of Muhamad Ali and David Beckam in the Adidas ads. He also carried the London Olympic torch.

Mr. Sign did not develop the ability to walk until he was five years old. His legs were thin and weak, and he could hardly walk long distances. Because of this, he was often teased, and had to carry the nickname "danda" - stick. I bet he had heard the words impossible, too hard, and you can't do that a lot.

Good thing he didn't pay much attention, huh?

"I won't stop running until I die," says the Turbaned Tornado. Not a bad attitude, if you ask me. Not a bad example, either. Time to get going and make the 2013 your best year ever!

Borino
ExpiredPLUS.com

Merry Christmas

Borino - The Real Estate Coach (Borino Productions) — Thu, 20 Dec 2012 04:54:07 -0800

I don't know about you, but I love Christmas. All the sweet memories from my childhood. My family used to visit our grandparents who lived in a little house on the edge of a forrest.

Imagine... Everything covered in soft white snow, freezing cold outside, crackling of the old wood-burning stove keeping us nice and warm inside. And cookies. Oh gooddness, my grandma's famous Christmas cookies! The sweet scents of vanila, chocolate, and cinamon could almost knock you over. I am convinced that that's what heaven smells like.

So here we are, at the end of another (crazy) year. The tree is done (best we've ever had according to both kids), a few more presents to wrap (shhh, don't tell Hana about her iToy ;)

Time to take a little break. There will be laughter, lots of tasty food (I"m making the Borino famous Christmas ham again), friends, and wine and strories.... Hugs, gifts, and good times!

I hope that you have a wonderful holiday as well. You deserve it. You've worked your butt off, you've guided people through some big decisions, you made things happen. You may not hear it enough from others so hear it from me: CONGRATULATIONS and THANK YOU!

From my family to you and all those you love -- wishing you Merry Christmas, Happy Holidays... And a wonderful, succesful and Happy New Year.

Borino, Hana, Philip and Lilly

Best Real Estate Year Ever

Borino - The Real Estate Coach (Borino Productions) — Sun, 25 Nov 2012 06:13:26 -0800

Hope you had a great Thanksgiving. I don't know about you, but I enjoy the leftovers even more (turkey, cranberry, mustard, mayo on rye - oh man!).

Anyway, back to business. 2013 is here and I want to make sure it's a great year for you. No, not just OK (as in 'I have survived another year in real estate'). I mean you really kick butt, make plenty of moola, pay off those bills, even put some aside for a rainy day - that kind of GREAT.

So on Wednesday, November 28, you and I will put together a plan (not the traditional goal-setting BS that never works).

It's NOT about working harder or be more disciplined. That will only get you burned out super-fast -- been there, done that, no thanks.

I will show you a NEW system. You will know what it takes to get all the things you want... And you will also learn how to stick with the plan this time. Pretty cool stuff.

It's the same process I use for my business and my life, so you know it works ;)

Here is what we'll talk about:

Why traditional goal-setting is waste of time
How to design your ideal lifestyle
Simple planning strategy that actually works
The Four Quadrants system
Dangerous behaviors
How to stop the self-sabotage
Four numbers you must know (or your business is toast)
How to plan and have THE BEST year ever

Sign up here

See you then!

Borino
Your Coach

PS: Oh, one more thing... This is a live coaching session and there will be NO replay. Make sure you're there. Looking forward to chatting with ya!

Sign up here

Expired Listings Tip: No Phone Number

Borino - The Real Estate Coach (Borino Productions) — Mon, 19 Nov 2012 08:49:26 -0800

So, today was first day of my new expired life! I was beyond pumped to find people bursting at the seams ready to let me list their house. I printed my list this morning, went through them all, found the ones that seemed most possible and researched the phone numbers. After obtaining close to 15 numbers, I was ready to call!! I picked up the phone and the number was disconnected, and so was the next and next and so on. Perhaps this is just a sign from the Expired gods that I simply must go knock on the door. Just looking for some advice!

~ Danica

First, a big congrats on breaking the fear barrier. Well done! The discomfort is usually the biggest obstacle that stops many agents. Here are some suggestions to make contacting expired listings more effective... and more fun in the future.

1. See if you can figure out why you have so many bad numbers (15 out of 15 sounds unusually high). Is it a bad number to begin with, or is it because the sellers have moved and it's been disconnected?

2. Try a data/search tool such as RedX. They often clean up the data, and sometimes they get a seller's number -- even if it's not in the MLS. You have a free 30-day trial certificate as part of the Expired PLUS package.

