It’s not every day you turn two, and Atlanta’s most popular real estate blog is celebrating with a new look. AtlantaRealEstateForum.com is Atlanta’s favorite real estate blog for new home and community news. Dedicated to Atlanta home buyers, home builders and generally anyone interested in what’s happening in Atlanta real estate, the site reports news of interest to consumers and industry insiders alike. From community grand openings to model homes and amenities to real estate news and trends, AtlantaRealEstateForum.com is packed with information to attract new visitors.
AtlantaRealEstateForum.com now offers more opportunities for participation than ever before. Builders, developers and others in the industry have the opportunity to advertise on the site that’s found most often by home buyers’ online searches. Unlike most real estate sites, AtlantaRealEstateForum.com sends links directly to participants’ Web sites, increasing their exposure and their search engine optimization (SEO).
“We are excited to offer the Atlanta Real Estate community this powerful, optimized web 2.0 solution for enhancing their SEO and spreading their news,” said Carol M. Flammer, Managing Partner of mRELEVANCE, LLC. “We created AtlantaRealEstateForum.com in 2006, and today it is Atlanta’s most successful real estate blog with the highest Alexa ratings of any real estate blog in the city. As one of Atlanta’s only daily real estate news mediums, many real estate professionals and potential homebuyers turn to the blog as their primary source for real estate and Atlanta new homes news.”
AtlantaRealEstateForum.com is the recipient of the following prestigious awards:
Gold OBIE, Greater Atlanta Home Builders Association for Best Interactive Marketing 2007;
Gold OBIE, Greater Atlanta Home Builders Association for Best Marketing Promotion 2007; Gold Phoenix Award, PRSA Georgia Chapter for Best Blog 2007; and Gold Hermes Award for Best Blog 2008
AtlantaRealEstateForum.com generates search engine traffic from more than 8,000 phrases.Its internal analytics show site traffic up 14%, with more than 35,000 visitors per month.
About mRELEVANCE: mRELEVANCE, LLC, is a public relations, Internet marketing and social media firm designed to meet client needs in a changing marketplace by building online and off line relationships that are relevant to client success. Combining the talents and resources of public relations and social media firm Flammer Relations with the power of Internet marketing services at MLC New Home Marketing, mRELEVANCE implements a combination of traditional PR services and up-to-date Web 2.0 tools (e-mail marketing, search engine optimization, social media and others) to create relevant results for clients.
With offices in Atlanta and Chicago, we can connect your company with buyers and build relevant relationships nationwide. For more information, visit www.mRELEVANCE.com or call 770-383-3360 or 847-259-7312.
“…mRELEVANCE…because all MARKETING should be RELEVANT…”
If you aren't going to be able to make it to Vegas for IBS in January 2009, now you have a chance to hear four IBS presenters in Atlanta at a seminar that presents a Sneak Peek at IBS. Four MIRMs will present the latest Internet marketing strategies for home builders, developers and others in the real estate industry on Wednesday, Nov. 5 from 9 a.m. - noon at the Greater Atlanta Home Builders Association. Register online for this class.
Presenters are:
Kelly Kenton Fink with Bowen Family Homes
Dina Gundersen with Monte Hewett Homes
Mitch Levinson with mRELEVANCE
and myself - Carol Flammer with Flammer Relations and mRELEVANCE
Topics covered include case studies, social media, blogging, SEO, tracking and analytics and much more. This seminar will show you how effective Internet marketing tactics can work together to tie it all together for a much more cohesive program.
I am looking to see if there are organizations working to help consumers negotiate with their banks and stay in their homes. Who do consumers call for assistance working with their bank, mortgage lender, etc.
Does anyone know of such professional organizations?
Heron Bay Golf and Country Club, a master-planned development in Henry County, has just selected my firm, mRELEVANCE as its Internet marketing, public relations and social media firm of record.
We are delighted to represent this Atlanta golf community comprised of many different neighborhoods, each built by a top Atlanta new home builder. The community's architectural styles include Traditional, European, Cottage and Craftsman designs, while plans range from active adult cottages on small, low maintenance lots to custom golf or lake-view homes on lots ranging from one half of an acre to over 1.5 acres. Homes are priced from the high $100’s to more than $1 million.
