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email marketing: Real Estate E-mail Marketing - Stay ahead of your competition - 09/04/07 05:11 PM
Real Estate Email Markeitng
Stay ahead of your competition
By Bruno Roldan Guru Real Estate Marketing
I am signed up to over 150 e-news letters corporate and non-corporate.
This allows me to set a benchmark for the quality of my e-mail campaigns.
If you are planning on starting a news letter or would like to improve your e-mail campaigns to prospective clients or your network, this is the perfect way to stay ahead of the competition.
Steps involved:
Start a completely new e-mail account to separate these e-mails from your clients accounts. This will allow you to track things easily and not loose any important e-mails. … (11 comments)
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email marketing: E-mail Marketing Glossary - for the New E-mail Marketing Group - - 09/02/07 08:23 PM
Real Estate E-mail Marketing Glossary -
By Bruno Roldan www.gururealestatemarketing.com
Join the real estate e-mail marketing group -
Having just written the post "Is e-mail marketing dead?" and announcing the new e-mail marketing group, I thought a good way of starting the group would by creating a glossary for the most common used words in e-mail marketing.
The following are links to definitions i have found online - most from wikipidea:
A/B splitAbove the foldAttachmentAutoresponderBlacklistBounce message Bounce rateCall to actionCAN-SPAMclickthrough rateConversionDouble opt-inEmail harvestingHTML messageImpressionLanding pageOpen rateOpt-inOpt-outPersonalizationPhishingPlain textSpam UnsubscribeAs this e-mail marketing group matures im sure the glossary will keep growing.
Help me keep … (2 comments)
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email marketing: Is e-mail marketing dead? - 09/02/07 09:08 AM
Real Estate E-mail Marketing
By Bruno Roldan - www.gururealestatemarketing.com
On the 31st of August I wrote a post on some of the very best SEO posts on Active Rain called the Rainer's SEO guide.
Having just finished posting, I thought to my self. With so many posts written on SEO and so many good ones, it is clear some of us on AR are being successful in ranking our websites in search engines.
However, how is this traffic being converted?
Effective copy writing is important and there are also many articles written about this on Active Rain -
How about the good old e-mail … (23 comments)
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