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luxury real estate: Prepare Your "House For Sell" in NJ with Staging ~ Part 5 Family Rooms - 08/22/09 09:56 AM
[Disclaimer - "House for Sell" is being used as an experiment. According to keyword research, that phrase get 3x the traffic that House for Sale does. No idea why, but thought I'd try it for this challenge.]
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This post is the 5th in my 7 part series illustrating Home Staging in NJ with Before and After Staging photos. Today's topic is ~
In New Jersey's older homes (that have yet to be renovated) family rooms tend to very small. In England we would call them snugs; here, they are often referred to as dens. Also, they … (13 comments)
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luxury real estate: Sleek but Traditional Commuters' 4 Bedroom Beauty! - 12/12/08 04:30 PM
Delightful, warm and elegant 4 bedroom, 3 bath home in Maplewood, NJ in previews now - to be seen by all when it comes to market officially in January, 2009.
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Juliet Johnson Staging provides home staging and online marketing services to the luxury real estate market of suburban NJ, specializing in the $1 - 3 million niche.
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luxury real estate: Latest Listing - a sleek-but-traditional Commuters' 4 BR - 12/12/08 04:24 PM
Delightful, warm and elegant 4 bedroom, 3 bath home in Maplewood, NJ in previews now - to be seen by all when it comes to market officially in January, 2009.
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Juliet Johnson Staging provides home staging and online marketing services to the luxury real estate market of suburban NJ, specializing in the $1 - 3 million niche.
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luxury real estate: REAL Short Hills Real Estate -- today! A radio interview. - 10/03/08 09:04 AM
Victoria Carter, ERA-Burgdorff's #1 agent nationwide, joined me to talk about the real local story in Short Hills Real Estate today. Despite the national story of sales being down and prices slipping by 9.9%, Short Hills prices have risen by 7.9%! What makes this small, New York City suburb different, and what are the prospects for the future? Victoria has an answer for all that, and then some!
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Juliet Johnson Staging serves the luxury real estate market of Short Hills and the surrounding towns of Essex County, NJ.
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luxury real estate: Staging ROI is 378% in my zip code. What's it in yours? - 09/22/08 07:43 AM
The web never ceases to amaze me. This morning, I discover a tool that will tell you the average Return on Investment of home improvements... by ZIP CODE!!! And in my zip code, it turns out that money returned on staging is 378%. Let me repeat that -
378%
My sales presentation is now down to 1 page. Guess what it says? Do I really need to say anything else? Not a bad ROI, huh - especially in today's market.
What's the tool? It's the Sellers Tools at Home Gain. (the url is http://www.homegain.com/sellertools/)
Enter your … (22 comments)
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luxury real estate: Great 10Tips on Social Media Marketing... - 09/14/08 07:48 AM
...There's a terrific blog post written about how to make your social media marketing strategies work for long term success as opposed to sizzling short term SEO ranking that quickly fizzles. (yup! the letter of the day is indeed "z"!)
Here's the link - http://www.clicknewz.com/1689/how-to-use-social-media-successfully/#more-1689 - I really recommend it. Lynn Terry writes clearly, cleanly and with simple, straightforward examples. A must read for anyone serious 'bout social media marketing.
Incidentally, the article is highlighted in another good resource - The Twitter Handbook - written by Deborah
Micek and Warren Whitlock. er... now where will I find a link … (19 comments)
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luxury real estate: Popular Home Trends - Fall 2008 - what buyers are looking for. - 09/07/08 08:35 AM
Back in March, I posted a 2-part blog on 9 tips to compete with new construction. Part 1 and Part 2 (This was after studying the reports, comments and PR around the Home Builder’s Show in Florida.)
Yesterday, my husband shared an article from ‘The Bottom Line’, where they had interviewed Kermit Baker – the chief economist for the American Institute of Architects. Did you all know that they interview 500 architecture firms quarterly to identify trends in remodeling and new construction? Good eh? The information
that’s out there, if you only knew where to look! (http://www.aia.org)
Some of the … (17 comments)
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luxury real estate: Sold in 23 days for full asking price! Woot! - 07/29/08 01:30 PM
Catching up with photos, slide shows, general marketing, etc.
