Hi AR junkies!
Long time no talk - I have been blogging at blog.askangie.com and at calcoastsearchenginemarketing.blogspot.com if you want updates :)
I thought this would be a perfect post for Active Rain, though. I recently spoke at the South Orange County Chamber meeting about SEO, and websites, and getting found by search. One of the Realtors, Remy, passed me a note that asked:
"How in the world would my website ever get found when there are 20,000 Realtors in Orange County?"
I think my simple answer will benefit all of you, so here goes:
YOU SPECIALIZE
This is harder than you think, because as agents you fear you are pushing business away if you don't act like you do everything. Sorry kids, gotta stop being greedy with the general keyword phrases, because there are too many of us out there now. I FIRMLY believe there is room for each and every agent to be successful, and HAPPY, if we all just chase our ideal client. Ok, so how?
This can be fun and easy, its the "what kind of" game. Let's play it. So you are a Realtor, rock on. What kind of Realtor? A normal Realtor, you say...I list and sell homes. Ok then, "what kind of homes" do you list and sell? Golf homes, you say. This is good, we're getting somewhere. Now let's ask "what kind of" area to you list and sell these golf homes in? Tustin, you say. Great. All of Tustin, I ask? No, just Tustin Ranch, that's the best area of Tustin, is your response.
What did we do here? We took you from being a Realtor in the pot of 20000, to a Realtor in a pot of about 20. This makes your odds for success much more likely, huh? Now what do we do to seal the deal? We get you found in google and other search engines for Tustin Ranch Golf Homes, so you can get in touch with that ideal target market. Cal Coast did this for our long time client Bob O'Brien with bobrealestate.com, click above.
Now my SEO hat on, I have to warn you all one thing. Don't do this without keyword researching. You CAN over do it and go after phrases nobody types in, which is going to bring you a bunch of nothing. There's gotta be traffic there. But little pockets of the perfect traffic are faaaar better than big spikes of worthless traffic.
Do I practice what I preach? You betcha! You'll always find me on page one for Orange County first time buyer: http://www.google.com/search?hl=en&rlz=1T4GFRC_enUS220US220&q=orange+county+first+time+buyer
Have I closed first time buyers through AskAngie.com? Yap. Multiple. Has Bob closed buyers and sellers in Tustin with his website? Absolutely. Can you do it too? For SURE, JUST SPECIALIZE!!!
;)
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