Seminar Checklist for Buyer and Seller Seminars - Brian Rodgers - 02/29/08 02:04 PM
Although conducting buyer and seller seminars in your real estate business has been around a long time, it seems to have reappeared as a hot topic in the past year or so. Over at the BusyAgentPro Real Estate Marketing community we discuss in detail the right way to conduct a real estate seminar. We also dispel a lot of the myths that are associated with conducting these in your real estate business. There is one key factor in the success of a real estate marketing seminar and it has nothing to do with the number of prospects that attend. Feel free … (1 comments)

20 Quick Listing Tips #5 - Brian Rodgers - 02/29/08 01:30 PM
How can I get higher priced listings??? High-impact marketing methodsYou will naturally get there in timeDon't drop what you're doingResearch what is sellingExpiredsFSBO'sFarming The best way to target market is through Expireds, FSBO's & farming. I would do some research to see what has expired in the past twelve months. You can also do the same thing for FSBOS through services such as RedX and others. 
You could also look at some of the neighborhoods that you want to market in to start farming, but don't take on a neighborhood unless you have less than a 10% turnover in the past … (3 comments)

20 Quick Listing Tips #4 - Brian Rodgers - 02/28/08 03:55 PM
What are the best top 4 areas to prospect for listings? I think the most important aspect of marketing is marketing to the right target. Advertisers know this that is why we see athletes endorse products, that is why the industry of selling targeted lists is so important.
We are very fortunate as Realtors to be able to have two targets of the top four that are exclusive to us.
The four best targets in this order are:
Expired ListingsSphere of InfluenceFSBO'sGeographical/Demographic Farming … (4 comments)

20 Quick Listing Tips #3 - Brian Rodgers - 02/27/08 11:27 PM
Q: What is the best method to move a seller from an unrealistic price to a realistic price?     Be honest alwaysLet them make their decision based on factsIf there are no comps get a second opinion from an appraiser.Pre-qualify them before you go out to try and get a feel for how much they want for the house. Honesty is always the best policy. I use my cma, of sold homes in their area. I break it down, and fortunately we still use the per square foot of living area in one of the markets I work. 
I show them how … (2 comments)

Understanding your options during a foreclosure - Hutchinson Kansas Real Estate Professional Brian Rodgers - 02/27/08 11:23 PM
Understanding your options during a foreclosure
 
For anyone facing foreclosure the process can be exhausting and even distressing. Many of those in the midst of foreclosure lose their credit simply because they don’t know what their options are. A foreclosure is not only exhausting but can actually have a devastating effect on your credit. Different states have different foreclosure laws and the options a homeowner has largely depend upon which state a homeowner resides in. In most states there is something called a “deed in lieu” where the rights to the property can be relinquished back to the lender.
 
… (0 comments)

Understanding the foreclosure process Hutchinson Kansas Real Estate Agent Brian Rodgers - 02/27/08 11:20 PM
Understanding the foreclosure process
 
In recent years a foreclosure boom has been slowly sweeping the nation. In some US cities the foreclosure rate is so high that many otherwise affluent areas have erected tent cities to accommodate those who have lost their homes to foreclosure. Many experts blame the current foreclosure boom on lenders who relaxed their guidelines in order to create more mortgages and ultimately more profit from themselves. Adjustable rate mortgages have also played a significant role in the foreclosure boom because of their steadily increasing monthly payments.
 
Depending upon where you live in the United States, … (0 comments)

20 Quick Listing Tips #2 - Brian Rodgers - 02/26/08 08:27 PM
Question: What script or marketing communication is best to get my foot in the door and beat other agents.    
First you have to market to the right target.Have a strong, consistent follow-up system in place. "The Fortune Is In The Follow-Up"A person has to see us an average of eight times.Very few agents follow-up so if you do you will win most times. The best way to develop a steady pipeline of leads and then listings is to market to the right target. That would be Expireds, FSBO's and your Sphere of Influence.
Have a system in place that … (4 comments)

20 Quick Listing Tips Series - Brian Rodgers - 02/26/08 08:12 PM
This is the first in a series of responses I have made to many Realtors who have asked me questions about the best ways to list properties and being a high volume listing agent in general. They will be posted in no particular order.
 
1. What Do I say To A Seller Who Wants To Go With A Large Company Over My Small Company? I get this question a lot from agents working in smaller companies trying to compete with larger companies.  Here is how I would handle this.
Makes sense with most industries, but real estate is different let me … (3 comments)

A Marketing Lesson learned While Snowed in - Brian Rodgers - 02/15/08 12:51 PM
Hey Everyone,
Well, I am snowed in down at my lakehouse in Branson, we are getting absolutely pummeled with snow right now, not even sure how much longer I will have an Internet Connection. Anyway, just a few minutes ago, I came across a perfect example of using your list of customers to generate business and even a better example of what I like to call "current event" marketing.
I get asked all the time how often should you e-mail your list of customers. The answer to this is as often as you have something seriously relevant to say and no … (2 comments)

This is Why They Call You Back - brian Rodgers - 02/14/08 04:20 PM
In surveys we’ve done the overwhelming reason customers say they call you back is because of the way you treat them.Honesty and professionalism was the #1 reason they gave.This is very, very important. You should always, always make all your clients feel like they are your most important client. It doesn’t matter how big or small the transaction, make every client feel like they are number 1.I had a guy in my home recently doing some remodeling. He was clean, efficient, professional, on time, treated me as a client not a nuisance...and because of this I will:1. Use him over and over again2. I’ll … (1 comments)

Real Estate Technology Tips Series - How to create walk on videos for your real estate website - 02/14/08 12:14 AM
Hey Everyone,
I just answered this question in depth so I thought I would post it here for all of you. This is exactly the process and what is needed to make walk on the screen videos for your sites:
This is actually very easy if you have the right equipment and software. Here is a list of things you will need:
1. A green screen set. Mine is a wall painted the right color of green, you could also hang a piece of green material on the ceiling to make this work. For information on the right color to use, … (2 comments)

 

Brian Rodgers

Hutchinson, KS

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This blog is a semi-daily blog written by long time top agent and co-founder of BusyAgentPro.com Brian Rodgers. Brian is probably most well known for having sold 318 homes in a single year with just one assistant by leveraging time, people and systems.


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