This was "the little house that did!" Trading promptly in 23 days, for full asking price. Realtor was so pleased; homeowners are delightful people who deserved this win. All this in July, which is our quietest month for home staging, second only to December!!
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Juliet Johnson Staging home stages the luxury real estate market of New Jersey, presenting homes in their best light for sale. JJS - home staging NJ with $pectacular re$ults!
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luxury real estate: PB Trends -- More Summer this Fall it seems! - 07/07/08 09:06 AM
In the North East/Midlantic region, our most universally appealing home staging style is Pottery Barn. We do Potter Barn with a Neiman Marcus twist for high end, and PB as interpreted by Walmart for less expensive properties. Rather than reinvent the wheel, we all take advantage of the pervasive and expensive surveys and research Pottery Barn does and spin accordingly.
So it was with great interest that I thumbed through the Fall Preview catalogue and saw --
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that we'll be doing Summer all Fall. Or so it seems to me. There's a very nice pale blue with orange accents … (18 comments)
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luxury real estate: Lensing Listings....using Social Media to "buzz up" listings and get 'em sold!! - 06/23/08 08:38 PM
Hi friends, it's been weeks since my last post.
Mea Culpa.
I have to confess (sticking with a theme here) that while I don't understand the technology, and barely grasp the scope and potential of social media I do wonder if we shouldn't be pushing out the boundaries some and having a go to see what works.
<Is this list the most disturbingly overwhelming thing you've ever seen? I tell you too many choices!!!!>
To that end, I have been working on a lens at Squidoo for a house a friend is selling for her mother … (14 comments)
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luxury real estate: Let's Clear the Air! 'Interview with a Moderator' Wed at 7 p.m. EST. What questions do you want answered? - 06/10/08 11:05 AM
If there is an upside to the way certain stagers consistently stir up things on Active Rain it is that it polarizes an issue to the point where, eventually, you can see where the underlying misunderstanding originates.
From this weekend's version of "Why can't you all play nicely together in the sandbox" the question that I believe would benefit us all is:-
How is the Stage It Forward group moderated?
Most members know that Craig has some folks who assist him in moderating the group. These people are UNPAID volunteers. They do it out of respect for Craig, his vision for the … (22 comments)
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luxury real estate: McMansion Trends from New Jersey! - 06/02/08 02:53 PM
I know, you'd think that Jersey would be the LAST possible placed you'd find anything hip - other than a new fuel, highway improvement, or port processing tool. However, we are in close proximity to a large economic center and periodically become exposed to state of the art trends....
So, here's what I'm noticing on the McMansion beat -
1. Morning Kitchens
A small sink, a coffee pot, a small fridge and one of the Fischer Paykel drawer dishwashers.
2. Elevators
We've actually had elevators in the mega-homes … (15 comments)
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luxury real estate: What's $4 million buying these days? In Jersey, pure beauty! - 04/30/08 09:19 PM
Here's a fun one -
I believe you can click the picture for the show...
If not, here's a link: - http://tinyurl.com/6xkxmx. I'd put it into an RES, but there are so many pictures and each one is fun to pour over. I haven't tagged the photos with explanations nor done the opening copy in my gallery yet.
This was a project where the key was to get out of the way. We used some rental furniture, antiques on loan from private sources, and some of the homeowner's own pieces. Every wall has another unique, exquisite finish. The baseboard you see in this … (7 comments)
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luxury real estate: Leverage Your Success - tell then SELL your story! - 04/22/08 07:31 AM
As you think about expanding your business -
There's raising fees - hiring another person - doing more jobs to make it up in volume -
How you can duplicate yourself?
How to expand your income producing activity without adding days of the week, hours in the day, or simply cloning? (After all, we cloned, Dolly the Sheep - why can't we clone Craig's assistant Dolly Decorator? Apparently all she does is "fluff the pillows" but it's a start, eh, Craig?)
What if there were a way to take what you're already doing, and extend it's revenue producing capbility?
There is.
