Carol Flammer's Blog

Do You Know the Signs of Predatory Lending?

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Wed, 25 Nov 2009 14:56:00 -0600

In an effort to educate the average American on how to avoid foreclosure, the Northeast Atlanta Metro Association of REALTORS® (NAMAR) has launched www.unnecessaryforclosures.com. The website uses infomative videos, fact sheets and clear, easy-to-understand language to explain topics such as short sales, predatory lending, mortgage options and how to communicate with lenders.

Examples can be found on a predatory lending fact sheet, which provides potential homebuyers with several signs of predatory lending, including:

• Sounds Too Easy – If a lender has guaranteed approval or doesn’t need to verify income or assets, then the lender probably doesn’t care about whether the you can afford to make payments in the future

• Excessive Fees – Lender and/or mortgage broker fees are higher then what is typical for the market. These fees are easy to disguise or downplay as they can be financed as part of the loan. It’s common for buyers to pay only one percent of the loan amount on prime loans. Predatory loans often cost five percent or more.

• Over-Valued Property – These inflated appraisals allow excessive fees to be included in the loan and result in the borrower owing more to the bank then a home is worth.

• Unethical Document Management – Ethical lenders and brokers always require the you to sign a blank document.

The thought of potentially losing you home or being conned into a predatory loan can be both stressful and scary for any homeowner. The best way to avoid these situations is to stay informed on the issues. That is why Unnecessary Foreclosures was launched, as a tool to help the average homeowner know his or her options and stay in their home. So do your research and know your options, there's no time like the present to become informed.

Northeast Atlanta Metro Association of REALTORS® Helping Homeowners Stay in Their Homes

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Wed, 21 Oct 2009 10:06:58 -0500

Millions of American families are struggling to keep their homes and not sure where to go for help. The Northeast Atlanta Metro Association of REALTORS® (NAMAR) wants to help those homeowners learn how to avoid foreclosure and keep their home, and have launched www.UnnecessaryForeclosure.com to do so.

“The prospect of losing one's home can be overwhelming and stressful for homeowners,” says Tom O’Rourke, NAMAR's chief executive officer and executive vice president. “From predatory lending to topics like forbearance and reinstatement to short sales and where to find help that one can trust, foreclosure is a confusing and complicated process. UnnecessaryForeclosure.com provides honest, practical tips and advice in plain, easy-to-understand language.”

The Web site offers a list of nonprofit organizations dedicated to helping consumers avoid foreclosure, warning signs of predatory lenders and information on mortgages that could lead to trouble for homeowners. Detailed information on short sales and the short sale process and the tax implications of foreclosure is also available. Among the most useful pieces of information on the site is a list of common solutions that can be reached with a lender, such as repayment or loan modification. The site also offers references for consumers, which includes a series of informational brochures to educate homeowners and consumers on today's mortgage options. Lastly, the site provides information on how a REALTOR® can help. REALTORS® are in the business of homeownership, and can offer invaluable guidance and options for a homeowner in need.

“If a homeowner is behind on mortgage payments for any reason, or expecting to have problems in the near future, they should be proactive and work with experts and their lenders to find a solution now to avoid losing their home,” continues O’Rourke.

NAMAR has produced a series of videocasts to help consumers understand their options and give tips on how to avoid losing one's home. These videos can also be found at www.UnnecessaryForeclosure.com.

Established in 1969, the Northeast Atlanta Metro Association of REALTORS® (NAMAR) is the primary provider of services and resources to area REALTORS®. NAMAR is the second largest REALTOR® board in the state of Georgia. They provide value to their members by offering the programs, products and services that increase productivity and profitability. Visit www.NAMAR.org to learn more.

Will Your Pets be Safe this Halloween?

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Sat, 17 Oct 2009 14:32:43 -0500

PAWS Atlanta recently gave Atlanta Real Estate Forum some some tips on keeping your pet safe during Halloween activities.

Should you keep your pet inside on Halloween?

Maybe it is best to dress your dog up and incorporate him into your halloween costume?

My dog likes chocolate. . . can't I let him have a few pieces?

I plan to have lots of candles at my party, why shouldn't my dot run around?

For all the answers to these questionsa and more, visit Atlanta Real Estate Forum and read about Pet Safety on Halloween.

Don't risk a trip to your emergency veterinary clinic on Halloween, make sure you take the proper precautions to keep your pets safe. For more pet safety tips or information, visit PAWS Atlanta.

Tour Eco-Friendly Greenhaven for FREE

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Wed, 15 Jul 2009 23:46:45 -0500

Greenhaven, Atlanta’s first Eco-Decorators’ Show House is now open for FREE tours through August 9. Gather together a group of friends or fellow agents and come tour the home. It is a great way to get ideas on how today's homeowners can "live" green.

