Real estate blog entries tagged with marketing by Evy Williams (Brochures By Design)

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marketing: How Colors Affect Your Marketing - 10/01/07 12:20 PM

Did you know that the colors you choose for your marketing materials affect the impact they make on your target market? It's true. Colors act as a sort of non-verbal communication. They also contain symbolism. So in your marketing pieces, it is helpful to keep in mind how the eye and … (35 comments)

marketing: Open Letter to Real Estate Professionals Seeking Virtual Assistance - 05/21/07 04:47 PM

I've gotten several requests recently from real estate professionals wanting to know how a Virtual Assistant could help them with their businesses so I decided to write an open letter to all agents that are considering using a VA. Here goes:
Hello, Ms. Realtor.
You were wondering how a Virtual Assistant could help you … (2 comments)

marketing: What Your Logo Says About You - 05/08/07 01:11 PM

Your logo, the visual basis of your company's image, is more important than you might think. What your logo "says" to potential customers means a lot. It tells them whether or not you're competent and professional and it tells them what your company stands for.
Your logo can emphasize key benefits that … (18 comments)

marketing: Tap Into the Power of Free Press - 04/24/07 03:48 PM

If you've not taken advantage of the power of free press releases, you're making a costly mistake. There are so many sites available - for free - in which to advertise your business, your accomplishments, your new listings, etc. Not taking advantage of this free advertising is like letting your money … (42 comments)

marketing: Sometimes Marketing Doesn't Have to be Expensive, Just Creative - 03/07/07 12:20 PM

Marketing is essential to a successful business. In fact, without it a business cannot survive. It doesn't have to be elaborate or costly; it just has to reach the appropriate market. Your target market is anyone that could use your services. By marketing specifically to those most likely to use your … (6 comments)

marketing: So You Want to Blog, Huh? - 02/23/07 08:14 AM

If you've decided to jump on the bandwagon and start blogging, consider why it is you're doing it. Is it because it's the latest trend? Everyone else is doing it? Or is it for Search Engine Optimization (SEO)? Perhaps you just want a venue to speak your mind. Whatever your reasons … (2 comments)

marketing: How to Design an Effective Brochure - 02/19/07 01:37 PM

A brochure can be one of the most effective pieces of printed marketing material. They, as stand-alone marketing collateral, can persuade a customer to buy your product or use your services. However, it takes only a few seconds for a potential client to decide if they want to read your brochure … (15 comments)

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