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home staging nj: Looking Back at 2009 - Home Staging in New Jersey - 11/30/09 04:54 PM
Is it too soon? There are a few consults scheduled for this next month in December, but it is unlikely that any real staging will take place now until January. (by which time, I shall be operating in our new community of Myrtle Beach, SC.)
The NJ real estate market - in the NYC suburbs I served - were a blood bath this year. And yet, things sold. Now this Fall, homes in great condition, attractively presented, in good locations that were priced right sold, with multiple offers, and in some cases went over. Rarely do I sit down and really review … (10 comments)
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home staging nj: Moving On... - 11/29/09 04:27 PM
Many kind folks have been asking "what's up wi choo?" and while I have not intended to be strangely mysterious, I've not known when would be the right time to start telling folks. It's not like I've the status of Oprah... as if!
Now that Thanksgiving is over... here's what I'm up to.
My family and I are relocating to Myrtle Beach, SC. Once there, I will continue to offer high end home staging services, while my primary focus will be on helping people to find a home that fits, and to sell on the one that doesn't. … (28 comments)
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home staging nj: The Mendham Marvel - 10/20/09 01:50 PM
Perched on the side of the Roxiticus Valley, with splendid views, rises this massive 8,100 sq. ft giant man-cave! A 5 BR home designed by 4 men, who joined together to build the kind of house each of them dreamed of.
It is majestic. It is huge. It is kinda dark and definitely splendid.
Juliet Johnson Staging was brought in to "fem up" a few rooms and demonstrate how a family might love to live there. My crew and I loved the home. In fact, of all the homes I've done in the last 7 years, this is my favorite... and … (8 comments)
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home staging nj: Multiple Offers Opening Weekend - October 4, 2009!! - 10/08/09 10:43 AM
A super house in Glen Ridge, NJ that had rich, specific colors freshly painted on beautifully restored walls. Our challenge? Make sense of it for as many potential buyers as possible.
… (12 comments)
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home staging nj: Windows and Extra Sinks are actually Assets: Staging to Sell vs. Living in a Home. - 09/18/09 08:47 AM
Most staging projects wind up with dramatic differences. It's why we all take, and love to look at other people's, Before and After pictures. Here's a project this week - one of 5 homes that had to suddenly be rushed to market this week and next. (mainly for job relos) - where the day I had to photograph was dark... so the staged photos don't look as dramatic as the transformation really was.
A simple house, with a lovely porch, huge deck and nice backyard, this 5 BR is split into 3 floors as a 3 and 2. Narrow, but … (7 comments)
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home staging nj: When it's an obvious tear-down, should you bother to present the place nicely at all? - 09/09/09 08:30 AM
When it's a teardown, does it matter what the home looks like?
My response?
1. Who says it's a "tear down"? Yes, great lot .82 acres in top suburb, with beautiful trees. (for $1,075,000) but a tear down?
2. Is the estate sale imminent? Is the house for sale or the candle sticks?
That turquoise and olive green is a current Crate and Barrel combo. They started it last year and have been running with it. I, even, used … (12 comments)
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home staging nj: Prepare Your "House For Sell" in NJ with Staging ~ Part 6 Master Bedrooms - 08/24/09 09:29 AM
[Disclaimer - "House for Sell" is being used as an experiment. According to keyword research, that phrase get 3x the traffic that House for Sale does. No idea why, but thought I'd try it for this challenge.]
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This post is the 6th in my 7 part series illustrating Home Staging in NJ with Before and After Staging photos. Today's topic is ~
In New Jersey, as perhaps most parts of the country, the Master Bedroom is ideally a sanctuary. No kids stuff, no photos of the children, just soothing, luxurious adult stuff. And when I say … (3 comments)
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home staging nj: Prepare Your "House For Sell" in NJ with Staging ~ Part 5 Family Rooms - 08/22/09 09:56 AM
[Disclaimer - "House for Sell" is being used as an experiment. According to keyword research, that phrase get 3x the traffic that House for Sale does. No idea why, but thought I'd try it for this challenge.]