Located in Chelsea Landing, the first eco-friendly neighborhood community in East Cobb, Greenhaven will carry the US Green Building Council’s LEED for Homes (Leadership in Energy and Environmental Design), Earthcraft House, Energy Star, Health House, and NAHB green building certifications and showcase the latest in green building techniques, sustainable design, state-of-art technology and energy efficiency.

Builder Pace Homebuilders combined the talents of 20 of Atlanta’s top decorators to transform the 7,000 square foot house into a eco-friendly model keeping within the LEED guidelines.

Pace Homebuilders plans to document the development of Greenhaven with an educational Hard Hat Tour series. This video series, located on the Greenhaven website, will highlight the different environmental components, sustainable building practices, and green technologies implemented into the design of the home. The Hard Hat Series will conclude with the Grand Opening in November 2008 when Greenhaven will be open for public tours with proceeds benefiting the Upper Chattahoochee River Keeper’s Fund.

For more information about Greenhaven, visit www.greenhavenhome.com or on Facebook at www.Facebook.com/GreenhavenShowHome

Huge Kitchen and Bath Remodeling Sale - Even the Kitchen Sink is Free

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Fri, 12 Jun 2009 22:44:19 -0500

Construction Resources, Inc. is hosting a clearance sale event on Friday, June 19 and Saturday, June 20 from 9 a.m. to 6 p.m. at their showroom located at 224 Rio Circle, Decatur, Ga. 30030. Don’t wait any longer to remodel your kitchen or bath, the Kitchen & Bath Showroom and Indoor Slab Gallery at Construction Resources is a one-stop-shop for premium countertops and specialty products for your home.

Featured products include custom countertops, bath tubs, vanity tops, shower pans, tub decks, shower doors, bath hardware and other products for your home from name brands such as Cambria, Artisan, Kohler, Caesarstone, Silestone, Corian and International Bath. The sale is open to the public and will be held rain or shine.

Bring the whole family to the Carnival on Saturday, June 20 for hot dogs, live music, pony rides, inflatables and a petting zoo. Special giveaways and incentives will be available throughout the day. The first 25 purchasing customers will receive two free Braves tickets or a free Cambria cutting board.

Some of the fantastic deals being offered include granite remnants from $19/ sq foot (Ready to Install), Whirlpool tubs from $195, vanity tops from $49 and a free kitchen sink with the purchase of a countertop 40 square feet or larger.

The new Indoor Slab Gallery and Slab Yard features more than 3,000 granite slabs with hundreds of colors, styles and sizes in inventory to choose from. Best of all, financing packages are available.

Construction Resources, Inc. is a 39-year-old company that provides residential and commercial builders/remodelers, as well as homeowners with a one-stop shop for their kitchen and bath needs. The staff at Construction Resources, Inc. has the ability to provide products from several sister companies including Atlanta Marble Mfg., Atlanta Kitchen, Inc., Atlanta Glass & Mirror, Inc. and Atlanta Garage Doors & Fireplaces, LLC. By offering a diverse selection, Construction Resources, Inc. allows customers to simplify their ordering, scheduling and vendor process by dealing with just one salesperson and company rather than multiple salespersons and companies. Constructions Resources, Inc. has four showroom locations throughout the surrounding Atlanta area including Acworth, Alpharetta, Decatur and Lake Oconee. For more information on Construction Resources, Inc., call 404-419-1259 or visit www.constructionresourcesusa.com.

Atlanta Condos Auctions Prove Successful

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Sun, 24 May 2009 11:30:07 -0500

Two Condo auctions were recently held in Atlanta and they seem to be a great way to jump start the sell out process. Atlanta Real Estate blog, Atlanta Real Estate Forum interview Accelerated Marketing Partners about the auctions at Aqua and Cosmo. Additionally, the site did a follow up story on the success of the Cosmo auction.

Are you seeing auctions in your city? We were thrilled with the turn out at both of these. Seems things are turning around in Atlanta!

Atlanta Real Estate Forum Ranked Top 75 Nationally

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Wed, 06 May 2009 08:04:19 -0500

Atlanta Real Estate Forum was just recognized by AcreScout as a Top 75 Real Estate blog nationally. It is the ONLY Atlanta blog on the list and the only blog on the list dedicated to promoting new home communities, builders and developers!

Agents, Builders and others in the industry can sign up for the daily email feed to stay up-to-date on the latest news and information http://feeds.feedburner.com/AtlantaRealEstateForum Of course, we encourage those of you in Atlanta to submit your news stories as well.

