color theory: How Colors Affect Your Marketing - 10/01/07 12:20 PM
Did you know that the colors you choose for your marketing materials affect the impact they make on your target market? It's true. Colors act as a sort of non-verbal communication. They also contain symbolism. So in your marketing pieces, it is helpful to keep in mind how the eye and the mind perceive certain colors as well as what the meanings are that we associate with each color.
Sometimes colors create a physical reaction (i.e., red has actually been shown to raise blood pressure and blue is known to create a calming effect). And other times colors have a cultural … (33 comments)

 
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Evy Williams

Mercari Consulting

Fredericksburg, VA

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