3. No phone number is actually a good thing, because if you don't have it, no other agent has it. The playing field is even. Actually, no -- the odds are in your favor. The fact is, MOST average agents will not bother with a direct mail campaign, or <GASP> knocking on the seller's door. So you have less competition.

4. Start a mail campaign. Direct mail is often the only way to get the seller's attention. Use it.

5. Knock on the seller's door. If the house is occupied, leave an expired package. Then, go back if you don't have any luck the first time (Saturday is good day to give it another shot).

6. Chat with the neighbors. Find out if the sellers have moved out, and where.

7. Finally, make sure you're going in with the right focus, beliefs and expectations. Expect success. Expect plenty of nice people who want and need your help. Believe that working expireds is easy. And focus on plenty -- plenty of leads, great listings, friendly sellers, and plenty of commissions... And watch what happens.

Borino

Expired PLUS System

First Expired Listing Call

Borino - The Real Estate Coach (Borino Productions) — Thu, 08 Nov 2012 04:51:48 -0800

Hi Borino, I just called my very first expired listing today. Let me tell you it was quite exciting but at the same time a little uncertain if I should make the call or not. But I went for it.

It comes out that the owner did not even know that the listing was canceled. He hadn't talked to his agent at all.

The seller says he doesn't know what he is going to do. He mentioned that he is thinking of renting the house. It has been vacant for 4 years and the seller lives in another home.

The house was sale pending about a month ago and the reason the sale fell apart was because the appraisal came back low -- $43,000 less than the asking price. The seller probably has unrealistic price expectations. Hard to tell by our short conversation.

He did agree that I mail him my resume and business card to the address of the house he was selling because mail gets forwarded to his current address.

Need your advice. Should I send him the expired package? Either way I think the call was good for practice! Let me know what you think.

Thanks for all your help.
Annabel - CZ Realty

Great job getting over your fear and contacting the seller! You're absolutely right, always call if you can -- if nothing else, it's great practice. Plus, you get a chance to chat with someone new and interesting.

But in this case, you don't have much more than that. The fact is, if the seller can afford to let the property sit vacant for four -- FOUR years, then he clearly has very little desire to sell. In other words - no motivation. Notice he doesn't even want to give you his new mailing address. That's also an indicator of low desire to sell and lack of trust.

And as you said, his pricing expectations are way off. Maybe one day he will accept the reality... Maybe another agent lists the house and will chip away on the price until it's in the "reality" range. But that will take lot of work, effort and stress. Not worth it.

My advice -- send him a personal thank you card and move on. There are PLENTY of other nice, realistic, and motivated sellers out there who need your help RIGHT NOW.

Go Get 'em!

Borino

Expired PLUS System

The Client Frequency Strategy (new video)

Borino - The Real Estate Coach (Borino Productions) — Thu, 01 Nov 2012 15:15:25 -0700

Has it ever happen to you? You meet someone for the very first time -- a complete stranger -- and you two just CLICK instantly. And I mean, really CONNECT. The conversation flows as if you knew each other for ages. There is instant connection, trust... And it's FUN.

I always wanted to connect with a prospect or a client like that, but without all those hokey "sales methods" like mirror and match, pace and lead... Yes, they work, but they just don't work for me -- for my style and my personality.

So using principles of NLP, human behavior and psychology, I put together the Client Frequency Strategy. A handy shortcut to quickly evaluate and connect with prospects on their frequency -- in any situation when you're short on time but still need to have a meaningful dialog - but without sleaze, pressure, or manipulation:

Chatting with an open house visitor
Calling an expired listing
Handling an inbound sign call
Follow up phone call
Listing presentation

Check out my video and you'll learn how to use the Client Frequency right away.

Borino
Expired PLUS

Perfect Day

Borino - The Real Estate Coach (Borino Productions) — Fri, 28 Sep 2012 06:01:55 -0700

It was almost nine when he finally made it home. Another day in real estate.... Stressful, long -- and yet, not really all that productive. Yeah, so much for being your own boss, great commission potential and freedom.

Jim is a diligent, ambitious, and smart. Prospecting, working, trying every day...

He's been in real estate for over two years, but so far its been anything but success. Or freedom.

Or lots of commissions.

Few weeks ago I showed Jim and a group of my private Listing University students a tool I use every day. Its called The Perfect Day Matrix.

A simple three-step process to plan, and HAVE a perfect, productive, enjoyable day. Every day.

How to accomplish a lot more with less stress. How to get the RIGHT things done.

How to blast lazy from your vocabulary and your mind. How to stay focused, ORGANIZED and productive.

I received so many positive emails after the coaching session, I've decided to do a free encore session for you.

