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Green Lies - 02/16/09 12:41 PM
Let me get this out of the way immediately:  There is NO government or official definition for the term 'Environmentally Friendly.' 
Those two little words have become an industry onto themselves.  A marketing tool and claim by advertisers, manufactures and others to sell their products to the uninformed masses that want to do the right thing.
The term 'Greenwash' is now used to describe this type of disinformation.
It leaves an all together nasty taste in the consumer psyche.
I believe most people  are enthusiastic and well intentioned when it comes to making a difference regarding their carbon print.  However, and … (11 comments)

Home Green Home - 02/12/09 12:22 PM
A recent survey by Consumer Reports indicated that while 5% of consumers thought of themselves as Earth Friendly Advocates, 9 out of 10 people considered health and environmental factors as part of their purchasing decision.
Think about that. 
5 out of 100 people say they are radically concerned with the environment, and 90 out of a 100 people say the environment and health issues play a major part in their final buying decision.
You can't find worse odds in Vegas.
And yet, for us Realtors at least, there is the answer:  It sounds radical, but it feels good.
My approach has … (6 comments)

 

Douglas Garbe, Real Living Real Estate Solutions

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