home staging: Now HERE's an Incentive!! - 08/04/09 01:51 PM
(There's a bit of a ramble up to my point, but bear with me.  I can assure you the payout is worth it!)
Today, one of my totally fabulous RESA-nj stagers shared an article with us all about an enterprising ASP in Dayton who was hosting a Home Seller's Seminar.  While … (18 comments)

home staging: Just Not That Into You....r Home! - 02/17/09 08:04 PM
Thanks to Geoff Williams, who wrote a fun article about how buyers behave like petulant, irrational daters when looking for houses.  Often, he writes, it really has nothing to do with what the seller has or has not done.  It's just that the buyer doesn't feel it.

 
 
 
(18 comments)

home staging: 2008 Tri-State Staging Expo Marketing Panel -- Look Who We Got Comin' to Dinner!! - 10/21/08 04:29 PM
{ominous thunder}         On November 5, 2008 a first will happen.
 
{cymbals shimmer}      A first that is unprecedented...unheard of...un-imagin-able for many... in the Home Staging industry!
 
{orchestra comes in}
On November 5, 2008, not one.  Not two.  Not three nor even four.... but

 
yup! FIVE (5) "6 Figure … (22 comments)

home staging: Sold in 23 days for full asking price! Woot! - 07/29/08 01:30 PM
Catching up with photos, slide shows, general marketing, etc.
This was "the little house that did!"  Trading promptly in 23 days, for full asking price.  Realtor was so pleased; homeowners are delightful people who deserved this win.  All this in July, which is our quietest month for home staging, second only to December!!
(11 comments)

home staging: PB Trends -- More Summer this Fall it seems! - 07/07/08 09:06 AM
In the North East/Midlantic region, our most universally appealing home staging style is Pottery Barn.  We do Potter Barn with a Neiman Marcus twist for high end, and PB as interpreted by Walmart for less expensive properties.  Rather than reinvent the wheel, we all take advantage of the pervasive and expensive … (14 comments)

home staging: Lensing Listings....using Social Media to "buzz up" listings and get 'em sold!! - 06/23/08 08:38 PM
Hi friends, it's been weeks since my last post. 
 
Mea Culpa. 
 
I have to confess (sticking with a theme here) that while I don't understand the technology, and barely grasp the scope and potential of social media I do wonder if we shouldn't be pushing out the boundaries some … (14 comments)

home staging: Let's Clear the Air! 'Interview with a Moderator' Wed at 7 p.m. EST. What questions do you want answered? - 06/10/08 11:05 AM
If there is an upside to the way certain stagers consistently stir up things on Active Rain it is that it polarizes an issue to the point where, eventually, you can see where the underlying misunderstanding originates.
From this weekend's version of "Why can't you all play nicely together in the sandbox" … (22 comments)

home staging: SIF Radio Show - we did it! Check it out!! What stats do you track and why? - 06/04/08 07:34 PM
We did it!  Do please check it out.  Linda shared her experience in a wonderful generous way and Karen had lots of good stuff to share.
We, well, I, had a severe technical difficulties at the start, but if you hang in there, you'll here some really good dialogue.
Please take … (7 comments)

home staging: SIF Radio Show Wednesday!! The Barnetts, Karen Dembsky and Juliet - 06/03/08 08:30 PM
Hi Folks,
In the true spirit of Craig's Stage It Forward group, Linda and Gary Barnett have taken pity on my cluelessness about statistics and have agreed to be interviewed on the topic!  In case you're wondering, Linda Barnett has staged over 70 homes already this year!!!!!!
Joining us to keep … (10 comments)

home staging: McMansion Trends from New Jersey! - 06/02/08 02:53 PM
I know, you'd think that Jersey would be the LAST possible placed you'd find anything hip - other than a new fuel, highway improvement, or port processing tool.  However, we are in close proximity to a large economic center and periodically become exposed to state of the art trends....
So, here's … (15 comments)

home staging: What's $4 million buying these days? In Jersey, pure beauty! - 04/30/08 09:19 PM
Here's a fun one -
 
 
 