Sign up here

You'll see three tools we use daily in our office, my own Day Matrix you can download (for free), tips and techniques on how to stay focused and organized.... And lots more.

How To Plan and Have a Perfect, Productive, Profitable (and Fun) Day
This Saturday, September 29, 20012
9 AM Pacific - 12 PM Eastern.

Borino

Download the Perfect Day Matrix in PDF and Excel. Enjoy!

How to List an Expired This Week

Borino - The Real Estate Coach (Borino Productions) — Mon, 23 Jul 2012 05:50:29 -0700

Want to know the secrets to listing one expired per week? Than you'll like this. On Friday (that's July 27) I'm teaching a LIVE training on expired listings.

How to help more expireds who want/need YOU
Actually getting paid for your work (imagine that!)
How to speed up the Contact-Lead-Listing process
Why most agents screw it up, why expireds get angry, and how to fix it
Three best marketing weapons... and tons more.

Below is a short 2 minute video that gives you a little more info if you need it. This will be 100% LIVE. I'll stay on at the end to answer your questions as well.

We have 500-attendee limit and there is NO recorded replay. If you'd like to get this training for free, I'd love to hook you up :-)

Just claim it here and we're good to go.

See you on Friday!

Borino

My Apologies to My Brother Mario (new video)

Borino - The Real Estate Coach (Borino Productions) — Thu, 19 Jul 2012 05:34:18 -0700

First, my apologies to my brother Mario for showing him naked in this video. ;)

But don't worry, there are no shenanigans. It's all about a new strategy you can use to land more listings... And better listings.

Your listing presentation will be easier and more effective which means you’ll land more listings. And you will feel much better about yourself.

If you act like an average real estate agent, you are treated just like another average real estate agent. It's time to break away from the "average" crowd. Here is how....

Enjoy and please leave me a comment!

Borino
The Listing University Coaching Program

The Life Architect

Borino - The Real Estate Coach (Borino Productions) — Mon, 16 Jul 2012 05:43:41 -0700

I have something cool for ya - in case you're not where you want to be as far as commissions and business --or life.

See, there is this tool I use personally every single day. No joke - this thing is responsible for most of the good stuff in my life. Money... Yes, sure, but more than just things, you know?

Check out my brand-spanking-new video. I'll give you the whole thing -- and no, there is nothing to buy.

Oh, and towards the end, I will actually reveal (for the first time) what that whole "Go Get 'em!" phrase really means ;)

Borino

The Listing Univeristy

Kids on the set

Borino - The Real Estate Coach (Borino Productions) — Fri, 13 Jul 2012 06:52:48 -0700

We were shooting The Life Architect - a new video for the upcoming Listing University Program. During the break, our kids Lilly (6) and Philip (7) took over the set and had some video fun. Hope my video will be as interesting as theirs.;)

Happy Friday!

Go Get 'em!

Borino

New Tool in the HQ

Borino - The Real Estate Coach (Borino Productions) — Fri, 29 Jun 2012 03:36:40 -0700

Here is another tool we use here in the Borino Marketing HQ every day. It is a white board alternative from Whitey Board. Just stick on, smooth it out, and it's ready to go. Very inexpensive (the 8x5 was $100), removable, and it works great for tracking, planning, mind-maps, brainstorming or writing notes.

Check it out...

Here is the proof...

Borino - The Real Estate Coach (Borino Productions) — Tue, 26 Jun 2012 05:05:30 -0700

Ryan is a cool guy. A brand-new agent. Here is his first email:

"You asked for comments last week and I'm sorry I'm taking till now, but I can't tell you how much your program is helped me.

I've watched all your webinars and followed all your advise. YOU ARE THE BEST! I've been my office's listing leader for this month and just listed two houses this week. A 3rd will sign paperwork this weekend! All
expireds.

I'm a totally new agent."
~Ryan, Portsmouth VA

So I'm thinking, cool! A new agent lands three listings right off the bat. Not too shabby. And then last week I got this email from him:

"Yeah, I do want to keep in touch. I just closed three deals this week: ALL EXPIREDS. And all from following your plan."
~Ryan, Portsmouth VA

So as you see, the Expired PLUS Formula works. If a brand-new agent like Ryan can list three expireds in one week -- so can YOU. Whether you're also a new agent or you've been in the game for a while.

Just use the new Expired Express system and get some expireds. Now is the perfect time.

NEW Expired Express System

Go Get 'em!

Borino

How far is too far with expireds?