We are happy to answer your blogging questions. The mRELEVANCE team speaks nationally on blogging and has built many optimized blogs for home builders, developers and others in the industry - visit Top Builder Blogs for our portfolio. We will be speaking about Social Media at the Southern Building Show in June, EOC conference in August and the International Builders Show in 2010! :)

Bargains Galore in Atlanta Real Estate

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Sat, 02 May 2009 15:27:00 -0500

Truly there are some amazing bargains avaialable on Atlanta real estate. There are beautiful new condos in Atlanta that are available at foreclosure prices. These are new homes that have never been lived in. You can find out about bargains such as these at Atlanta Real Estate Forum!

Austin Custom Home Builder Launches a Blog

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Mon, 27 Apr 2009 13:48:32 -0500

mRELEVANCE is pleased to announce that Austin custom home builder, Sterling Custom Homes has launched a blog, www.SterlingCustomHomesBlog.com.

Mitch Levinson, MIRM, CSP, MBA, managing partner of mRELEVANCE, LLC states, “In addition to creating an optimized custom-themed blog for the builder, mRELEVANCE will be creating a comprehensive online presence for Sterling Custom Homes. This includes search engine optimization and social media optimization. Look for Sterling Custom Homes on various social networking sites including Twitter, Facebook, YouTube and Trulia.

The Sterling Custom Homes blog will serve as the focal point for the builder’s social media marketing. The blog will include information on awards, home features, communities and events, as well as other news. It will be the perfect place for potential buyers to get the latest news from this Austin custom builder.

Carol Flammer MIRM, CSP, CAPS, managing partner of mRELEVANCE, LLC comments, “Internet marketing and social media marketing are the two hottest components of home builder marketing programs this year. Savvy builders, such as Sterling Custom Homes, understand the value of utilizing a team with proven results to create their strategy and build their online presence. We look forward to working with them as we build their online reputation.”

About mRELEVANCE: mRELEVANCE, LLC, is an Internet marketing, social media and public relations firm designed to meet client needs in a changing marketplace by building online and off line relationships that are relevant to client success. Combining the talents and resources of public relations and social media firm Flammer Relations with the power of Internet marketing services at MLC New Home Marketing, mRELEVANCE implements a combination of traditional PR services and up-to-date Web 2.0 tools (e-mail marketing, search engine optimization, social media and others) to create relevant results for clients.

With offices in Atlanta and Chicago, we can connect your company with buyers and build relevant relationships nationwide. For more information, visit www.mRELEVANCE.com or call 770-383-3360 or 847-259-7312.

Bowen Family Homes Launches Blog

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Tue, 10 Mar 2009 06:13:05 -0500

Bowen Family Homes embraces social media with the launch of its blog, www.BowenFamilyHomesBlog.com. Please check it out and sign up for their RSS feed.

We ared thrilled to announce that the regional home builder recently named mRELEVANCE, LLC as its social media agency of record. We will develop a comprehensive social media presence online for the builder.

Kelly Kenton Fink, Regional Marketing and Internet Director for Bowen Family Homes states, “We chose mRELEVANCE due to their longstanding track record of successful social media marketing for home builders, developers and others in the industry. We look forward to working with them to enhance our Internet marketing efforts with the addition of an effective social media program.”

Bowen Family Homes’ blog will serve as the centerpiece for all of the builder’s social media marketing. The blog will include information on activities and events at communities, as well as other news. It will be the perfect place for potential buyers to get the latest news and incentives.

Mitch Levinson, MIRM, CSP, MBA, managing partner of mRELEVANCE, LLC comments, “According to recent research by Cone, 60% of Americans engage in Social Media, and of those 85% believe that companies should interact with them online. Savvy builders, such as Bowen Family Homes, have entered the conversation, utilizing social media to reach relevant buyers.” He continues, “Effective social media programs use RSS feeds and syndicated content, video and photos to extend the reach of messages exponentially. With these tools, it is no longer each one reach one; the conversation is greatly expanded. It is important for builders to reach buyers where they are looking – online.”

Social Media Success Shared

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Wed, 25 Feb 2009 21:58:53 -0600

How are builders, developers and manufacturers using the Internet to reach buyers? Builder Homesite's InSight InBox just published "Each one reach one - one to one million that is" discussing the newest trends and tactics in Internet marketing. Social media is how brand is built, how reputations are managed and much more.

Major corporations have entered the conversation, have you?

Bowen Family Homes offers 2.75% Interest

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Wed, 28 Jan 2009 21:05:16 -0600

Bowen Family Homes just extended their unbelievable interest rate offer of 2.75 percent*. The low interest rate was originally set to expire on Jan. 15, 2009 but the Atlanta home builder will continue to offer home buyers Federal Housing Administration (FHA) loans at the 2.75 percent interest rate on qualifying 30-day closings only.

