handling discount requests for real estate services: How to Handle the Commission Discount Request
- 04/18/17 11:15 PM
Real estate agents have myriad responsibilities that consumers do not always think about, nor appreciate. In markets where listings are lean and sellers have the upper hand, it’s not unusual to get pushback when it comes to commission. Articulating your unique value proposition online helps get you into the client’s home. But when your client is sitting in front of you, seeking a discounted commission in return for their signature on the listing contract, what can you do? If your online presence is strong, odds are your prospect has already vetted you, and wants you to handle the home sale. They … (3 comments)
handling discount requests for real estate services: How Real Estate Agents Should Handle Commission Discount Requests
- 04/17/16 06:31 PM
Coupons, discounts, and loyalty programs are ubiquitous in today’s marketing. Consumers are accustomed to “getting a deal” and there’s pressure on agents to discount their commissions. The rise of hybrid brokerages compounds the issue. Real estate agents aren’t the only ones feeling discount pressure; public speakers, entertainers, contractors, and other professionals deal with discount requests. We recently found an article in Entrepreneur magazine that offers a clever way to handle them. We’re sharing it here, along with some suggestions of our own! According to author, speaker and CEO Jurgen Appelo, the best response to a discount request is to ask a … (1 comments)
Real estate agents have myriad responsibilities that consumers do not always think about, nor appreciate. In markets where listings are lean and sellers have the upper hand, it’s not unusual to get pushback when it comes to commission. 
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