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marketing: A Great Tool for You - 02/03/09 05:38 PM
When potential buyers call on a real estate sign, what is it they want to know? The price. A few details about the house. Oh yes, and the price.
What do they not want to share with you? Their name, contact information, phone number, and so on.
You probably have Caller ID on your business phone line, which can often provide a caller's number. But, that fails if the number is blocked or not listed. Many industry pros, like you, use 800 numbers to capture caller information. 800 service provides information regardless of blocking, unlisted status, using a cell phone, etc.
Your … (0 comments)
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marketing: Marketing Secrets for 2009 - 01/05/09 01:10 PM
One of the first things you learn to help improve your writing is the use of personas. Before you write a single word, you must decide who your audience is.
do you want to connect through your ad with Harry the handyman or Suzie the soccer mom? If you have a wide audience, consider using different ads and landing pages for each persona you want to visit your site.
You could create separate sales messages for men and women. First time buyers, investors, and empty nesters. Separate messages for starter homes, move-up homes, condos, and so on.
While it is extra … (5 comments)
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marketing: Can't sell your house? - Why not trade it instead? - 08/25/08 04:29 PM
In today's real estate market, selling a home requires more imagination and more effort than in more typical markets. Even if you have a pretty house with equity in the property, most of the available buyer pool will need to sell their property before buying another. While the idea of exchanging one piece of real estate for another is not new, it is generally something done for income property transactions.
Now it is possible to exchange your home for another property or even for other sorts of property including boats, motor homes, mobile homes and other forms of residential properties. Not … (1 comments)
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marketing: But the basics remain the same. - 08/13/08 01:52 PM
Yes, the real estate market has changed in most of the country. See details here Real Estate Decline Charts
But the basics remain the same.
Prices have fallen, more in some areas than in others, and continue to fall.
But the basics remain the same.
Record numbers of foreclosures plague most areas of the country; certainly here in California.
But the basics remain the same.
Folks still need a bigger house due to growing families. Sometimes this growth is from adult children returning home due to loss of their own homes. Sometimes the growth is from new births. Sometimes from caring … (1 comments)
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marketing: Ramp up your marketing power - 07/17/08 01:13 PM
Just recently discovered this option from a friend of mine. A very creative idea called RipCard, which is a double sided, full color business card designed to be ripped in half (it is perforated down the middle) to enhance your referral business. Each card carries an unique identification number. You give out a few to each of your current clients, who then share them with their friends and associates. When a referral contacts you, the card ID number tells you who made the referral and you can complete the thank you option of your choice at that time.
Of course, you … (7 comments)
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Bruce Forge
Irvine,
CA
More about me…
iNET Realty, Inc.
Address: 2450 Dupnt Dr, Irvine, CA, 92612
Office Phone: (714) 376-4488
Cell Phone: (714) 376-4488
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