This is an amazing opportunity to get first time buyers into an affordable Atlanta home. Just think, we all thought that interest rates were low at 6% and this builder is offering 2.75!

Bowen Family Homes’ low interest rate offer is based on a full-term 30-year standard FHA loan at a 4.75 percent interest rate and a sales price of $200,000. The first year interest rate is 2.75 percent and second year interest rate is 3.75 percent with years three through 30 at 4.75 percent. To take advantage of this limited time offer, call 1-877 MY BOWEN for details. For locations and directions to communities in metro Atlanta visit www.bowenfamilyhomes.com.

Companies can now have corporate profiles on Atlanta Real Estate Forum, Atlanta's favorite real estate news blog covering news of Atlanta new homes. For an example, see the Bowen Family Homes profile on the site. Bowen Family Homes is one of Atlanta's largest home builders, building in 20 communities.

Traffic on New Home Sites Skyrockets in January

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Tue, 27 Jan 2009 16:29:14 -0600

New Home Source reports today that their traffic has seen a HUGE jump in January. We are seeking phenomenal increases on Atlanta Real Estate Forum as well.

So what do you think? Is traffic increasing because it is a great time to buy? Are buyers visiting communities again? Maybe Spring has sprung? We are enjoying great warm weather in Atlanta this week, maybe that is part of what entices home buyers back to the model homes and sales centers. . . oh and who has resist the 2.75% interest rates that some builders are offering.

It is a great time to buy.

Bowen Family Homes example of Corporate Profile on Atlanta Real Estate Forum

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Wed, 24 Dec 2008 14:27:45 -0600

Highland Homes Launches Florida New Homes Blog

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Sat, 13 Dec 2008 21:41:47 -0600

Highland Homes, a Florida new home builder, has launched a blog. For all of their latest new homes news, visit the Highland Homes blog. This private homebuilding company is owned and operated by Bob and Joel Adams - a father and son team with more than 50 years of combined experience in the industry.

Highland Homes was recently recognized as the 5^th top builder in a 6 county region of Central Florida, by HBW magazine. Of the top 5 builders recognized, Highland Homes is the ONLY builder that is locally owned and operated.

Highland Homes builds in four counties in the Central Florida market: Pasco, Lake, Hillsborough and Polk. Polk County features over 14 communities including 8 in Lakeland and 6 East Polk County/Winter Haven areas.

Highland Homes is located at 3020 S. Florida Ave, Suite 101, Lakeland, Fl 33803. Learn more about the communities Highland Homes is building by visiting their website www.highlandhomes.org or calling the office at 863.619-7103.

Happy Birthday Atlanta Real Estate Forum

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Sun, 30 Nov 2008 21:34:56 -0600

It’s not every day you turn two, and Atlanta’s most popular real estate blog is celebrating with a new look. AtlantaRealEstateForum.com is Atlanta’s favorite real estate blog for new home and community news. Dedicated to Atlanta home buyers, home builders and generally anyone interested in what’s happening in Atlanta real estate, the site reports news of interest to consumers and industry insiders alike. From community grand openings to model homes and amenities to real estate news and trends, AtlantaRealEstateForum.com is packed with information to attract new visitors.

AtlantaRealEstateForum.com now offers more opportunities for participation than ever before. Builders, developers and others in the industry have the opportunity to advertise on the site that’s found most often by home buyers’ online searches. Unlike most real estate sites, AtlantaRealEstateForum.com sends links directly to participants’ Web sites, increasing their exposure and their search engine optimization (SEO).

“We are excited to offer the Atlanta Real Estate community this powerful, optimized web 2.0 solution for enhancing their SEO and spreading their news,” said Carol M. Flammer, Managing Partner of mRELEVANCE, LLC. “We created AtlantaRealEstateForum.com in 2006, and today it is Atlanta’s most successful real estate blog with the highest Alexa ratings of any real estate blog in the city. As one of Atlanta’s only daily real estate news mediums, many real estate professionals and potential homebuyers turn to the blog as their primary source for real estate and Atlanta new homes news.”

AtlantaRealEstateForum.com is the recipient of the following prestigious awards:

Gold OBIE, Greater Atlanta Home Builders Association for Best Interactive Marketing 2007;

Gold OBIE, Greater Atlanta Home Builders Association for Best Marketing Promotion 2007; Gold Phoenix Award, PRSA Georgia Chapter for Best Blog 2007; and Gold Hermes Award for Best Blog 2008

AtlantaRealEstateForum.com generates search engine traffic from more than 8,000 phrases. Its internal analytics show site traffic up 14%, with more than 35,000 visitors per month.

