| |
juliet johnson staging: Moving On... - 11/29/09 04:27 PM
Many kind folks have been asking "what's up wi choo?" and while I have not intended to be strangely mysterious, I've not known when would be the right time to start telling folks. It's not like I've the status of Oprah... as if!
Now that Thanksgiving is over... here's what I'm up to.
My family and I are relocating to Myrtle Beach, SC. Once there, I will continue to offer high end home staging services, while my primary focus will be on helping people to find a home that fits, and to sell on the one that doesn't. … (28 comments)
|
juliet johnson staging: The Mendham Marvel - 10/20/09 01:50 PM
Perched on the side of the Roxiticus Valley, with splendid views, rises this massive 8,100 sq. ft giant man-cave! A 5 BR home designed by 4 men, who joined together to build the kind of house each of them dreamed of.
It is majestic. It is huge. It is kinda dark and definitely splendid.
Juliet Johnson Staging was brought in to "fem up" a few rooms and demonstrate how a family might love to live there. My crew and I loved the home. In fact, of all the homes I've done in the last 7 years, this is my favorite... and … (8 comments)
|
juliet johnson staging: Multiple Offers Opening Weekend - October 4, 2009!! - 10/08/09 10:43 AM
A super house in Glen Ridge, NJ that had rich, specific colors freshly painted on beautifully restored walls. Our challenge? Make sense of it for as many potential buyers as possible.
… (12 comments)
|
juliet johnson staging: Free Staging... does it work? - 09/30/09 09:23 AM
You know the antique furniture guy who hasn't had much business lately? Not surprisingly, it's a tough economy and maybe folks can live without the pair of gorgeous, French bergere chairs (THAT STILL NEED TO BE RE-UPHOLSTERED) for now!
So, there's this builder and he needs furniture 'cos his thing's not selling at that price and he can't afford to fire-sale it (yet) and ... oh why not try it? What have we got to lose?
South Orange, NJ
We-ll. What deal did you make with the … (22 comments)
|
juliet johnson staging: Prepare Your "House For Sell" in NJ with Staging ~ Part 6 Master Bedrooms - 08/24/09 09:29 AM
[Disclaimer - "House for Sell" is being used as an experiment. According to keyword research, that phrase get 3x the traffic that House for Sale does. No idea why, but thought I'd try it for this challenge.]
* ~ *
This post is the 6th in my 7 part series illustrating Home Staging in NJ with Before and After Staging photos. Today's topic is ~
In New Jersey, as perhaps most parts of the country, the Master Bedroom is ideally a sanctuary. No kids stuff, no photos of the children, just soothing, luxurious adult stuff. And when I say … (3 comments)
|
juliet johnson staging: Prepare Your "House For Sell" in NJ with Staging ~ Part 5 Family Rooms - 08/22/09 09:56 AM
[Disclaimer - "House for Sell" is being used as an experiment. According to keyword research, that phrase get 3x the traffic that House for Sale does. No idea why, but thought I'd try it for this challenge.]
* ~ *
This post is the 5th in my 7 part series illustrating Home Staging in NJ with Before and After Staging photos. Today's topic is ~
In New Jersey's older homes (that have yet to be renovated) family rooms tend to very small. In England we would call them snugs; here, they are often referred to as dens. Also, they … (13 comments)
|
juliet johnson staging: Prepare Your "House For Sell" in NJ with Staging ~ Part 4 Kitchens - 08/20/09 10:24 AM
[Disclaimer - "House for Sell" is being used as an experiment. According to keyword research, that phrase get 3x the traffic that House for Sale does. No idea why, but thought I'd try it for this challenge.]
* ~ *
This post is the 4th in my 7 part series illustrating Home Staging in NJ with Before and After Staging photos. Today's topic is ~
Here, in New Jersey, as anywhere, kitchens serve 2 important roles deliberately and 1 important role by happenstance.