As Heron Bay has discovered, maximizing marketing dollars is more important than ever in today’s challenging real estate market. mRELEVANCE thoughtfully analyzes Internet traffic and traditional media messages to target relevant audiences with relevant messages for maximum results.
Named the “Community of the Year” in 2005 by the Greater Atlanta Homebuilders Association, and awarded the 2006 Grand Award for Outstanding Development by the Georgia Urban Forest Council, Heron Bay Golf & Country Club, developed by Minerva Properties, is a master-planned community that is setting new standards for development in the Atlanta marketplace.Heron Bay includes a variety of neighborhoods designed for every life stage and features a full complement of unparalleled amenities in a resort-like setting in Locust Grove, Ga., just south of Atlanta.For more information, visit www.heronbayinfo.com or call 770-957-5633.
mRELEVANCE, LLC, is a public relations, internet marketing and social media firm designed to meet client needs in a changing marketplace by building the online and off line relationships that are relevant to client success. Combining the talents and resources of public relations and social media firm Flammer Relations, Inc., with the power of Internet marketing services at MLC New Home Marketing, mRELEVANCE implements a combination of traditional PR services and up-to-date Web 2.0 tools (e-mail marketing, search engine optimization, social media and others) to create relevant results for clients.
With offices in Atlanta and Chicago, we can connect your company with buyers and build relevant relationships nationwide. For more information, visit www.mRELEVANCE.com or call 770-383-3360 or 847-259-7312.
“…mRELEVANCE…because all MARKETING should be RELEVANT…”
I am thrilled to announce that fellow MIRM Mitch Levinson and I will be speaking at the International Builder's Show in Vegas next January 2009 on Internet Marketing. I will discuss the effectiveness of social media outlets in selling homes and include tips for using social media sites as part of your Internet marketing strategy. Flammer Relations and mRELEVANCE have been involved in social media for more than two years launching effective campaigns for builders, developers, remodelers and others involved in the home building and real estate industry.
I have had the pleasure of presenting on how social media can enhance SEO to home builders in Atlanta, Raleigh, N.C., and Milwaukee, Wis. in the past.
My social media panel includes other industry experts and fellow MIRMs Dina Gundersen, Marketing Director for Monte Hewett Homes in Atlanta, and Kathie McDaniel, Director of Marketing and Advertising for Highland Homes in Lakeland, Fla.
Levinson's Internet Marketing topic will demonstrate how to effectively evaluate website tracking reports and use this knowledge for competitive advantage and increased sales. His course is sponsored by NextBuild, the technology-focused track of the International Builders’ Show curriculum. With over 18 years of direct experience selling and marketing new homes, combined with an MBA in Computer Information Systems and e-Commerce, Levinson has used this unique combination to teach similar classes in Chicago, Atlanta, Milwaukee, Wis., and Des Moines, IA. Levinson is founder of Mitch Levinson Consulting, MLC New Home Marketing and MLC FlatFee Realty, and has offices in Chicago and Atlanta. Highland Homes’ Kathie McDaniel will present with Levinson.
The International Builders’ Show isthe largest annual light construction show in the world. It will take place January 20-23, 2009 in Las Vegas. For more information and to register, visit www.buildershow.com. For more information on seminars from mRELEVANCE, visit http://www.mrelevance.com/seminars/.
From the mist of the Georgia mountains rises an enchanting new golf course community, Owen Glen. The community name, Owen Glen, is drawn from the Owenby family, who settled in the Blairsville valley where the course is located. In keeping with the Scottish roots of the game of golf, “Glen” is derived from the Scottish word for “valley.”
Owen Glen golf course designer and owner, Denis Griffiths is the only American to have designed a golf course in St. Andrews and he has designed premier golf courses all over the world. Griffiths is excited to develop Old Union at Owen Glen because the course's terrain is similar to that of Scotland’s and will display an obvious Scottish flair.
