Do you Leverage Your Own Online Visibility and Your Whuffie, when competing for projects?

What's Whuffie?

Whuffie is your social capital, included with that is also, your reach.

(There's an excellent book on the topic if you want to explore it in it's original form.)

I ask this question, because it's an important asset you may not know you have that can help you close more business.

Since most sophisticated stagers today use social media tools to market their business, many have developed contacts, relationships, friendships and in some cases, even, a following.  The linking, commenting and relationship building has earned goodwill along the way, which can in turn be considered social capital. All of which sums to the concept of "reach".

When you complete a project and begin to share the story with your online "sphere", you are providing exposure for listing and the realtor as well.  Do you offer Online Visibility as one of your value-added services?

You could, you may be able to trounce anything the realtor has, and help promote the property quite substantially.

For example, let's look at your Twitter Reach.  When you visit the little gizmo TweetReach, it will tell you not only how many followers you have, but what your total reach is.  I've been pretty lazy with Twitter of late, and so they don't have a lot of data to analyze for me.  However, my last 13 posts created 50, 261 impressions.

That's a fair number of impressions, no?

And how many Facebook friends do you have? "Likes" on your page? How many groups do you interact with here, on LinkedIN, on other forums? What about your blog - how many subscribers? And all the other sites you're on?

You see one of the wonderful thing about social media tools and networking sites is the metric capability they offer to go along with one.  So you can always see what your total "reach" is.

The beauty is that you are doing all of this blogging, posting, updating, uploading photo collages, etc. ANYWAY!!  So, why not use it, leverage the time and effort one step further, as a way to close more business?  The new stager-du-jour in your patch can't possibly compete with your whuffie.  He or she can only compete on price.  And we all know what happens when you compete on price...any concept of VALUE goes out the window!!