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This post is the 5th in my 7 part series illustrating Home Staging in NJ with Before and After Staging photos. Today's topic is ~
In New Jersey's older homes (that have yet to be renovated) family rooms tend to very small. In England we would call them snugs; here, they are often referred to as dens. Also, they … (13 comments)
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home staging nj: Prepare Your "House For Sell" in NJ with Staging ~ Part 4 Kitchens - 08/20/09 10:24 AM
[Disclaimer - "House for Sell" is being used as an experiment. According to keyword research, that phrase get 3x the traffic that House for Sale does. No idea why, but thought I'd try it for this challenge.]
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This post is the 4th in my 7 part series illustrating Home Staging in NJ with Before and After Staging photos. Today's topic is ~
Here, in New Jersey, as anywhere, kitchens serve 2 important roles deliberately and 1 important role by happenstance.
Before we get to the photos to NJ Luxury Real Estate's kitchens, let’s recall some key … (8 comments)
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home staging nj: Dear Tide - 08/18/09 07:26 AM
Dear Tide:
I am writing to say what an excellent product you have! I've used it all of my married life, as my Mom always told me it was the best. Now that I am in my fifties I find it even better!
In fact, about a month ago, I spilled some red wine on my new white blouse. My inconsiderate and uncaring husband started to belittle me about how clumsy I was, and generally started becoming a pain in the neck. One thing led to another and somehow I ended up with his blood on my new white blouse! … (14 comments)
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home staging nj: Prepare Your "House For Sell" in NJ with Staging ~ Part 3 Dining Rooms - 08/17/09 09:53 AM
[Disclaimer - "House for Sell" is being used as an experiment. According to keyword research, that phrase get 3x the traffic that House for Sale does. No idea why, but thought I'd try it for this challenge.]
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This post is the 3rd in my 7 part series illustrating Home Staging in NJ with Before and After Staging photos. (The first post was on Living Rooms.) Today's topic is ~
Here, in New Jersey, most houses have a Dining Room. Some are large and impressive. Others are smaller and utilitarian, asked to play several roles in family … (6 comments)
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home staging nj: Prepare Your "House For Sell" in NJ with Staging ~ Part 2 Foyers - 08/15/09 11:16 AM
This post is the second in my 7 part series illustrating Home Staging in NJ with Before and After Staging photos. (The first post was on Living Rooms.) Today's topic is ~
Here, in New Jersey, most houses have a foyer. Some are large and impressive. Some are non-existent. When there isn't one you have to create the sense of one with a sofa table if the front door opens right into the living room or whatever.
I started the series with the Living Room, because that's the room that usually sets the tone for the rest of the house.
… (14 comments)
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home staging nj: Prepare Your "House For Sell" in NJ with Staging ~ Part 1 Living Rooms - 08/13/09 10:34 AM
[Disclaimer = For some reason, the number of people searching for House for Sell is 3 x higher than House for Sale. Since this challenge is about traffic, it seemed only sensible to use the more popular keyword.]
Here, in New Jersey, buyers are still looking for a formal living room. They may not use it very often, but they want it in a house they are going to OWN. In fact, a "good" living room is one of the more important differentiating features when evaluating which home they prefer. Therefore it made sense to start my 7-part series with … (14 comments)
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home staging nj: Now HERE's an Incentive!! - 08/04/09 01:51 PM
(There's a bit of a ramble up to my point, but bear with me. I can assure you the payout is worth it!)
Today, one of my totally fabulous RESA-nj stagers shared an article with us all about an enterprising ASP in Dayton who was hosting a Home Seller's Seminar. While the idea was good, it was the comments that distressed Jill. So many suggestions as to how a seller could better redirect that $75 seminar fee into some cans of paint...you know the kind of thing.