The highlight of the community will be a semi-private, 7,500 yard championship length golf course designed and owned by world-renowned golf course designer, Denis Griffiths. Griffiths is known for his careful integration of course design with the surroundings and the Old Union course weaves beautifully through the natural meadows, creeks and woods with a breathtaking view of the mountains as its backdrop. The 18-hole par 72 course includes a comprehensive practice range that will be one of the finest in north Georgia. The golf course will be semi-private with annual golf memberships available and is expected to open in summer 2009.
The gated community will offer affordable home sites perfect for move-up buyers, second home buyers and retirees looking for a dignified golf course community home. The generous one- to three-acre home sites were developed to enhance the natural beauty of the land, so homeowners will enjoy the peaceful, rolling hills and a slate of amenities for an active lifestyle.
Owen Glen's amenity package will include a clubhouse, pool and tennis. The first-class clubhouse will include a fitness center, grille, meeting room and pro shop. Garland Reynolds of Reynolds Architects is designing the clubhouse, on which construction is scheduled to begin in early 2009. Residents will enjoy trout fishing in the natural creek running through the property. Owen Glen homeowners will also enjoy access to the fitness center, pool, tennis and meeting room through their social membership.
Away from the hustle and bustle of city life, residents at Owen Glen will enjoy a serene, laidback lifestyle that can only be found in a mountain community. Union County’s relaxed mountain environment makes it the perfect place for those who embrace the great outdoors to call home. Lake Nottely, a 4,400 acre lake with more than 100 miles of shoreline, is a mile away and is the ideal setting for trout fishing, boating, swimming and picnicking. For those looking to stay on dry land, the mountains provide unlimited adventures for hikers and mountain bikers of all ages. The Appalachian Trail is accessible at several points within Union County offering endless opportunities for day hikers as well as those hiking the trail from Georgia to Maine.
Owen Glen’s sales center is open Monday through Saturday 10:00 a.m. to 5:00 p.m. and on Sunday from 1:00 p.m. to 4:00 p.m. To visit Owen Glen’s sales center take Route 515 north to Blairsville. From Blairsville take US 129 toward Murphy, N.C. and turn right at the first traffic light, which is Ivy Log Road. Owen Glen’s sales center is two miles ahead on the right.
Owen Glen, developed by Ivy Log Development, will feature one- to three-acre home sites. A mix of estate home sites, including some golf course sites, will be released in Phase One. Sales of the initial 26 home sites began in early September and incentives such as a one year golf membership will be included. Home sites at Owen Glen are priced from the $70,000s. For more information on Owen Glen, call 770-659-2942 or visit www.OwenGlen.com.
Buyers still turn to Turnberry Homes’ Williamson communities
Stags Leap and Catalina providing customized homes and swim amenities
FRANKLIN, TENN. – While homebuyers may seem hesitant in today’s market, 12 families have moved into Turnberry Homes' Stags Leap and Catalina communities during the last two months. As Tennessee’s premier builder of luxury homes, Turnberry is filling its Williamson County communities with custom designs to meet families’ needs and preferences.
“We’re among Tennessee’s busiest builders perhaps because we’re most focused on inviting homeowners to make their houses truly their own,” said Richard Bell, President of Turnberry Homes. “We work with buyers on structural changes that will make their homes live the best way for their families, and we combine plenty of interior choices with expert design assistance so homes are as beautiful as our buyers imagine them.”
Bell continued, “Despite the media’s warning that this market is forming the ‘Perfect Storm’ and not to buy, savvy families are moving into beautiful new homes in amenity-filled communities right now. The prices are great, rates are low, and we’re able to focus on building each home to meet our customers’ needs. Rather than a perfect storm, this is a harmonic convergence of events that makes now the ideal time to move up to the perfect home for your family rather than hunkering down in a house that doesn’t meet your needs.”
Located in Franklin near Page High School, Stags Leap is a swim community of 91 upscale, luxury, brand new homes. Catalina is a swim community with 149 new homes situated on wooded homesites in a convenient Nolensville Road location. Each community offers four- and five-bedroom homes, ranging from 3,300 to over 5,000 square feet. Homes have brick and stone exteriors with three-car, side-entry garages. Homebuyers choose among a variety of design features, such as two-story foyers, bonus rooms with stone fireplaces, sunrooms, luxurious master suites on the main level, kitchen islands and more. Prices start in the $400,000s in both communities.