For more information on AtlantaRealEstateForum.com or to schedule an appointment, contact mRELEVANCE at 770-383-3360 x30 or news@atlantarealestateforum.com

About mRELEVANCE: mRELEVANCE, LLC, is a public relations, Internet marketing and social media firm designed to meet client needs in a changing marketplace by building online and off line relationships that are relevant to client success. Combining the talents and resources of public relations and social media firm Flammer Relations with the power of Internet marketing services at MLC New Home Marketing, mRELEVANCE implements a combination of traditional PR services and up-to-date Web 2.0 tools (e-mail marketing, search engine optimization, social media and others) to create relevant results for clients.

“…mRELEVANCE…because all MARKETING should be RELEVANT…”

Vegas Not in Your Cards for 09?

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Fri, 24 Oct 2008 21:39:53 -0500

If you aren't going to be able to make it to Vegas for IBS in January 2009, now you have a chance to hear four IBS presenters in Atlanta at a seminar that presents a Sneak Peek at IBS. Four MIRMs will present the latest Internet marketing strategies for home builders, developers and others in the real estate industry on Wednesday, Nov. 5 from 9 a.m. - noon at the Greater Atlanta Home Builders Association. Register online for this class.

Presenters are:

Kelly Kenton Fink with Bowen Family Homes

Dina Gundersen with Monte Hewett Homes

Mitch Levinson with mRELEVANCE

and myself - Carol Flammer with Flammer Relations and mRELEVANCE

Topics covered include case studies, social media, blogging, SEO, tracking and analytics and much more. This seminar will show you how effective Internet marketing tactics can work together to tie it all together for a much more cohesive program.

Foreclosure Help for Homeowners?

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Fri, 10 Oct 2008 09:59:34 -0500

I am looking to see if there are organizations working to help consumers negotiate with their banks and stay in their homes. Who do consumers call for assistance working with their bank, mortgage lender, etc.

Does anyone know of such professional organizations?

mRELEVANCE Named Marketing Firm for Heron Bay Golf & Country Club

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Sun, 05 Oct 2008 21:09:15 -0500

Heron Bay Golf and Country Club, a master-planned development in Henry County, has just selected my firm, mRELEVANCE as its Internet marketing, public relations and social media firm of record.

We are delighted to represent this Atlanta golf community comprised of many different neighborhoods, each built by a top Atlanta new home builder. The community's architectural styles include Traditional, European, Cottage and Craftsman designs, while plans range from active adult cottages on small, low maintenance lots to custom golf or lake-view homes on lots ranging from one half of an acre to over 1.5 acres. Homes are priced from the high $100’s to more than $1 million.

As Heron Bay has discovered, maximizing marketing dollars is more important than ever in today’s challenging real estate market. mRELEVANCE thoughtfully analyzes Internet traffic and traditional media messages to target relevant audiences with relevant messages for maximum results.

Named the “Community of the Year” in 2005 by the Greater Atlanta Homebuilders Association, and awarded the 2006 Grand Award for Outstanding Development by the Georgia Urban Forest Council, Heron Bay Golf & Country Club, developed by Minerva Properties, is a master-planned community that is setting new standards for development in the Atlanta marketplace. Heron Bay includes a variety of neighborhoods designed for every life stage and features a full complement of unparalleled amenities in a resort-like setting in Locust Grove, Ga., just south of Atlanta. For more information, visit www.heronbayinfo.com or call 770-957-5633.

mRELEVANCE, LLC, is a public relations, internet marketing and social media firm designed to meet client needs in a changing marketplace by building the online and off line relationships that are relevant to client success. Combining the talents and resources of public relations and social media firm Flammer Relations, Inc., with the power of Internet marketing services at MLC New Home Marketing, mRELEVANCE implements a combination of traditional PR services and up-to-date Web 2.0 tools (e-mail marketing, search engine optimization, social media and others) to create relevant results for clients.

“…mRELEVANCE…because all MARKETING should be RELEVANT…”

# # #

IBS - Here We Come!

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Sat, 04 Oct 2008 21:19:03 -0500

I am thrilled to announce that fellow MIRM Mitch Levinson and I will be speaking at the International Builder's Show in Vegas next January 2009 on Internet Marketing. I will discuss the effectiveness of social media outlets in selling homes and include tips for using social media sites as part of your Internet marketing strategy. Flammer Relations and mRELEVANCE have been involved in social media for more than two years launching effective campaigns for builders, developers, remodelers and others involved in the home building and real estate industry.

I have had the pleasure of presenting on how social media can enhance SEO to home builders in Atlanta, Raleigh, N.C., and Milwaukee, Wis. in the past.

My social media panel includes other industry experts and fellow MIRMs Dina Gundersen, Marketing Director for Monte Hewett Homes in Atlanta, and Kathie McDaniel, Director of Marketing and Advertising for Highland Homes in Lakeland, Fla.