Before we get to the photos to NJ Luxury Real Estate's kitchens, let’s recall some key … (8 comments)
|
juliet johnson staging: Dear Tide - 08/18/09 07:26 AM
Dear Tide:
I am writing to say what an excellent product you have! I've used it all of my married life, as my Mom always told me it was the best. Now that I am in my fifties I find it even better!
In fact, about a month ago, I spilled some red wine on my new white blouse. My inconsiderate and uncaring husband started to belittle me about how clumsy I was, and generally started becoming a pain in the neck. One thing led to another and somehow I ended up with his blood on my new white blouse! … (14 comments)
|
juliet johnson staging: More Owner Occupied War Stories. This one has cost them $20K ...so far... - 06/24/09 01:57 PM
"To do List:
1. Poo poo stagers report on Mom's unit.
2. Have brother put in writing that I am a model home interior designer and that what I did on Mom's apartment is pure model home strategy. (ugh! What do stagers know about design anyway?)
3. Call realtor to drop the price $20K.
4. Call estate sale woman to reschedule house clearance. Realtor says it will take a while to sell Mom's apartment. Guess the market really stinks up there.
============================================================
Juliet Johnson has been offering home staging services in New Jersey with often quite nice results. Here's … (8 comments)
|
juliet johnson staging: Staging Consult Ignored cost $175,000 and took 144 DOM to sell! - 06/22/09 07:49 AM
This home was listed for a year.
When the listing was renewed, I was called in to consult on the Home's presentation. My job was to advise on the things that were undermining the perceived "value". I went through the entire house, itemizing points per room that could be inexpensively addressed.
The homeowner didn't agree with a word I said. The only action they appear to have taken was to take out the vast tree in the foyer, and repaint the master bathroom.
I'm not the slightest bit offended that my advice wasn't taken. It's a free country, and when you … (15 comments)
|
juliet johnson staging: Here She Is! RESA-NJ June Bloom Show House! Ain't she a beaut?? - 06/09/09 09:09 AM
Opening last week, the RESA-NJ June Bloom Show House - affectionately referred to around here as merely "the Mansion" - is a success! We think. How we will all judge it's success is a topic for another blog post. In the meantime, thanks to all who have asked for photos. There will be many posts to come, of course. Here's the first:-
This house is for sale, and can be viewed through Coldwell Banker's Sue Tucker. You can find her at (908)432-1388.
Here's the Show Home's Cast:-
… (4 comments)
|
juliet johnson staging: The 80's Dining Room Update - 04/28/09 09:00 PM
Here we were --
and here's where we ended up --
Don't professional photos make a difference? <grin>
Thanks, all, who contributed to the previous discussion. Showings have been brisk, with lots of great feedback. Unfortunately, the home is in a cluster of lovely homes in this price point, and while it competes favorably, it's not the leader of the pack yet. We need one or two others to sell first.
… (13 comments)
|
juliet johnson staging: The Value Story - today on Blog Talk Radio at 2:00 p.m. EST - 03/04/09 09:46 AM
Hi Folks,
I'm chatting with Burgdorff's #1 Realtor today at 2 about Telling the Value Story. We are hearing over and over that now is a great time to buy because of the incredible values out there. OK. So, if you're working with a seller, how do make your house the best possible value without just lowering the price?
And then, how do you tell the Value Story when it comes to promoting your own service/brand/business?
If you had acces to a top producing realtor, which questions would you answered?
Here's my agenda so far:-
1. Introduction (What do … (3 comments)
|
juliet johnson staging: QQ - should you get the home dressed up again for the Appraiser? - 02/25/09 10:53 AM
A question I was asked this week --
do I have to put the house back into show shape for the Appraiser?
Yeah, you do!
Here's why?
#1 The Appraiser is only coming to the house to give it a value. You can not afford for them to be leery of anything when they arrive at that dollar amount.
#2 You cannot take the risk that this particular appraiser "has vision", can "see potential", will "get" your home. Not in this market, not in any market.