To visit Stags Leap from Nashville, take I-65 South to Exit 65, Highway 96. Travel 1.5 miles and turn right on Arno Road. Travel five miles, and Stags Leap is on the right. For more information, visit www.TurnberryHomes.comor call Beth Ann Smith at 615-300-5116.
To visit Catalina from Nashville, take I-65 south to the Concord Road Exit (exit 71), and follow Concord Road east 4.5 miles. Turn right on Sunset Road. Travel on Sunset for two miles to Waller Road and turn left. Travel 2/3 mile to Maxwell Road and turn right. Catalina is 1.5 miles on the left. For more information, visit www.TurnberryHomes.comor call Vickie Freas at 615-400-5340.
Turnberry Homes is a premier new homebuilder, presenting finely crafted homes in the most distinctive sections of Nashville and Williamson County, Tennessee, including the Brentwood, Cool Springs, Franklin and Nolensville communities. Focused on creating a rewarding experience and a custom home for each client, Turnberry employs a professional staff of structural and interior designers to lead buyers through the process of tailoring their homes to their lifestyles. Turnberry Homes was founded in 1997 by Richard Bell, whose 30 years of experience in the Southeast include building homes for celebrities in Palm Beach, Fla. Now Turnberry Homes continues a tradition of making every homebuyer feel like a star with beautiful, livable homes from the $300,000s to over $2 million. For more information, call 615.376.7001 or visit www.TurnberryHomes.com.
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PHOTO CAPTION:
Turnberry Homes is experiencing success in a tough market with homes such as this Aberdeenplan in Stags Leap in Williamson County, Tenn.
New firm creates relevant marketing solutions out of Atlanta and Chicago offices
ATLANTA – mRELEVANCE, LLC, a joint venture of Flammer Relations, Inc. and MLC New Home Marketing, launched today at the Southern Building Show in Atlanta. This new web 2.0 centered marketing firm offers relevant solutions for building relationships in today’s changing world. By combining the talents of public relations and social media agency Flammer Relations, Inc., with Internet marketing agency MLC New Home Marketing, the resulting marketing firm is equipped to identify and implement the strategic marketing tactics that create relevant relationships for home builders and developers. Services will encompass both traditional public relations and Internet marketing to include search engine marketing, social media, email marketing, Web 2.0 tools, blogs, tracking, analytics and business intelligence.
Carol Flammer, MIRM and managing partner states, “The name mRELEVANCE stands for marketing Relevance. After all, shouldn’t all marketing be relevant? The timing for this joint venture is perfect. Market conditions have created an optimal environment for our firms to offer a focused, thoughtful, relevant solution for builders and developers. Both of our business models are based on building relationships – online and in print – and that is what is driving today’s market.”
Mitch Levinson, MIRM and managing partner continues, “mRELEVANCE will optimize relationships on behalf of our clients with synergy and direction unprecedented in a real estate focused marketing firm. The market has changed and mRELEVANCE offers a new solution for marketing real estate. mRELEVANCE focuses on the tactics that work best for each individual client and delivers reports that track accurate results. mRELEVANCE plans to build relevant relationships with its clients as a trusted results-oriented, strategic partner.”
mRELEVANCE is a continuation of the synergy and success that Flammer Relations and MLC New Home Marketing have enjoyed over the past year. The firm’s social media expertise is demonstrated by the success of Atlanta’s most read and highly optimized real estate blog, Atlanta Real Estate Forum, as well as by the recent launch of Chicagoland Real Estate Forum.Focused results for the team’s builder and developer clientele are seen at Top Builder Blogs which has built and moderated many blogs including The Art of Opportunity, 1010 Midtown Condos, Heron Bay Blog.
Levinson adds, “Content rich Internet marketing campaigns and traditional public relations campaigns that create relationships for builders and developers with their buyers are key to creating relevant relationships. Our clients have discovered that a strategic Internet marketing plan costs a fraction of a traditional advertising campaign and generates reports that tell us exactly where to spend their marketing dollars most effectively.”