It's a new site … (1 comments)
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luxury real estate: Trends - Kitchen Cabinets - 08/31/07 08:14 AM
I'm noticing a distinct change in the choice of kitchen cabinets in new-builds around here. Since this is Metropolitan New York I thought I'd share and see if you all are seeing it proliferate across the country? I'm also wondering if design trends start here or in California or Colorado or somewhere?
It wasn't so long ago that to be "in" you chose either white or dark cherry. Sometimes folks would pick a different wood for the island, but families seemed to veer toward white (off-white, glazed white, various rubs) and those with older children or none seemed to favor the dark … (37 comments)
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luxury real estate: Best Value in Brayton School District, Summit, NJ - 08/25/07 09:21 PM
It's completely renovated and in move-in condition. It's walking distance to the town, train and well-respected Summit hospital, Overlook. The kitchen has been completely redone and the two upstairs bathrooms as well. In fact, there are over $200,000 worth of upgrades in this home. Well worth a look if this is your price range.
The REA is Mike Auer from Coldwell Banker. He's a sincerely respected, gracious gentleman, and a colleague from church.
Juliet Johnson Staging offers homes staged for NJ's luxury real estate market.
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luxury real estate: Real Bird adds category for Feng Shui Pracitioners - 08/25/07 12:49 PM
Hi Folks,
At Carole's request, the folks at http://www.realbird.com/ have added a category specifically for those people that offer FEng Shui related services.
Currently, they have it worded as Home Stagers - Feng Shui. However, that can be changed at any time. Our contact over there is Zoltan Szendry. (zoli@realbird.com.)
Here's how they describe their listing here -- (their profile is listed as RealBird)
RealBird is a technology leader with a solid track record in the real estate industry. The founders of Realbird have pioneered some of the tools that are now ubiquitous on the Web: we built the first real estate websites in the early … (2 comments)
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luxury real estate: RealBird adds Home Stager Category for us! - 08/24/07 07:33 AM
Thanks to a really superb blog by David Childress "I Put my listings on Real Bird last night: so should you" - http://activerain.com/blogsview/179796/I-Put-My-Listings - I went looking for Realbird.
http://www.realbird.com/
It's a tremendous resource. It's capabilities seem infinite.
You post a listing (or a staging) on Realbird and they submit it to Craigslist, Trulia, Vast, Edgio, Google, Oodle <sidebar: don't these names sound like Pokemon cards/characters?> and wherever else you specify. Since we are always saying we "partner up" with our realtors, this is a great resource to share with them. Plus, I'm sure it does more, I'm not a tech-whizz.
A quick email … (51 comments)
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luxury real estate: All that matters is the pictures, right? - 08/23/07 09:55 AM
"Well, art is certainly one of many tactics we deploy to maximize your home's potential"
"No, I mean, you just have to do key areas in each room so that the photos of the space look good. Once the people get here, it doesn't matter what the rest of the room looks like, surely?"
"Are you saying that you bought your house from the photos you saw on-line? What happened when you walked through the door?
"We recognized all the photos. It felt like coming home. You know, kinda right somehow."
It is tempting to dismiss this young seller as "Gen Y, man, they're just, … (13 comments)
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luxury real estate: Gem about to disappear in Chatham! - 08/21/07 02:26 PM
A truly speducioushouse in Chatham is in the throes of being negotiated out. If you were ever on the fence about when and what to buy in this delightful, rural suburb of New York City, then this is the house and NOW is the time to get involved.
As you can imagine, as a home stager, I see a lot of houses. Some dumps, some re-ally nice. This home is one of my all-time favorites. Juliet Johnson Staging was called in to stage the home a couple of months ago. We were thrilled. Despite being painted within an inch of itself, each … (2 comments)
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Juliet Johnson - Web Based Marketing Specialist
St Johns,
FL
More about me…
Vizzitopia
Address: St Johns, FL, 32259
Office Phone: (843) 608-8443
Cell Phone: (973) 477-7000
Email Me
Once a Manhattan realtor, I have bought and sold 12 homes in 19 years in 4 countries. That, and 7 years of staging homes for sale in New Jersey adds up to a lot of experience.
 
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