#3 Someone's realtor is coming along to make sure the property comps out … (16 comments)
|
juliet johnson staging: Sleek but Traditional Commuters' 4 Bedroom Beauty! - 12/12/08 04:30 PM
Delightful, warm and elegant 4 bedroom, 3 bath home in Maplewood, NJ in previews now - to be seen by all when it comes to market officially in January, 2009.
=====================================================================================
Juliet Johnson Staging provides home staging and online marketing services to the luxury real estate market of suburban NJ, specializing in the $1 - 3 million niche.
… (2 comments)
|
juliet johnson staging: Why Squidoo? What does it do? - 12/06/08 08:05 AM
It's as simple as Marci Toliver's definition of a blog - Better Listing on Google.
Google Juice
But wait, there's more.
There's the face that you can tell a fuller story:-
391 Hartshorn Drive - the best 4 BR for sale in Short Hills, NJ right now!
There's a way to share expertise and sell stuff:- (and donate the proceeds to charity:-
how to stage a dining room
and then sell a lot of stuff
lots and lots of table runners... because I love them, in the same goofy way some people … (10 comments)
|
juliet johnson staging: A Rising Tide Lifts All Boats! Metro NY Expo Staging Expo presented by StagersLIST.com - Lesson #1 - 11/08/08 11:42 AM
On behalf of 125 dry-docked stagers in NY Metro, thank you Stagers List's Kym Hough, TerryLynn Fisher and Christine Rae, for the energy and spunk to put together such the wonderfully instructive Staging EXP and then taking it on the road. The wisdom and experience shared inspired us all. I heartily recommend this event to one and all. Further, you all need to contact Kym and TerryLynn to get on the list for 09 and 10.
From the local coordinator's point of view, it's not an easy task to take on. It's a lot of work, and instead of getting paid … (8 comments)
|
juliet johnson staging: REAL Short Hills Real Estate -- today! A radio interview. - 10/03/08 09:04 AM
Victoria Carter, ERA-Burgdorff's #1 agent nationwide, joined me to talk about the real local story in Short Hills Real Estate today. Despite the national story of sales being down and prices slipping by 9.9%, Short Hills prices have risen by 7.9%! What makes this small, New York City suburb different, and what are the prospects for the future? Victoria has an answer for all that, and then some!
==========================================================
Juliet Johnson Staging serves the luxury real estate market of Short Hills and the surrounding towns of Essex County, NJ.
==========================================================
… (3 comments)
|
juliet johnson staging: SOLD in 14 Days... in AUGUST 2008!! - 09/25/08 07:56 AM
August is dead around here. Dead. I love it - you can finally get a parking space at the post office! But it's not the ideal time to sell a house.
Along comes a delightful couple beingre-lo'd across country, and they HAVE to sell. I consulted, and then went back to reclaim the basement. They followed the chart, the realtor did NOT put a fire-sale price on the thing, and voila - it sold! At once.
It just goes to show you that a well-priced house, in a good location, in great condition will sell and … (7 comments)
|
juliet johnson staging: Staging ROI is 378% in my zip code. What's it in yours? - 09/22/08 07:43 AM
The web never ceases to amaze me. This morning, I discover a tool that will tell you the average Return on Investment of home improvements... by ZIP CODE!!! And in my zip code, it turns out that money returned on staging is 378%. Let me repeat that -
378%
My sales presentation is now down to 1 page. Guess what it says? Do I really need to say anything else? Not a bad ROI, huh - especially in today's market.
What's the tool? It's the Sellers Tools at Home Gain. (the url is http://www.homegain.com/sellertools/)
Enter your … (22 comments)
|
|
|
|
|
|
Juliet Johnson - Web Based Marketing Specialist
St Johns,
FL
More about me…
Vizzitopia
Address: St Johns, FL, 32259
Office Phone: (843) 608-8443
Cell Phone: (973) 477-7000
Email Me
Once a Manhattan realtor, I have bought and sold 12 homes in 19 years in 4 countries. That, and 7 years of staging homes for sale in New Jersey adds up to a lot of experience.
 
 Links
Archives
|
;)
;)
