Per owner, will gross over 1 million this year with a potential net of 100K. Call for details. 

GUILFORD BUSINESS For Sale:Opportunity Detail Sheet XX CONFIDENTIAL $ 295,000 ML #:  M9110303 Property Desc: BRAD WHITEMAN THE WHITEMAN GROUP LLC 203-453-4666 203-672-2464 Email: brad.whiteman@realliving.com

Who's First.... Real Living Is

 

Real Living is a progressive company and a brokerage striving to be FIRST. I've had the fortune of witnessing this effort first hand and thought this would be a great opportunity to air my viewpoint and stake our claim as "the first" in these categories. I'll go through these.

1997 - Real Living, then HER Realtors, created the first help desk for agents and consumers to utilize for home related services and discounts. It was known as HOME (Home Ownership Made Easy) and eventually evolved into the first utility connection company to be known as JumpHome.com. Unfortunately, JumpHome is no longer available - a victim of .com venture capital funds drying up in 2002/3.

1999 - Real Living, then HER Realtors, created the first agent Intranet, which we now refer to as our Business Center. This was huge and ahead of its time. We delivered all of the tools agents were buying off the shelf from vendors at real estate trade shows (forms, CMA's, direct mail, CRM software, etc.) and put it online for agents. The applications were made technology easy and because of the ease of use, our agents actually buy into and use these tools. Quite a testament being that the average age of our agent at that time was 55 years old - traditionally a technology averse demographic.

1999 - In conjunction with the agent Business Center creation, Real Living also delivered the first agent websites. Imagine the forethought this took, when, at that time, the typical brokerage was afraid and intimidated by the Internet and less than 5% of consumers were starting their search there. Some brokers are still intimidated. Despite this fact, Real Living gave each agent their own website, the ability to buy yourname.com and point it to their site, and integrated the MLS into the site. A move that was revolutionary for its time.

1999 - The first fully integrated platform for agents, owners and consumers. The Business Center, agent sites, broker sites, MLS are all fully integrated within Real Living. Every component works together to maximize agent efficiency. Prior to the Business Center, brokers relied on agents to attend trade shows and buy these products for their business benefit which did not work together. Today, they rely on their broker and this integrated platform.


2002 - The first female facing brand is created and launched. Real Living is launched as a result of a merger between Realty One in Northeastern Ohio and HER Realtors in Central Ohio. The brand is the first brand created for a defined consumer - upscale female buyers/sellers. 89% of real estate decisions are made by women - they are not a niche, they are THE audience. Most all other brands still spends millions talking to themselves in their marketing.

2003 - The first "guest password" to the Real Living Business Center. The goal - to provide owners and managers a virtual way to show off the Business Center to recruits and get them engaged in our tools and systems prior to joining.

2003 - The first real estate 2.0 application is created. In conjunction with the target audience definition, Real Living understands that the female consumer is not only online, she wants to be engaged further when investigating her real estate needs. MyRealLiving.com is created as an online portal to empower the consumer with the following features...
- save searches
- have listings pushed to them within their criteria
- share their favorite listings with friends, family, agent
- schedule activities with their agent
- select their agent - elimination of all IDX information
- receive key documents from their agent
- track page views of their home in real time
Today, Real Living receives over 3,000 new registrations for MyRealLiving.com per month.


2003 - The first environmental branding package for franchise brokers is created. The goal being to have a consistent office look and feel network wide.


2004 - The first fully integrated brand management platform is created for agents and franchisees. Real Living began offering Brand Wizard via the Business Center with a goal of making it easy to tap into Real Living's creative. No longer do agents and franchisees need a full-time marketing person or designer.

2006 - The first "perfect match" system for managers, owners and agents to use to create better communication between themselves and consumers. The system identifies a personality type into REAL --- Relater, Enthusiast, Analyst and Leader categories.

2007 - The first 360 degree marketing platform for agents. The goal of the platform is to educate agents on traditional, mobile and digital marketing and to create their individual marketing plans with the 360 degree wheel in mind. Real Living delivers many of the tools/services on the wheel via the Business Center.



2008 - Real You Incorporated, is launched as the first book speaking directly to real estate entrepreneurs in a way that helps them define their personal brand. The primary role of the book is to...
- assist agents in creating their "real you" brand for use in marketing
- provide Real Living managers and owners a tool to help recruit and system to help agents market themselves effectively
- educate and introduce the Real Living brand to a national audience

Who knows what the next 11 years will bring. However, I can assure you Real Living will continue to be first and improve and innovate the current list outlined above.

If you have questions about Real Living, our brand or franchise opportunities with our innovative company, give me a call at 203-530-1146 or e-mail me at brad.whiteman@realliving.com.

 

How we view time can influence how time impacts our lives and our business. For some time is a straight line, one foot infront of the other, one hour after another, and so on....For others time is a cumulative process, a gathering of experience, process, and years, which then generates who we are and how we are in the world.

Then there is a way of stepping outside of time, releasing from the confines of the linear line and the weight of gathering....This way is achieved through the practice of living in the Now.

A great resource for this process is the book - The Power of Now - by Eckart Tolle.

If you find work/life to be pressured, not enough time in a day? Try this book.....

for NOW - Brad in Connecticut

This is a great time to find investment properties but the major hurdle is "how". Our agents have been specially trained to find "off the market" properties for our clients in all areas of Connecticut. We use state of the art technology to search, find, and evaluate, properties. Once we identify the best options, we use our specialized training to negotiate deep discounts in favor of our clients. It doesn't happen overnight but by answering a few quick questions we can have properties delivered directly to your computer within 48 hours.

Interested? Give us a call for a private consultation - no hassle and it's free.

for NOW - Brad in Connecticut

Come Visit this community for Real Estate Agents et al.......It's a grass roots and growing global in a hurry referral based networking group and some interesting people are sharing there.....come take a look!

My sense is that this community has a real emphisis on REFERRALS and building an active network which promotes that part of our business. It may vary from ActiveRain which has different roots..but let's see where it goes. I don't see it as competition but more like another avenue, another cookie on the tray.

for NOW - Brad in Connecticut

I've coined it...the great '08....I'm a BIG proponent of think it, feel it, and live it....make it happen. It's a difference maker in many people's lives, for better or worse but I see it happen and I've lived both sides of the path (many, many, times!).

A teacher of mine of some years ago said something that stuck - "it's not a matter of staying but rather of returning - return, return, and then extend your stay each time"....She was talking about a life of awareness and liveness - being awake. What I love is that she acknowledges that we fail, that we fall, that we sleep, and all of those happenings are normal life events. We seek mastery and learn from all the things that don't work out as well as those that do....

I am reminded of another saying - First Enlightenment and then the Laundry....HA! What fun.

The Main Thing, as Covey says, is to make the Main Thing the Main Thing....

 Have a wonderful holiday and feel abundant in the Great 2008!

for NOW - Brad in Connecticut