differentiation: The Death of Differentiation
- 11/16/20 08:10 AM
From the introduction of the iBuyer movement to the monotony of big box brokerage marketing materials, we may believe we’re witnessing the death of differentiation. It seems as though brokers and agents have all but given up on the wave of autonomy and fallen victim to the tide. Does this foretell the future of real estate? Are we turning agents and brokers into order takers who are merely being told where to stand and what to wear, or are we opening the door to individualism and personalization? Let’s begin with the iBuyer movement. The consumer is being taught that they don’t really … (0 comments)
differentiation: 6 Criteria For Finding Your Perfect Niche
- 02/09/18 08:34 AM
Do you need to develop a niche in order to be successful in real estate, or should you just serve everyone? It’s a valid question, and it’s one often driven by fear—the fear of “boxing yourself in.” After all, each neighborhood and agent can be vastly different. But heed this warning: If you attempt to help everyone, you could help yourself right out of business. When you don’t define what sets you apart, the assumption for many is that you’re just like everyone else—and with hundreds or thousands of agents in every market, no one wants to blend in or be considered … (1 comments)
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