 
 
 
I believe you can click the picture for the show...
If not, here's a link: - http://tinyurl.com/6xkxmx.  I'd put it into an RES, but there are so many pictures and each one is fun to pour over.  I haven't tagged the photos with explanations nor done the … (7 comments)

home staging: Leverage Your Success - tell then SELL your story! - 04/22/08 07:31 AM
As you think about expanding your business -
There's raising fees - hiring another person - doing more jobs to make it up in volume -
How you can duplicate yourself? 
How to expand your income producing activity without adding days of the week, hours in the day, or simply cloning?  (After all, … (1 comments)

home staging: Home Staging Myth Buster - "Staging doesn't make sense for properties below $100,000" - 03/26/08 09:26 AM
Those who say, "home staging doesn't make sense for properties below $100,000" will have those homes languish on the market unsold, racking up costs and eroding profit.  You are better off spending a little money to illustrate the potential of a property UP FRONT so that it sells immediately and for … (10 comments)

home staging: Foreclosures - Call to Action!!Radio Program Lays Groundwork - 03/12/08 07:07 PM
Hi Friends,
If you read my last post on Foreclosures, you already know that when a bank reclaims a property through Foreclosure, they pay a hauler to come in, clean out the place and throw the stuff away.  I have asked if we can intercept this stuff on the way to the dump and … (2 comments)

home staging: Home Staging Advice: 9 Tips to Compete with New Construction - Part 2 - 03/06/08 09:49 AM
So now that we have the standard staging stuff out of the way, in part 1, let's drill down and look at what the "new construction" really means to a buyer.
At the recent International Home Builder's Show in Orlando, FL, a panel of experts discussed the following "wants" surveyed consumers are … (11 comments)

home staging: Home Staging Advice: 9 Tips to Compete with New Construction - Part 1 - 03/05/08 07:52 PM
So many homes for sale today have been lived in.  They're fine.  They keep the rain out, there's places for everyone to be, keep stuff, do stuff and be together.  But, they're not new.  They're "pre-owned",  "lived-in",  and "worn" to varying degrees.  How then can these venerable structures retain their value … (18 comments)

home staging: The Ice Storm Cometh - bearing gifts!! - 12/15/07 06:55 PM
Two of the many recurring themes for us this year has been which camera, and how do we get quality props at lower prices - anybody any tips?
With this week's ice storm... while taking an unprecedented bit of exercise... a walk... they assure me recovery won't be more than a few … (24 comments)

home staging: Trends - Kitchen Cabinets - 08/31/07 08:14 AM
I'm noticing a distinct change in the choice of kitchen cabinets in new-builds around here.  Since this is Metropolitan New York I thought I'd share and see if you all are seeing it proliferate across the country?  I'm also wondering if design trends start here or in California or Colorado or … (27 comments)

home staging: Gem about to disappear in Chatham! - 08/21/07 02:26 PM
A truly speducioushouse in Chatham is in the throes of being negotiated out.  If you were ever on the fence about when and what to buy in this delightful, rural suburb of New York City, then this is the house and NOW is the time to get involved.
As you can imagine, … (2 comments)

home staging: Gorgeous Arts & Crafts in Maplewood!!! - 08/17/07 01:40 PM
An unusual Arts and Crafts home, with nice deep backyard, in a terrific neighborhood is on the market this weekend in the mid $700s.  For details, please call Wendy Drucker at (973) 204-0100.  In the meantime, here are some pictures:-
 
 
 
 Living Room with Music Room, or Library off it.
 
 
 
 
 
 
 
Spacious formal Dining Room
 
 
 
 
The … (2 comments)

 
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Home Staging NJ - Juliet Johnson

Short Hills, NJ

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Juliet Johnson Staging & Agent 2.0

Office Phone: (973) 477-7000

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Once a Manhattan realtor, I have bought and sold 12 homes in 19 years in 4 countries. That, and 7 years of staging homes for sale in New Jersey adds up to a lot of experience. If any of it can help another, I have served my purpose. Thank you, AR members, for your own generous sharing.

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