Pitfalls and Promises: Avoiding the Mistakes and Capitalizing on Personal Promotion - 10/22/07 05:24 PM
When our son Chris was small, we’d go to the grocery store, walk through the aisles, and hear Chris say, “I want this cereal because it will make me strong.” He was a veritable walking commercial for the products he saw—and wanted! Wouldn’t it be great if our clients were the same way? We can help them sing our praises, but we must know the marketing “rules” and do it right. Here are two important personal marketing mistakes that agents unwittingly make--and how to avoid them.
1. Getting the malady ‘sloganitis’. It may work with a four-year old (my example … (0 comments)

Upgrading: Take the ‘Business Plan’ Exam - 10/15/07 03:07 PM
It’s that time of year—that time when all ‘good’ real estate professionals create a business plan for the coming year. But, wait. What percent of agents really have business plans? What percent of managers have business plans? My audiences estimate less than 10%! If you’re like many real estate professionals, your plan consists of a page or two of goals. Maybe you’ve gotten really detailed and have broken those yearly goals into monthly goals. (I’m kidding here). Especially in a challenging market, that depth of a plan just won’t provide you the solid foundation you need to succeed next year.
Take … (1 comments)

What are the Best Practice Strategies for a Challenging Market?—Part Two - 10/09/07 08:08 PM
We all want success easily. We all want to ‘do it our way’. And, if we’re honest, in our quest for easy success, we fall into some habits that hurt us when times get challenging—like now. In fact, now is one of the most confusing times for agents ever. Why? Because the majority of them came into the business when the business was going ‘gangbusters’. They didn’t have to lead generate, they didn’t have to create follow-up systems, and they didn’t have to contact old customers to make a decent living. In short, the business “tricked” them into thinking they didn’t … (3 comments)

 
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Carla Cross, Real Estate Coach Carla Cross Seminars, Inc.

Issaquah, WA

More about me…

Issaquah, Wa.

Office Phone: (425) 392-6914

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Is relationship-building dead? Is the world of real estate sales heading in the direction of pure technology? Iin this provocative post, Carla Cross explores the danger in 'going tech'. She explains why the 'technology worker' makes less money (or loses his job), and how the real estate industry needs to act now to preserve commissions. What is the point of sales? Is it to get the deal done? Is it to form relationships? Is it to prove you are a licensed agent? All these compelling questions are answered in this blog post--which raises lots of opinions from ActiveRain bloggers!


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