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short hills: Prepare Your "House For Sell" in NJ with Staging ~ Part 3 Dining Rooms - 08/17/09 09:53 AM
[Disclaimer - "House for Sell" is being used as an experiment. According to keyword research, that phrase get 3x the traffic that House for Sale does. No idea why, but thought I'd try it for this challenge.]
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This post is the 3rd in my 7 part series illustrating Home Staging in NJ with Before and After Staging photos. (The first post was on Living Rooms.) Today's topic is ~
Here, in New Jersey, most houses have a Dining Room. Some are large and impressive. Others are smaller and utilitarian, asked to play several roles in family … (6 comments)
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short hills: RESA-nj: Can a Stager stage their own home? - 01/26/09 11:49 AM
The January meeting of RESAnj was held at a house for sale.
We conducted our meeting -- essentially a marketing mastermind where everyone gets 10 minutes each for the group to focus and brainstorm on their specific business -- in the standard way. 2 hours of work, with snack and fellowship! I couldn't find my US flag, but we faced the neighboring school and reckon that we honored RESA's Rules of Order just fine.
We journeyed around the table, trying desperately to stick to 10 minutes per person and lastly got to me.
"I'd like your opinion on this house. It's … (14 comments)
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short hills: REAL Short Hills Real Estate -- today! A radio interview. - 10/03/08 09:04 AM
Victoria Carter, ERA-Burgdorff's #1 agent nationwide, joined me to talk about the real local story in Short Hills Real Estate today. Despite the national story of sales being down and prices slipping by 9.9%, Short Hills prices have risen by 7.9%! What makes this small, New York City suburb different, and what are the prospects for the future? Victoria has an answer for all that, and then some!
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Juliet Johnson Staging serves the luxury real estate market of Short Hills and the surrounding towns of Essex County, NJ.
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short hills: When Non Stagers "stage" - - 09/09/07 07:55 AM
When owners and realtors believe they can save a seller money by not using a stager but deploying staging principles, here is the result. My guess is that the "principles" were read about online, not from a seasoned staging practitioner.
The pictures, and what you see in them, tell you a lot about the home don't they?
(I don't know whose listing this is - it was sent to me this morning. I just know it's in Short Hills, listed at $729,000 and has been on the market for 50 days)
What are the tactics, what is the overriding message about staging/merchandising a home … (38 comments)
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short hills: Why stage? Because in NJ, you have to - now. - 08/16/07 09:09 PM
For those of us sitting in the New Jersey suburbs of Metro New York, on the Midtown Direct train line, location was the one and only thing that really mattered when selling a home. Price was always high, and if you didn't buy today then by tomorrow, a similar home would cost even more. Location was a secondary factor for most, once you got past main roads and corners. As to condition? The majority of buyers expected to redo kitchens and baths.
This climate is no more. Prices are still moving up, though at a much slower pace, and location is now a … (27 comments)
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short hills: Fun Starter Home - 08/15/07 09:01 PM
I've just started staging homes for sale in Summit, NJ. It's the next town over from me in Short Hills, bigger, more varied, and plenty desirable thanks to direct, non-stop train service to Midtown Manhattan.
Here's is today's project on a busy road, next to a hospital.
It's a pretty vacant home that has been mostly renovated, and painted with the Pottery Barn - Benjamin Moore color palette. Waaaay too much yellow for me, I fear. If people are going to keep this up, I'll have to change my inventory! Can I bear to part with all of my blue and white?
I confess to … (11 comments)
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Juliet Johnson - Web Based Marketing Specialist
St Johns,
FL
More about me…
Vizzitopia
Address: St Johns, FL, 32259
Office Phone: (843) 608-8443
Cell Phone: (973) 477-7000
Email Me
Once a Manhattan realtor, I have bought and sold 12 homes in 19 years in 4 countries. That, and 7 years of staging homes for sale in New Jersey adds up to a lot of experience.
 
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