Levinson's Internet Marketing topic will demonstrate how to effectively evaluate website tracking reports and use this knowledge for competitive advantage and increased sales. His course is sponsored by NextBuild, the technology-focused track of the International Builders’ Show curriculum. With over 18 years of direct experience selling and marketing new homes, combined with an MBA in Computer Information Systems and e-Commerce, Levinson has used this unique combination to teach similar classes in Chicago, Atlanta, Milwaukee, Wis., and Des Moines, IA. Levinson is founder of Mitch Levinson Consulting, MLC New Home Marketing and MLC FlatFee Realty, and has offices in Chicago and Atlanta. Highland Homes’ Kathie McDaniel will present with Levinson.

The International Builders’ Show is the largest annual light construction show in the world. It will take place January 20-23, 2009 in Las Vegas. For more information and to register, visit www.buildershow.com. For more information on seminars from mRELEVANCE, visit http://www.mrelevance.com/seminars/.

Blairsville Golf Course Community: Golf, Mountain & Lake Living

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Sat, 20 Sep 2008 23:30:41 -0500

From the mist of the Georgia mountains rises an enchanting new golf course community, Owen Glen. The community name, Owen Glen, is drawn from the Owenby family, who settled in the Blairsville valley where the course is located. In keeping with the Scottish roots of the game of golf, “Glen” is derived from the Scottish word for “valley.”

Owen Glen golf course designer and owner, Denis Griffiths is the only American to have designed a golf course in St. Andrews and he has designed premier golf courses all over the world. Griffiths is excited to develop Old Union at Owen Glen because the course's terrain is similar to that of Scotland’s and will display an obvious Scottish flair.

The highlight of the community will be a semi-private, 7,500 yard championship length golf course designed and owned by world-renowned golf course designer, Denis Griffiths. Griffiths is known for his careful integration of course design with the surroundings and the Old Union course weaves beautifully through the natural meadows, creeks and woods with a breathtaking view of the mountains as its backdrop. The 18-hole par 72 course includes a comprehensive practice range that will be one of the finest in north Georgia. The golf course will be semi-private with annual golf memberships available and is expected to open in summer 2009.

The gated community will offer affordable home sites perfect for move-up buyers, second home buyers and retirees looking for a dignified golf course community home. The generous one- to three-acre home sites were developed to enhance the natural beauty of the land, so homeowners will enjoy the peaceful, rolling hills and a slate of amenities for an active lifestyle.

Owen Glen's amenity package will include a clubhouse, pool and tennis. The first-class clubhouse will include a fitness center, grille, meeting room and pro shop. Garland Reynolds of Reynolds Architects is designing the clubhouse, on which construction is scheduled to begin in early 2009. Residents will enjoy trout fishing in the natural creek running through the property. Owen Glen homeowners will also enjoy access to the fitness center, pool, tennis and meeting room through their social membership.

Away from the hustle and bustle of city life, residents at Owen Glen will enjoy a serene, laidback lifestyle that can only be found in a mountain community. Union County’s relaxed mountain environment makes it the perfect place for those who embrace the great outdoors to call home. Lake Nottely, a 4,400 acre lake with more than 100 miles of shoreline, is a mile away and is the ideal setting for trout fishing, boating, swimming and picnicking. For those looking to stay on dry land, the mountains provide unlimited adventures for hikers and mountain bikers of all ages. The Appalachian Trail is accessible at several points within Union County offering endless opportunities for day hikers as well as those hiking the trail from Georgia to Maine.

Owen Glen’s sales center is open Monday through Saturday 10:00 a.m. to 5:00 p.m. and on Sunday from 1:00 p.m. to 4:00 p.m. To visit Owen Glen’s sales center take Route 515 north to Blairsville. From Blairsville take US 129 toward Murphy, N.C. and turn right at the first traffic light, which is Ivy Log Road. Owen Glen’s sales center is two miles ahead on the right.

Owen Glen, developed by Ivy Log Development, will feature one- to three-acre home sites. A mix of estate home sites, including some golf course sites, will be released in Phase One. Sales of the initial 26 home sites began in early September and incentives such as a one year golf membership will be included. Home sites at Owen Glen are priced from the $70,000s. For more information on Owen Glen, call 770-659-2942 or visit www.OwenGlen.com.

The Real Truth about Turnberry Homes' Williamson Communities

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Fri, 25 Jul 2008 16:18:53 -0500

Success among the ruins:

Buyers still turn to Turnberry Homes’ Williamson communities

Stags Leap and Catalina providing customized homes and swim amenities

FRANKLIN, TENN. – While homebuyers may seem hesitant in today’s market, 12 families have moved into Turnberry Homes' Stags Leap and Catalina communities during the last two months. As Tennessee’s premier builder of luxury homes, Turnberry is filling its Williamson County communities with custom designs to meet families’ needs and preferences.

