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Pinterest for Your Real Estate Brand - 02/28/12 11:17 AM
If you haven’t heard all the hubbub, Pinterest is the new big thing in social media. This new platform is not only a way to stay social, but also a way to share your interests with an entire community with thousands of participants. From food to sports to interior design and real estate, Pinterest allows you to showcase your work and the work of others with just a short caption and a click of a button. Still confused? Don’t worry, it took me about three weeks to understand what it’s all about (that was after the two weeks I waited for … (5 comments)

3 Tips for Powerful Email Marketing! - 02/23/12 01:48 PM

Is email marketing a part of your strategy for this year?  You’ve probably realized that getting into your clients, past clients and future clients inboxes is a great way to remain connected to them.  But is it effective?  
 
Recently, Boomerang for Gmail analyzed over 5 million messages in their database to gather the most up to date stats on when to send emails, key words to use, key words you don’t want to use and how much time is spent on email everyday.  Whether you send out a regular real estate newsletter, have a customized drip email campaign or … (10 comments)

Your RealBuzz Update: What Your Color Scheme Says About Your Website - 02/23/12 11:18 AM
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See Social Media Success in Five Steps - 02/22/12 02:52 PM
When you think about it, the concept of “social media” has been around for a long time. The idea is to share information with your network that invites interaction and engagement, right? Well, while the current social media marketing strategy involves a computer screen and websites such as Facebook, Twitter, LinkedIn and Google+, that concept has really been used since businesses have started forming. The way to market and see success in your business is by finding a way to engage and interact with the public while showcasing your particular brand as the best in your field. In the past, that … (7 comments)

What Your Color Scheme Says About Your Website - 02/21/12 12:01 PM
Have you ever logged onto a website and been bombarded with color that was too much for your eyes to bare? Whether your site has the best content or the worst, the overall color scheme is critical in attracting visitors and keeping them coming back.  Colors play a tremendous role in creating that ultimate first impression when introducing a website or a product, and have an enormous effect on how the consumer connects with it. When choosing a color scheme for your real estate website, you want to make sure that it not only reflects your business in terms of logo … (8 comments)

The End of QR Codes? - 02/16/12 04:41 PM

Google always seems to be coming up with some innovative way to stay in the loop and even on the cutting edgeof technology.  Last year, Google Circles became a social buzz and this year they’re creating a rival to QR codes.  
 
Recently, I came across an article in which the author was convinced that Google’s latest Mobile Visual Search (MVS), Google Goggles, will quickly surpass the growing QR code trend.  But, I’m not so sure.
 
If you haven’t been introduced to MVS yet, it’s basically an application that allows you to take a picture on your smartphone … (5 comments)

4 Step Guide to Staying Productive During an Open House - 02/14/12 04:29 PM
Hosting an open house can be a fun and exciting experience. On the other hand, unfavorable weather, a popular holiday weekend or even coincidence can result in few to no visitors. If you’re hosting an open house that turns out to be lonely, make use of that time to your advantage. There are plenty of things you could be working on, and many of them may the things you have difficulty finding time for in the first place. (Does social media, blogging or lead management ring a bell?) As your real estate virtual assistants, we’re here to tell you how to … (5 comments)

Your RealBuzz Update: 5 Easy Ways to Connect with Your Clients - 02/10/12 02:50 PM
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Coffee Shop Talk - A New Look at Blogging for SEO - 02/09/12 05:29 PM

I was in a coffee shop the other day and overheard a small business meeting taking place.  Now, I am not in the habit of eavesdropping, but when I heard the term SEO, my ears perked up.  As a blogger, I know that one of my main responsibilities is to use key words throughout our clients blogs in order to organically boost their SEO.  It’s a tried and true tool that works.  (If you haven’t tried it, you need to!)
 
In the conversation, two of the people were part of the small business and the other person was their … (3 comments)

A Few Quick Tips for Taking Your YouTube Account to the Next Level! - 02/08/12 05:22 PM
If you’ve been searching the internet for marketing tips lately, then you most likely know that this year, video is poised to become imperative to your online marketing efforts. As real estate virtual assistants, we make it our top priority to stay on top of the latest marketing trends and recommend the best ones to our clients. Video is going to be such an important part of marketing in 2012 because it is more personal. A potential client could get a sense of who you are, your personality and your level of professionalism, all based on a short video that you … (4 comments)

5 Easy Ways to Connect with Your Clients! - 02/02/12 03:29 PM

We all have a sense that clients come first in business, but when things get busy it can be easy to forget.  If we stepback, we may find that we’re no longer really connecting to our clients but have a singular focus on the bottom line.
 
Since buyers and sellers are what make your real estate business a success; building those relationships is essential.  Not only will they most likely use your services again down the road, but their referrals can be invaluable in helping your business grow. 

So, how can you make sure you’re creating those … (10 comments)

Do Your Online Marketing Efforts Inspire Trust in Your Brand? - 02/01/12 04:59 PM
Trust is imperative to the success of any business, and real estate is no exception. After all, people hire you to help them buy or sell their homes because they trust that you have the experience, knowledge, work ethic and integrity to do so. If you lose trust in your brand, then you lose business, and if you lose business, then let’s just say it: you’re out of business.
Part of our job as your real estate virtual assistants is to help you implement more marketing efforts that will help you build your business. The main reason that we are successful … (0 comments)