I was outraged on this stager's behalf, naturally! Her comments were really well-worded and … (18 comments)
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home staging nj: Staging Consult Ignored cost $175,000 and took 144 DOM to sell! - 06/22/09 07:49 AM
This home was listed for a year.
When the listing was renewed, I was called in to consult on the Home's presentation. My job was to advise on the things that were undermining the perceived "value". I went through the entire house, itemizing points per room that could be inexpensively addressed.
The homeowner didn't agree with a word I said. The only action they appear to have taken was to take out the vast tree in the foyer, and repaint the master bathroom.
I'm not the slightest bit offended that my advice wasn't taken. It's a free country, and when you … (15 comments)
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home staging nj: Sold in 11 Days - Staging Works, still - even in suburban NJ in 2009 - 06/21/09 08:41 PM
Candidly, I have few WOW stories this Spring season. My staged homes have sold, only when beautifully presented and priced startlingly low. While the suburbs on train line into New York City saw what little activity there was first this Spring, towns and villages further out in New Jersey struggled hard to find buyers this season. So, it was great fun to discover that a rural young colonial I had consulted on had sold in 11 days!! I was busy this Spring with work and with moving. I did not follow what happened to my Owner Occupied Consults as I might … (12 comments)
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home staging nj: Here She Is! RESA-NJ June Bloom Show House! Ain't she a beaut?? - 06/09/09 09:09 AM
Opening last week, the RESA-NJ June Bloom Show House - affectionately referred to around here as merely "the Mansion" - is a success! We think. How we will all judge it's success is a topic for another blog post. In the meantime, thanks to all who have asked for photos. There will be many posts to come, of course. Here's the first:-
This house is for sale, and can be viewed through Coldwell Banker's Sue Tucker. You can find her at (908)432-1388.
Here's the Show Home's Cast:-
… (4 comments)
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home staging nj: Luverly home -- check out the living room!! - 03/24/09 09:50 AM
Sometimes you walk into a home and just go "aaaaagh, how beautiful! Can I tweak it, some?" Such fun.
Isn't that tone on tone living room just to die for? I loved it and have been plotting how to have one in my future --
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JulietJohnsonStaging has been home staging NJ in the luxury niche for 7 years. To see this and other elegant, sublimely livable Short Hills homes, please call Debbie Rybka-Howard at (973) 376-4876.
… (5 comments)
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home staging nj: The Value Story - today on Blog Talk Radio at 2:00 p.m. EST - 03/04/09 09:46 AM
Hi Folks,
I'm chatting with Burgdorff's #1 Realtor today at 2 about Telling the Value Story. We are hearing over and over that now is a great time to buy because of the incredible values out there. OK. So, if you're working with a seller, how do make your house the best possible value without just lowering the price?
And then, how do you tell the Value Story when it comes to promoting your own service/brand/business?
If you had acces to a top producing realtor, which questions would you answered?
Here's my agenda so far:-
1. Introduction (What do … (3 comments)
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home staging nj: QQ - should you get the home dressed up again for the Appraiser? - 02/25/09 10:53 AM
A question I was asked this week --
do I have to put the house back into show shape for the Appraiser?
Yeah, you do!
Here's why?
#1 The Appraiser is only coming to the house to give it a value. You can not afford for them to be leery of anything when they arrive at that dollar amount.
#2 You cannot take the risk that this particular appraiser "has vision", can "see potential", will "get" your home. Not in this market, not in any market.
#3 Someone's realtor is coming along to make sure the property comps out … (16 comments)
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Juliet Johnson - Web Based Marketing Specialist
St Johns,
FL
More about me…
Vizzitopia
Address: St Johns, FL, 32259
Office Phone: (843) 608-8443
Cell Phone: (973) 477-7000
Email Me
Once a Manhattan realtor, I have bought and sold 12 homes in 19 years in 4 countries. That, and 7 years of staging homes for sale in New Jersey adds up to a lot of experience.
 
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