“We’re among Tennessee’s busiest builders perhaps because we’re most focused on inviting homeowners to make their houses truly their own,” said Richard Bell, President of Turnberry Homes. “We work with buyers on structural changes that will make their homes live the best way for their families, and we combine plenty of interior choices with expert design assistance so homes are as beautiful as our buyers imagine them.”

Bell continued, “Despite the media’s warning that this market is forming the ‘Perfect Storm’ and not to buy, savvy families are moving into beautiful new homes in amenity-filled communities right now. The prices are great, rates are low, and we’re able to focus on building each home to meet our customers’ needs. Rather than a perfect storm, this is a harmonic convergence of events that makes now the ideal time to move up to the perfect home for your family rather than hunkering down in a house that doesn’t meet your needs.”

Located in Franklin near Page High School, Stags Leap is a swim community of 91 upscale, luxury, brand new homes. Catalina is a swim community with 149 new homes situated on wooded homesites in a convenient Nolensville Road location. Each community offers four- and five-bedroom homes, ranging from 3,300 to over 5,000 square feet. Homes have brick and stone exteriors with three-car, side-entry garages. Homebuyers choose among a variety of design features, such as two-story foyers, bonus rooms with stone fireplaces, sunrooms, luxurious master suites on the main level, kitchen islands and more. Prices start in the $400,000s in both communities.

To visit Stags Leap from Nashville, take I-65 South to Exit 65, Highway 96. Travel 1.5 miles and turn right on Arno Road. Travel five miles, and Stags Leap is on the right. For more information, visit www.TurnberryHomes.com or call Beth Ann Smith at 615-300-5116.

To visit Catalina from Nashville, take I-65 south to the Concord Road Exit (exit 71), and follow Concord Road east 4.5 miles. Turn right on Sunset Road. Travel on Sunset for two miles to Waller Road and turn left. Travel 2/3 mile to Maxwell Road and turn right. Catalina is 1.5 miles on the left. For more information, visit www.TurnberryHomes.com or call Vickie Freas at 615-400-5340.

Turnberry Homes is a premier new homebuilder, presenting finely crafted homes in the most distinctive sections of Nashville and Williamson County, Tennessee, including the Brentwood, Cool Springs, Franklin and Nolensville communities. Focused on creating a rewarding experience and a custom home for each client, Turnberry employs a professional staff of structural and interior designers to lead buyers through the process of tailoring their homes to their lifestyles. Turnberry Homes was founded in 1997 by Richard Bell, whose 30 years of experience in the Southeast include building homes for celebrities in Palm Beach, Fla. Now Turnberry Homes continues a tradition of making every homebuyer feel like a star with beautiful, livable homes from the $300,000s to over $2 million. For more information, call 615.376.7001 or visit www.TurnberryHomes.com.

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PHOTO CAPTION:

Turnberry Homes is experiencing success in a tough market with homes such as this Aberdeen plan in Stags Leap in Williamson County, Tenn.

mRELEVANCE, LLC, combines PR and Web 2.0 to break the real estate marketing mold

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Tue, 10 Jun 2008 22:20:17 -0500

New firm creates relevant marketing solutions out of Atlanta and Chicago offices

ATLANTA – mRELEVANCE, LLC, a joint venture of Flammer Relations, Inc. and MLC New Home Marketing, launched today at the Southern Building Show in Atlanta. This new web 2.0 centered marketing firm offers relevant solutions for building relationships in today’s changing world. By combining the talents of public relations and social media agency Flammer Relations, Inc., with Internet marketing agency MLC New Home Marketing, the resulting marketing firm is equipped to identify and implement the strategic marketing tactics that create relevant relationships for home builders and developers. Services will encompass both traditional public relations and Internet marketing to include search engine marketing, social media, email marketing, Web 2.0 tools, blogs, tracking, analytics and business intelligence.

Carol Flammer, MIRM and managing partner states, “The name mRELEVANCE stands for marketing Relevance. After all, shouldn’t all marketing be relevant? The timing for this joint venture is perfect. Market conditions have created an optimal environment for our firms to offer a focused, thoughtful, relevant solution for builders and developers. Both of our business models are based on building relationships – online and in print – and that is what is driving today’s market.”

