juliet johnson: Multiple Offers Opening Weekend - October 4, 2009!! - 10/08/09 10:43 AM
A super house in Glen Ridge, NJ that had rich, specific colors freshly painted on beautifully restored walls. Our challenge? Make sense of it for as many potential buyers as possible.
… (12 comments)
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juliet johnson: Prepare Your "House For Sell" in NJ with Staging ~ Part 5 Family Rooms - 08/22/09 09:56 AM
[Disclaimer - "House for Sell" is being used as an experiment. According to keyword research, that phrase get 3x the traffic that House for Sale does. No idea why, but thought I'd try it for this challenge.]
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This post is the 5th in my 7 part series illustrating … (13 comments)
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juliet johnson: Prepare Your "House For Sell" in NJ with Staging ~ Part 4 Kitchens - 08/20/09 10:24 AM
[Disclaimer - "House for Sell" is being used as an experiment. According to keyword research, that phrase get 3x the traffic that House for Sale does. No idea why, but thought I'd try it for this challenge.]
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This post is the 4th in my 7 part series illustrating … (8 comments)
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juliet johnson: Dear Tide - 08/18/09 07:26 AM
Dear Tide:
I am writing to say what an excellent product you have! I've used it all of my married life, as my Mom always told me it was the best. Now that I am in my fifties I find it even better!
In fact, about a month ago, I … (9 comments)
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juliet johnson: Prepare Your "House For Sell" in NJ with Staging ~ Part 3 Dining Rooms - 08/17/09 09:53 AM
[Disclaimer - "House for Sell" is being used as an experiment. According to keyword research, that phrase get 3x the traffic that House for Sale does. No idea why, but thought I'd try it for this challenge.]
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This post is the 3rd in my 7 part series illustrating … (6 comments)
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juliet johnson: Prepare Your "House For Sell" in NJ with Staging ~ Part 2 Foyers - 08/15/09 11:16 AM
This post is the second in my 7 part series illustrating Home Staging in NJ with Before and After Staging photos. (The first post was on Living Rooms.) Today's topic is ~
Here, in New Jersey, most houses have a foyer. Some are large and impressive. Some are non-existent. When … (14 comments)
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juliet johnson: Prepare Your "House For Sell" in NJ with Staging ~ Part 1 Living Rooms - 08/13/09 10:34 AM
[Disclaimer = For some reason, the number of people searching for House for Sell is 3 x higher than House for Sale. Since this challenge is about traffic, it seemed only sensible to use the more popular keyword.]
Here, in New Jersey, buyers are still looking for a formal living … (14 comments)
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juliet johnson: Now HERE's an Incentive!! - 08/04/09 01:51 PM
(There's a bit of a ramble up to my point, but bear with me. I can assure you the payout is worth it!)
Today, one of my totally fabulous RESA-nj stagers shared an article with us all about an enterprising ASP in Dayton who was hosting a Home Seller's Seminar. While … (18 comments)
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juliet johnson: More Owner Occupied War Stories. This one has cost them $20K ...so far... - 06/24/09 01:57 PM
"To do List:
1. Poo poo stagers report on Mom's unit.
2. Have brother put in writing that I am a model home interior designer and that what I did on Mom's apartment is pure model home strategy. (ugh! What do stagers know about design anyway?)
3. Call realtor to drop … (8 comments)
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juliet johnson: Staging Consult Ignored cost $175,000 and took 144 DOM to sell! - 06/22/09 07:49 AM
This home was listed for a year.
When the listing was renewed, I was called in to consult on the Home's presentation. My job was to advise on the things that were undermining the perceived "value". I went through the entire house, itemizing points per room that could be inexpensively addressed.
… (11 comments)
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juliet johnson: Sold in 11 Days - Staging Works, still - even in suburban NJ in 2009 - 06/21/09 08:41 PM
Candidly, I have few WOW stories this Spring season. My staged homes have sold, only when beautifully presented and priced startlingly low. While the suburbs on train line into New York City saw what little activity there was first this Spring, towns and villages further out in New Jersey struggled hard … (12 comments)
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juliet johnson: RESA-NJ's June Bloom Show House - thank you to our sponsors! - 06/09/09 10:18 AM
As with all large group projects, a huge number of people are responsible to for different pieces of it. I would be remiss if I went any further without thanking our sponsors for the opportunity to present this event.
All of our gorgeous furniture is from American Furniture Rental.
… (5 comments)
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juliet johnson: Here She Is! RESA-NJ June Bloom Show House! Ain't she a beaut?? - 06/09/09 09:09 AM
Opening last week, the RESA-NJ June Bloom Show House - affectionately referred to around here as merely "the Mansion" - is a success! We think. How we will all judge it's success is a topic for another blog post. In the meantime, thanks to all who have asked for photos. There … (4 comments)
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juliet johnson: RESA-nj: The Show House is Ready for public viewing!! - 06/03/09 08:15 PM
10 of our members took on a room, drawn by lots, and staged it - to demonstrate the room's best assets and their own unique approach.
No doubt you would all like to see photos of the house. Hopefully you'd like to hear the story. We all have tons of … (4 comments)
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juliet johnson: Luverly home -- check out the living room!! - 03/24/09 09:50 AM
Sometimes you walk into a home and just go "aaaaagh, how beautiful! Can I tweak it, some?" Such fun.
Isn't that tone on tone living room just to die for? I loved it and have been plotting how to have one in my future --
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JulietJohnsonStaging has … (5 comments)
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juliet johnson: QQ - should you get the home dressed up again for the Appraiser? - 02/25/09 10:53 AM
A question I was asked this week --
do I have to put the house back into show shape for the Appraiser?
Yeah, you do!
Here's why?
#1 The Appraiser is only coming to the house to give it a value. You can not afford for them to be … (16 comments)
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juliet johnson: Why Squidoo? What does it do? - 12/06/08 08:05 AM
It's as simple as Marci Toliver's definition of a blog - Better Listing on Google.
Google Juice
But wait, there's more.
There's the face that you can tell a fuller story:-
391 Hartshorn Drive - the best 4 BR for sale in Short Hills, … (10 comments)
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juliet johnson: A Rising Tide Lifts All Boats! Metro NY Expo Staging Expo presented by StagersLIST.com - Lesson #1 - 11/08/08 11:42 AM
On behalf of 125 dry-docked stagers in NY Metro, thank you Stagers List's Kym Hough, TerryLynn Fisher and Christine Rae, for the energy and spunk to put together such the wonderfully instructive Staging EXP and then taking it on the road. The wisdom and experience shared inspired us all. I heartily … (8 comments)
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juliet johnson: REAL Short Hills Real Estate -- today! A radio interview. - 10/03/08 09:04 AM
Victoria Carter, ERA-Burgdorff's #1 agent nationwide, joined me to talk about the real local story in Short Hills Real Estate today. Despite the national story of sales being down and prices slipping by 9.9%, Short Hills prices have risen by 7.9%! What makes this small, New York City … (0 comments)
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juliet johnson: SOLD in 14 Days... in AUGUST 2008!! - 09/25/08 07:56 AM
August is dead around here. Dead. I love it - you can finally get a parking space at the post office! But it's not the ideal time to sell a house.
Along comes a delightful couple beingre-lo'd across country, and they HAVE to sell. I consulted, and then went back to … (7 comments)
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