marketing: Widgets and Whatsits and Signs Oh My! - 03/12/08 10:59 AM
Here are some of the things you can do with this free sign generator site: I am hoping that if I post about it and share with you, I will remember to use it :) This site has over 500 sign makers and they can really drive a point home as … (18 comments)
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marketing: A Lesson in Marketing! - 03/01/08 11:14 AM
Growing up in LA meant that you did your shopping within a one mile radius from your house. We did our grocery shopping, clothes shopping, went to the dentist and doctor on the corner and belonged to the closest church We were loyal to our local businesses and they trusted our … (12 comments)
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marketing: If no one answers, hang up and move on till someone picks up! - 05/01/07 08:03 PM
I know real estate agents that will answer their phones in the middle of their own birthday party, in the middle of their 25th anniversary dinner, and even in the middle of the night. Today I could not find a home stager in Seattle in the middle of the day.
This … (15 comments)
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marketing: Does Asking for Business Feel Like Begging? - 04/28/07 12:40 PM
Why is asking so difficult? Asking for business...does it feel like begging or a plea for help?
Letting the neighborhood know that you have just staged or listed a home without knocking on their doors is with a beautiful picture postcard. Oh, I know you have thought about that or have done … (22 comments)
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marketing: Home Stagers the "Go To" Professionals for Strapped Real Estate Industry? - 04/14/07 12:26 PM
As quoted from the realestatejournal.com, First American CoreLogic, a provider of real-estate information, expects to see 1.1 million foreclosures nationwide over the next six to seven years as a result of jumps in monthly payments on adjustable-rate mortgages made from 2004 through 2006.
What does this mean for home stagers? It means … (17 comments)
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marketing: Complimentary Home Staging 1st Prize! - 03/12/07 02:49 PM
I was just talking to an interior designer this morning about getting into the home staging business and you will meet her soon. Her name is Dannett West and as soon as she finishes her profile, I will welcome her so you all can introduce yourselves. She has been reading our … (24 comments)
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marketing: A Niche With An Itch...Tsunami Predicted! - 03/06/07 11:12 AM
Foreclosures will be snapped up by investors in 2007-2008 and they are calculating their marketing costs right now. If you need a niche home stagers and re-designers, this one is up for grabs.
According to the author of "The Millionaire Real Estate Investor", Dave Jenks, there is going to be a tsunami … (9 comments)
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marketing: Read All About It; Opportunity for AR Home Stagers! - 02/22/07 01:24 PM
San Francisco this summer! Start your diets now! Finish all your dental work and wrap up your marketing plan! Get ready to explode onto the scene at the Super Blogging Conference July something to August 1st. (I say July something because there is a typo in the announcement saying July … (11 comments)
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marketing: The Impulse Buying Factor - I Spent $52,750 on 8 Rolls of Wallpaper! - 02/21/07 02:15 PM
After reading this post you are going to wonder how I ever became an Interior Designer but I did. They say that people become what they need in this life and I am no exception!
It didn't matter to me that there wasn't a back door leading to the back yard. … (31 comments)
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marketing: Overcoming the Objections of Home Staging - 02/16/07 11:32 AM
Home Staging and Marketing come out of the same budget. Home sellers do not give marketing a second thought when they decide to sell their house unless it is an fsbo. A home seller's perception of marketing is the agent's job because that is what they do! "Why should we pay … (43 comments)
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marketing: Another Way To Charge For Home Staging Services. - 02/11/07 12:51 PM
Just to set the record straight, most of you already know that preparing a home for resale is something I did as "favors" for Realtors and/or client referrals and is not something I did as my core business. I realize that most stagers have gone through a training program that approaches … (9 comments)
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marketing: Reverse Psychology and the Job Interview! - 02/04/07 04:11 PM
Why do some people get the jobs and others don't? How are you at the job interview? When you walk into a real estate office...
Are you nervous? Do you fidget? Do you stutter and stammer? Do you rock? Do you over-talk the person you are speaking to? Do you giggle … (11 comments)
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marketing: Notes from the Visionary Leadership Summit Continued. - 01/15/07 11:06 AM
Gina Dougherty from AR, her significant other, and me, sat down in the back row with our coffee in hand not knowing what to expect. The theme of the day was "The Inner Circle". The president of the Mark Victor Hansen organization introduced MVH and the show began.
Before we knew it, … (5 comments)
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marketing: Notes from the Visionary Leadership Summit - 01/14/07 11:01 AM
Mark Victor Hansen, author of One Minute Millionaire and co-author of Chicken Soup For The Soul Series, is a powerhouse of inspiration and had the room on its feet more than in their seats. He is funny, brilliant, and influential. He and his entourage of power hitters such as Roger Hamilton … (10 comments)
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marketing: Never Judge a Book by Its' Cover. - 01/09/07 10:15 PM
As hard as that is to do in this business, you just never know who is going to be the springboard to your success.
Case in point #1 - One day I was looking through some furniture catalogs in the design studio and I see these hairy legs walk by in … (3 comments)
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marketing: Home Stager's are the Merchandiser's of Previously Owned Homes! - 01/03/07 01:23 PM
Would Nordstrom's Department Stores ignore their window dressings? No, they hire window dresser's full time to draw the attention of passersby to lure them into the store. They know how important merchandising is to the retailer.
Once in the store, would Nordstrom's have stacks of inventory in boxes and rows of … (24 comments)
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marketing: The difference between an Interior Designer, Interior Decorator, and Home Stager - 12/23/06 11:13 PM
I have been asked this question a lot lately so I thought I would shed some light on the subject - briefly of course.
An interior designer is anyone who has a degree in interior design or has a minimum of 11 years in the field as an interior decorator. They are … (11 comments)
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marketing: Home Staging creates the emotions that sell a house - 12/19/06 09:30 AM
We all grow up with a dream home in our hearts. Those dreams are real to us and we spend our lives looking to fulfill them.What did you dream about when you were a child...was it a dream home with a white picket fence?
What did you want as a teenager … (13 comments)
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marketing: Is there a new direction in Home Staging? - 12/10/06 09:10 PM
I have been working very hard the last couple of years promoting the Benefits of Home Staging to real estate agents, for sale by owners, and homeowners in general via the Internet.
Thanks to television the world of redesign, updating, and makeovers for the do-it-yourselfers is big. But home staging is … (2 comments)
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marketing: Elements that go into the Point of Sale! - 12/09/06 11:48 AM
What is the Point of Sale in any situation?
It is the place where the sale is made.
For a house that is for sale it is first and foremost the star and all that went into the moment of viewing takes a back seat to the emotions that are felt at … (2 comments)
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