Mitch Levinson, MIRM and managing partner continues, “mRELEVANCE will optimize relationships on behalf of our clients with synergy and direction unprecedented in a real estate focused marketing firm. The market has changed and mRELEVANCE offers a new solution for marketing real estate. mRELEVANCE focuses on the tactics that work best for each individual client and delivers reports that track accurate results. mRELEVANCE plans to build relevant relationships with its clients as a trusted results-oriented, strategic partner.”

mRELEVANCE is a continuation of the synergy and success that Flammer Relations and MLC New Home Marketing have enjoyed over the past year. The firm’s social media expertise is demonstrated by the success of Atlanta’s most read and highly optimized real estate blog, Atlanta Real Estate Forum, as well as by the recent launch of Chicagoland Real Estate Forum. Focused results for the team’s builder and developer clientele are seen at Top Builder Blogs which has built and moderated many blogs including The Art of Opportunity, 1010 Midtown Condos, Heron Bay Blog.

Levinson adds, “Content rich Internet marketing campaigns and traditional public relations campaigns that create relationships for builders and developers with their buyers are key to creating relevant relationships. Our clients have discovered that a strategic Internet marketing plan costs a fraction of a traditional advertising campaign and generates reports that tell us exactly where to spend their marketing dollars most effectively.”

In today’s market where every penny counts it is important to build relevant relationships with buyers. Where to spend your marketing dollars is not a shot in the dark. Through thoughtful analysis of your Internet traffic, mRELEVANCE will target your marketing dollars for maximum results.

With a staff of 14, mRELEVANCE has offices in Atlanta and Chicago.

mRELEVANCE, LLC, is a real estate focused marketing firm designed to meet builder and developer needs in a changing marketplace. We move beyond the previous advertising model to meet buyers through the media they experience with the primary messages that motivate them to take action. Combining the talents and resources of public relations and social media firm Flammer Relations, Inc., with the power of Internet marketing services at MLC New Home Marketing, mRELEVANCE implements a combination of traditional PR services and up-to-date Web 2.0 tools (e-mail marketing, search engine optimization, social media and others) to create results for clients. For more information on how you can connect to buyers and build relevant relationships, visit www.mRELEVANCE.com or call 770-383-3360 x20 or 847-259-7312.

Background:

Flammer Relations, Inc., founded in 1999, is a public relations and social media agency specializing in residential real estate, non profit and business-to-business, including real estate technology accounts. Flammer Relations has an exceptional track record for achieving media placements for clients that build brand and awareness. Services include strategic public relations, media relations, social media, special events coordination, community relations and copy writing.

The agency is a member of the Greater Atlanta Home Builders Association and the Urban Land Institute. Flammer Relations has received prestigious awards including OBIE awards, Communicator Awards, Hermes Awards, APEX and PRSA. For more information on Flammer Relations, visit www.FlammerPR.com.

MLC New Home Marketing is a one-of-a-kind Internet Marketing and Social Media company focused on effective solutions to the homebuilding industry. Charged with gaining competitive advantage for their clients, MLC develops and administers user-friendly websites, increases traffic to the website through internet advertising, search engine optimization and social networking sites, creates and delivers effective email marketing messages to a target market, and gathers business intelligence through the strategic analysis of the traffic and user behavior. The goal is to capitalize on efficient and relevant marketing techniques in order to maximize ROI of their marketing budget. For more information on MLC New Home Marketing, visit www.mlcNewHomeMarketing.com.

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The Art of Opportunity Blog

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Thu, 05 Jun 2008 23:14:20 -0500

Kairos Development launched the Art of Opportunity Blog earlier this year to share news of their luxury Atlanta communities with the homebuying public. From Atlanta condo news to luxury living in Vinings Village, the Art of Opportunity shares news of The Astoria at the Aramore and Avignon at Vinings.

Atlanta Golf Community Launches Henry Heron My Space Page

Carol Flammer - PR & Social Media (Flammer Relations, Inc.) — Sun, 20 Apr 2008 19:58:29 -0500

Minerva Properties’ Heron Bay Golf and Country Club is pleased to present “Henry the Heron,” a great blue heron caricature that will serve as the official mascot for the award-winning, master-planned community. Henry the Heron will be the voice, face and personality of Heron Bay, with a MySpace page (myspace.com/henryheron), a personal journal on the Heron Bay Web site (henry.heronbayinfo.com) and appearances on Heron Bay community signage, billboards and advertising and at community events. Henry the Heron will keep residents, new home shoppers and industry professionals abreast of community and area happenings, local events and news as well as amenity, builder and retail center news. Henry the Heron will also offer helpful tips for protecting and preserving natural resources.

About Heron Bay Golf & Country Club

To visit Heron Bay, take I-75 South to Exit 216. Turn right and proceed five miles to Heron Bay Golf & Country Club.

For more information on Heron Bay, Henry Heron or Atlanta Real Estate, please visit Atlanta Real Estate Forum.