real estate tips: Referral Marketing - 10/05/16 01:52 AM

 
Are you sitting on an untapped source of business?
One that you could have been mining all along?
What is this gold mine?
We’re talking about referrals.
While many of you will say you’re getting referrals already, are you using this source as fully as you could?
 
A referral refresher
At its most basic, a direct referral is where a happy customer has a friend looking to buy or sell a home and they refer that friend to you.
When someone offers a referral, they have already vetted that service provider (be it a real estate agent, a plumber or a piano teacher), which immediately elevates that service … (38 comments)

real estate tips: Get Involved and Get Noticed - 09/21/16 07:26 AM

 
We all have the ability to give back to our community in some way. Writing a check may be the most expedient way to give, but it may not be the most noticeable or impactful.
Instead, consider becoming actively involved in your community.
Reputation does matter, and you can positively affect yours by:
attending local events and fundraisers;
volunteering for good works projects;
sponsoring a project or event of your own.
 
Benefits of being active
By being out in public you are creating connections that may generate leads down the line, but, more importantly, you are creating goodwill in the community for you and … (23 comments)

real estate tips: Diversify Your Communication Channels - 09/14/16 04:43 AM
 
        Story time. Last week I was sending emails to colleagues from my desk – which I consider my point of world control. I needed answers and wasn’t receiving them.
When we finally managed to meet in person I learned that many of our team leaders have so many emails coming in that they are not even answering them anymore!
They have to filter through their overflowing inboxes and only respond to those that stand out. We had to develop a different way of talking with each other – texts for one, in-person drop-ins for another.
Lesson learned that day? The email … (37 comments)

real estate tips: The Importance of Technology in Real Estate - 07/09/13 04:00 AM

 
Technology is changing the way real estate agents do business, and as the real estate landscape changes it pays to know how you can make the most of these new advances.

Almost anything can be automated, and it's a huge benefit to today's agent. Automation can save you time on administrative tasks, help keep your team on the same page, and give your clients timely updates every step of the way.
 
To help keep you in the know, I've compiled a list of 5 of the most critical activities that every aspiring top agent should be automating:
1) … (2 comments)

 
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