In today’s market where every penny counts it is important to build relevant relationships with buyers. Where to spend your marketing dollars is not a shot in the dark. Through thoughtful analysis of your Internet traffic, mRELEVANCE will target your marketing dollars for maximum results.
With a staff of 14, mRELEVANCE has offices in Atlanta and Chicago.
mRELEVANCE, LLC, is a real estate focused marketing firm designed to meet builder and developer needs in a changing marketplace. We move beyond the previous advertising model to meet buyers through the media they experience with the primary messages that motivate them to take action. Combining the talents and resources of public relations and social media firm Flammer Relations, Inc., with the power of Internet marketing services at MLC New Home Marketing, mRELEVANCE implements a combination of traditional PR services and up-to-date Web 2.0 tools (e-mail marketing, search engine optimization, social media and others) to create results for clients. For more information on how you can connect to buyers and build relevant relationships, visit www.mRELEVANCE.com or call 770-383-3360 x20 or 847-259-7312.
Background:
Flammer Relations, Inc., founded in 1999, is a public relations and social media agency specializing in residential real estate, non profit and business-to-business, including real estate technology accounts. Flammer Relations has an exceptional track record for achieving media placements for clients that build brand and awareness. Services include strategic public relations, media relations, social media, special events coordination, community relations and copy writing.
The agency is a member of the Greater Atlanta Home Builders Association and the Urban Land Institute.Flammer Relations has received prestigious awards including OBIE awards, Communicator Awards, Hermes Awards, APEX and PRSA.For more information on Flammer Relations, visit www.FlammerPR.com.
MLC New Home Marketing is a one-of-a-kind Internet Marketing and Social Media company focused on effective solutions to the homebuilding industry.Charged with gaining competitive advantage for their clients, MLC develops and administers user-friendly websites, increases traffic to the website through internet advertising, search engine optimization and social networking sites, creates and delivers effective email marketing messages to a target market, and gathers business intelligence through the strategic analysis of the traffic and user behavior.The goal is to capitalize on efficient and relevant marketing techniques in order to maximize ROI of their marketing budget.For more information on MLC New Home Marketing, visit www.mlcNewHomeMarketing.com.
Kairos Development launched the Art of Opportunity Blog earlier this year to share news of their luxury Atlanta communities with the homebuying public. From Atlanta condo news to luxury living in Vinings Village, the Art of Opportunity shares news of The Astoria at the Aramore and Avignon at Vinings.
Minerva Properties’ Heron Bay Golf and Country Club is pleased to present “Henry the Heron,” a great blue heron caricature that will serve as the official mascot for the award-winning, master-planned community. Henry the Heron will be the voice, face and personality of Heron Bay, with a MySpace page (myspace.com/henryheron), a personal journal on the Heron Bay Web site (henry.heronbayinfo.com) and appearances on Heron Bay community signage, billboards and advertising and at community events. Henry the Heron will keep residents, new home shoppers and industry professionals abreast of community and area happenings, local events and news as well as amenity, builder and retail center news. Henry the Heron will also offer helpful tips for protecting and preserving natural resources.
About Heron Bay Golf & Country Club
Named the “Community of the Year” in 2005 by the Greater Atlanta Homebuilders Association, and awarded the 2006 Grand Award for Outstanding Development by the Georgia Urban Forest Council, Heron Bay Golf & Country Club, developed by Minerva Properties, is a master-planned community that is setting new standards for development in the Atlanta marketplace. Heron Bay includes a variety of neighborhoods designed for every life stage and features a full complement of unparalleled amenities in a resort-like setting in Locust Grove, Ga., just south of Atlanta.
To visit Heron Bay, take I-75 South to Exit 216. Turn right and proceed five miles to Heron Bay Golf & Country Club.
For more information on Heron Bay, Henry Heron or Atlanta Real Estate, please visit Atlanta Real Estate Forum.
Carol Flammer - PR & Social Media — Atlanta Real Estate
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