real estate marketing: New agent lists 10 expired listings -- in 10 weeks! - 03/12/12 02:36 PM
What makes this guy different from the rest of the agents? He doesn't have any super-powers. No big marketing budget. No big list of past clients or years of experience -- Gary has been in real estate just 15 months. He is in a very competitive and crowded real estate market with almost 10,000 agents. And yet -- right out of the gate he listed 10 expireds in 10 weeks.
Like you, I was curious how he did it. I chatted with Gary and recorded it for you -- to inspire you and to show you that ANYONE can get good … (6 comments)
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real estate marketing: Lights, camera, action... commission! - 03/08/12 09:14 AM
Video is an powerful marketing tool. Google loves it - many of my videos get indexed and show up on page 1 in just a few hours. Also, 2 billion+ views per day on Youtube means plenty of exposure and traffic. And videos are pretty easy to produce and publish. Heck, even an iPhone can now shoot a decent video.
But PLEASE -- DON'T do the usual "welcome to my site" boring clip many agents do. Here are five alternatives to create cool, interesting, and profitable videos: 1. Client testimonials High impact, good marketing message, strong 3-party endorsement - they … (3 comments)
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real estate marketing: How to quickly fix your expired listings mailings - 02/20/12 10:58 AM
"Borino, I need your help. I sent 34 letters to expired listings but did not get one phone call. I feel discouraged. What am I doing wrong?" If your expired marketing is not generating you leads and listings, I betcha the problem (and an easy fix) is right here: 1. Targeting a dead area with low turnover and/or low demand Make sure you're only targeting neighborhood and price range that is moving. That means good listings, desirable price range, and recent closed transactions. Go only after properties that are in demand and selling. Check your MLS data and only market to … (12 comments)
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real estate marketing: How To List Expired Listings - Part 2 (new video) - 01/26/12 10:38 AM
in Part 1 of the live workshop you've learned how to heave an easy, pleasant conversation with the seller. What to say, how to say it, and what questions to ask.
In Part 2 you'll learn:
What to do about the DNC Quick resume and marketing package - on the budget How to transition quickly form a visit to a listing appointment Body language tip to instantly communicate control and confidence Enjoy -- and please post your questions and comments below!
Part 2 - HOW TO LIST EXPIRED LISTINGS
BorinoExpired PLUS
… (9 comments)
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real estate marketing: Praying To The Facebook Gods - 01/19/12 05:37 PM
Facebook has 800,000 million users. Facebook is the next Google. Facebook will make you rich. Right? Right??
We're collecting those precious LIKE clicks, posting relevant, interesting content, sharing videos and tips and updates...
We're Tweeting our LinkedIn about a post on Active Rain to Facebook - hoping that the two sexy buzz words "SOCIAL MEDIA" will finally solve our marketing, advertising and prospecting conundrum. Because it's fast, convenient, and SAFE. Because it beats the usual "conventional" methods, like actually meeting someone and having a conversation.
Well, as it turns out, the social reach is not all that social. Facebook has 'matured' … (4 comments)
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real estate marketing: Eleven Expired Listings Listed in 30 Days - 10/03/11 03:18 PM
Brett from Texas sent me a note not that long ago. He was really frustrated with the business:
"It sucks. Thinking about hanging it up. It may just be time to try something else."
But you know, if he really wanted to just give up, he would have -- no need to write to me. So we went to work.
Check out this new short video where Brett and I chat on Skype. We go over what happened, the results he got and what changes he made. I won't ruin it for ya and give away the ending ;) but … (13 comments)
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real estate marketing: Call on ad in five minutes - 09/27/11 03:33 AM
We were shooting a new video for you on how to build a sharp-looking ad in minutes to promote your listing or your next open house online. Even if you're not an internet guru or a design wiz. In the video I will actually walk you through the process and we post an ad live. Now here is the kicker....
Not even five minutes after we finished the video we got a call on our 800-line from a potential buyer about the open house -- before I had a chance to delete the ad! Of course I apologized and explained … (14 comments)
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real estate marketing: EXPIRED LISTING objection: "Do you have a buyer?" - 09/08/11 11:25 PM
Richie from Keller-Wiliams asks: "I have used the script from the Expired PLUS and I reached a point when I said "If a buyer wanted to pay a good price for your home in the next three weeks would you be still interested in moving?"The question I received from the expired: "Do you have a buyer for my home?" Am I being dishonest with the expired listing. How should I handle it?"You absolutely don't want to be dishonest. Here is how to handle the conversation:"Here is the truth, Mr. Jones. I don't really know if I have a buyer. I have … (11 comments)
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real estate marketing: How to make your Craigslist ads more effective - 09/06/11 06:27 PM
If Craigslist is so popular and so many buyers visit it daily, why do so many agents complain that all they get are junk leads? Or worse, NO leads at all. It's because they commit one or more of the Seven Craigslist Sins.
So before you promote your next Open House or your listing, check out my new video. And you shall go forth and be sin-free ;) Not to mention you'll get more leads. Enjoy!
Borino
www.openhousecourse.com
… (11 comments)
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real estate marketing: Cool follow up tool - 08/16/11 10:14 PM
I'm always on the look out for cool tools that will help you stand out from the crowd and impress your clients. The latest one is called mailVU.You can send free personal video messages to expired listings, FSBOs, web leads -- any prospects and clients you have. You can send a personal "thank you" video to follow up after a listing presentation. You can stay in touch with out-of town seller or follow up with visitors after an open house.