Borino - The Real Estate Coach (Borino Productions) — Fri, 22 Jun 2012 08:39:33 -0700

Borino, How far back is too far to go for expired listings to market to?
~ Mike, RE/MAX

Go as far back as you can, even a year or two. Many owners who tried to sell and move in the past will sooner or later try again. Old expireds are often BETTER and EASIER to list. Here is why...

First, there is less competition. Most agents give up too early in the game. They make a call or two, mail 2-3 pieces of some generic BOOOORING mail junk, and then go on to the next one. This is where good, persistent follow-up makes all the difference.

Also, sellers appreciate a good agent second time around. No matter what the real reason was (price, usually), they will always blame the previous agent for not getting their house sold. That's your chance to shine.

Speaking of price, many sellers will be more realistic when it's time to relist. They already tried their price and months and months on the market helps them see the reality.

Once you make a contact, follow the X-Plus Formula. The sequence is critical -- this is where many agents screw up.

First, HOPE. Expireds are often disappointed and confused. Show them that it's possible to sell and move. Re-ignite their desire with expamples of homeowners just like them who have sold and moved.

Second, TRUST. Build connection, trust and rapport with them. This part may take a few minutes, hours, days, weeks, even months. It just depends. But the fastest way to really connect with them is by meeting them in person.

And final step -- YOU-THE SOLUTION. Most agents do this backwards. They start with the last part -trying to convince and impress the sellers that they are different/better/qualified... Before HOPE and TRUST. And you wonder why they can't list expireds.

So, once the desire and hope are there, combined with trust and rapport, demonstrate to the expired that YOU are the most logical choice for the job.

Follow this sequence to quickly get plenty of new motivated leads, listings... and commissions. And if you want a quick, easy and AFFORDABLE system, check out my brand new Expired Express.

Borino
NEW Expired Express - Real Estate Marketing System

My Dad

Borino - The Real Estate Coach (Borino Productions) — Sat, 16 Jun 2012 05:17:10 -0700

Here is what I remember the most. On Sundays, my dad used to take us to a nearby park to play a fierce game of soccer.
Me -- about ten, with my younger brother against my mom and my dad.

Then ice cream afterwards (extra scoop for the winning team :)

I remember Christmas. Awesome, cold, snow-covered Christmas and my dad and I flying down the hill on our wooden sled.

I remember playing fun games with him.

Tons of funny stories and jokes that always made me giggle.

Mountains, hiking, ocean, sun....

And his smile -- his big warm glowing smile.

I love you, dad... And to all you dads and pops and grandpas out there -- Happy Father's Day.

Borino
Listing Presentation System

PS: Kids are making pancakes. It's gonna be a great day ;)

Success -- Yeah Baby!

Borino - The Real Estate Coach (Borino Productions) — Sun, 10 Jun 2012 08:38:01 -0700

I will not brag to ya, friends.... OK, I will -- the barbecue on Saturday was a HIT. I mean, even the KIDS were licking their fingers (and if you have kids you know that's ALMOST impossible ;)

Anyway... It made me think. All I did was follow a recipe. Step by step. And YOU can do the same. Grilling or real estate.

And on Thursday, June 14, 2012, I will give you a step-by-step recipe. Exactly what to do when you get stuck on a question or an objection.

Sign up (if you haven't already) for the free Objections Buster seminar here:

We'll talk on Thursday. Oh, and check out the proof of my success. But I'm not bragging ;)

Borino

OBJECTIONS BUSTER - REPLAY OF THE SEMINAR

Download the MP3 to your computer

Fish.... Wish Me Luck

Borino - The Real Estate Coach (Borino Productions) — Sat, 09 Jun 2012 11:45:36 -0700

Getting ready for a fun weekend. The weather is beautiful, not a cloud in the sky. We're having friends over this afternoon for a barbecue and I decided to make fish tacos.

Now, when it comes to flame, I can make a mean steak and juicy burgers and even sausages that make the whole neighborhood salivate....

But I have trouble with fish, so wish me luck (I'll let you know next week how it turned out -- with photo evidence ;)

Anyway, wanted to post this out to ya before we get the weekend started. You ever get stuck when a seller throws a tough objection your way? Would you get more leads and more
business if you knew exactly how to react, no matter how tough the prospect's objection was?

Cool -- than this is for you. I'm doing a free Objection Buster seminar on Thursday, June 14, 2012. Come join me. You'll get tons of new helpful tips.

All right, time to fire up the grill and get the margaritas goin' ;) Have a great weekend and let's talk on Thursday!

Borino

PS: Would you like my fish tacos recipe? I might post it in the comments. And sign up for Thursday. I promise it will be good!

Sign Up For Objections Buster Seminar