Rather that sending the usual (and often boring) email that they may or may not read -- or even open, send … (13 comments)
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real estate marketing: How I make the videos - 06/23/11 11:30 AM
Since many of you have asked, here is a little behind the scenes walk-through on how I produce the real estate info videos you've been watching.
First, I create a story board and write the outline in Apple Keynote. I break down what will be filmed on-camera, off-camera, and what will be slides and animations.
Depending on the project complexity, I use one of two setups for the actual filming: full or compact. Full set is used for bigger productions such as The Open House PLUS where I need multiple cameras, lights and reflectors. We shoot on couple of Sony HDR … (9 comments)
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real estate marketing: Real estate emergency - 06/01/11 01:21 PM
Holly cow! I didn't know my "Homeless" video would create all this ruckus! So many agents who are struggling right now! I am hereby declaring the state of real estate emergency and I'm releasing a brand new video to fix things -- RIGHT NOW! Summer's almost here and that means prime time to sell a bunch of homes (and make a bunch of commissions!).
Here is how. Let's go to work. Check out. Borinowww.MindMatrixPLUS.com PS: Make sure you also download the free PDF I mention in the video. And please, write me a comment, OK? Thanks! Enjoy the video.
… (2 comments)
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real estate marketing: Homeless real estate agent - 05/11/11 12:54 PM
Imagine... A young emigrant, full of hope comes to America. Full of big dreams and goals. Bursting with optimism.
I wish I could tell you that right after I got my license my real estate career took off. How I became an overnight success and an amazing rookie real estate superstar. Well, it didn't turn out that way....
Borino Change Your Mind - Change Your Life
… (6 comments)
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real estate marketing: Home buyer traffic is up - and it means.... - 04/21/11 12:17 PM
Did you see the report on the Realtor.com? Buyer traffic is climbing up. I think it’s partially because in many parts of the country the market is getting better. Also, spring is here, and that’s always a time when many buyers get serious. So what does that mean? * If you need listings sold:
Get your listings ready. Make sure they are in top shape. Reduce the price if the property has not gotten any offers in the last 30 days. Resubmit to the MLS as a new listing (if it’s allowed). * If you need listings:Follow up with all your … (1 comments)
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real estate marketing: Open House PLUS System - Quick tip on how to promote your open house - 04/04/11 12:08 PM
What makes an open house successful? Plenty of visitors, of course. Getting a high number of qualified buyer and seller leads to come see your open house can be tough. Here is a quick technique you can use to promote your next open house. Super easy to produce, quick - it takes about 5 minutes, and it's free. It looks sharp and impressive which will make your sellers happy.
And the best part, you can use it as a marketing and follow up tool as well. Check it out:
Borino
If you're not getting at least 20 open house visitors, … (4 comments)
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real estate marketing: How to connect with prospects - new video - 04/01/11 11:37 AM
Here is a simple but powerful technique to quickly build rapport with your buyer or seller. It's called the Connector Formula and it includes one magic psychological ingredient: IDT. Easy to learn and implement when you want to quickly connect with your prospects, handle their objection or a concern and develop trust.
Borino
Gravity PLUS - For agents who love real estate but hate selling
… (2 comments)
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real estate marketing: Get More Open House Visitors Through Facebook (new video) - 02/09/11 11:36 AM
Don't you just HATE that? All the preparation for the Open House, promotion, putting up signs... Sellers spiffing up the house, full of expectations...
And then, it's either slow (only a few tire-kickers, flakes and curious neighbors), or worse - it's DEAD. Nobody shows up.
So let's fix it. I put this short video for you. A quick (and free) Facebook strategy you can use next time you're getting ready for an Open House. Check it out (and let me know what you think).
Borino
www.OpenHouseCourse.com
… (9 comments)
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real estate marketing: Free Open House Flyers - 02/07/11 10:57 AM
Mike with Exit Realty asked me what would I do if I were to start all over again. No big list of leads, no past clients, no testimonials, no recent sales. Nada.So I put together a simple plan:
Contact five expireds every day Contact two FSBOs every week Preview active and sold listings every day Build a SOI (sphere of influence) database And hold an Open House each Saturday (or Sunday) That's it. That's the plan. And here is the kicker. Mike sent me this email:"I've followed your marketing plan for a month and have managed to sell 5 homes (my … (3 comments)
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real estate marketing: Mike felt like a little girl... on the phone - 01/11/11 02:21 PM
"I am having a difficult time picking up the phone to dial -- any suggestions? I have no idea why my reluctance to pick up the phone. Never had it before it is like I am a little girl..."~ MikeHow about you? Do you get that weird feeling in the stomach when you pick up the phone to call an expired? Are you nervous when talking to a buyer lead? Do you hesitate before dialing your seller's phone to schedule a price reduction appointment? Call reluctance...
This used to be a big problem for me, too. My palms were all … (7 comments)
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real estate marketing: Direct Mail Tips (new video) - 12/05/10 07:37 PM
Mail is your best friend if you can’t (or don’t want to) call your prospects. Don’t have to worry about the Do Not Call List, call reluctance or unlisted phone numbers. Just mail them.
Wanna know what to send and how?
I just posted a new video on how to make your phone ring, drive traffic to your site and get more business with some cool new mail ideas. Check it out here:
New direct mail tips video
You’ll learn tricks that will make your mail stand out from the rest of the agents. And how to make sure your prospects … (4 comments)
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