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online marketing: Balancing Your Dynamic Online & Offline Presence - 03/15/12 01:17 PM

You’ve done it!  You’ve created a cutting edge online presence, are keeping up with your online social media, and you’re getting great feedback.  And, whether you’ve achieved this success on your own or by using a Real Estate Virtual Assistant to handle your online activity; getting to this point is something to be celebrated.  So, congratulations!
 
In this online society, it truly is important to be on top of your website, real estate blog, Facebook, Twitter and now even Pinterest.  Yet, because the tendency is to be completely interactive online, it can be easy to lose site of how you’re … (3 comments)

online marketing: 5 Key Reasons to Take On Video Marketing in 2012! - 01/19/12 04:22 PM
We’re all aware that videos are the next big thing in online marketing, but you may be asking yourself... “Is it really worth it?”  Sure, it’s eye-catching and a huge trend, but you’re probably wondering whether to jump on the bandwagon or wait and see if it ends up taking a back seat to the tried and true marketing strategies.  
Hey, we get it!  You want to invest your time, energy and marketing funds into something that’s going to last, and that’s smart!  So, as your trusted Real Estate Virtual Assistants, we wanted to share our professional opinion on the … (2 comments)

online marketing: 6 Tips for Effective Video Marketing for 2012! - 11/10/11 02:50 PM

With the holidays right around the corner, many of you may already be thinking about what the next year will bring.  Taking the time during the slower holiday season to really map out your business strategy for 2012 is essential for starting the new year out on the right foot!    
You may even be considering some new avenues of marketing that will help boost your business’s appeal and draw in more clients.  A great medium that is quickly gaining momentum is video marketing, and if you haven’t yet jumped into the video scene, this coming year would be … (7 comments)

online marketing: 5 Compelling Reasons You Can't Forget Your Website! - 11/03/11 02:33 PM

While we enjoy bringing you all of the latest and greatest tips and tools for social media, we also are firm believers in the tried and true basics of online marketing!  Facebook, Twitter, LinkedIn, a custom blog and other social media sites are all extremely valuable for marketing as they allow you to connect and interact directly with your clients and leads.  However, they should never take the place of a customized, content rich website!
 
With the lean towards social media, it could be that your website has fallen to the wayside and has gotten a little outdated.  Hey, it … (4 comments)

online marketing: Are You News-Worthy on Google? - 09/21/11 05:22 PM
Given how important technology has become in marketing your real estate business, many of today’s real estate agents have one thing in common: they want to be number one on Google. More and more people are using the internet to start their home search or sale, so it’s become imperative to be easily found on Google. One common practice is to set up a “Google Alert” when you search for your area, business name, or company. These alerts show you exactly what comes up on the search engines when someone types in that information. They’re great tools to use when monitoring … (5 comments)

online marketing: Build an Effective Online Community - 07/14/11 04:25 PM
Okay, so you’ve built up your Facebook page and Twitter account, you’ve been maintaining all of your pages daily, and you’ve even built up a decent number of fans. Many agents get to this point and they ask themselves what to do next. The answer is this: engage.This might sound simple enough, but you’d be surprised how many real estate agents hit a wall once they get the fans. They’re trying to build relationships with they’re online community and get the lead generation from social media, but they struggle with getting people to be responsive to them. This gets frustrating, and … (2 comments)

online marketing: The Top 7 Marketing Trends for 2011! - 03/08/11 06:12 PM

I think we all sensed it.  It seemed that the beginning of 2011 established the fact that real estate marketing had officially changed.  The last few years have been a whirlwind of crash courses in social media, blogging, videos and other creative online tools.  Many agents remained on the fence as to whether or not jump on board to this seemingly passing phase, while we, as Real Estate Virtual Assistants, quickly came up with processes for the most effective way to market for our agents using these mediums. During the slower holiday season, many agents took the time to evaluate … (51 comments)

online marketing: Your Bi-Weekly Bright Idea Update from RealSupport! - 02/24/11 02:43 PM
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online marketing: Get an Online Makeover from your Real Estate Fairy Godmother - 02/17/11 04:39 PM
Everybody loves a good New Years makeover; even if we don’t get around to it until February.   After we lose the pounds, there is, of course, a trip to the mall to re-vamp the closet and possibly even a trip to the salon to update the old hairdo. Then, just like every makeover show we've ever seen or ugly duckling movie we've ever watched, there is that iconic moment where the "After" results are revealed and everybody stops and stares with new admiration at a person who was there all along, but didn’t get a second glance until now. As we … (3 comments)

online marketing: Hassle Me! I'm Local! - 02/01/11 06:53 PM
“Don’t hassle me, I’m local.”  This saying that appeared on Bob Wiley’s shirt in the classic movie “What About Bob?” makes me laugh every time I watch this comedy.  And, while this shirt was a vain attempt to fit in with the locals, something tells me you’re trying to do the same!  The only difference is you wouldn’t actually mind being “hassled”, at least from a business perspective.  You’ve heard time and time again about SEO and how important it is to the success of your business.  But what about localized SEO?  It makes sense to be able to hone in … (2 comments)

online marketing: A Call to Lights, Camera and ACTION in 2011! - 12/28/10 05:38 PM
If you’re looking for something new and fresh to change up your website or blog for the new year, delving into videos may be just the thing!  Now, before you begin to think that, while you are pretty technologically savvy, there is no way that you could make videos to put on your sites... read further.  Videos open up a whole new realm of marketing, but maybe being in front of a camera, knowing exactly what to say, creating a well made video and posting it on your sites just seems a bit too overwhelming.  We understand!Not all of us enjoy … (3 comments)

online marketing: Turn Online Contacts into Clients in 2011! - 12/21/10 06:06 PM
We’re gearing up for 2011 and are sure you’re doing the same!  What are some of your goals for the coming year?  The slower winter months are a great time to strategize and build your marketing plan and begin implementing it as soon as possible. You’ve probably embarked on boosting your online presence over the past year and may have mixed emotions on how it’s going.  From social media and blogging to a great custom website; you’ve put in the time, energy and money but may not be seeing the results you anticipated.  One of the trickiest things we run into … (0 comments)

online marketing: The Top 7 FREE Google Tools for Real Estate Agent - 08/11/10 04:33 PM
 
If you hadn’t noticed, we’re big Google fans and we can’t help ourselves!  There are just too many great things that Google has to offer, and yep, they all happen to be FREE!  As Real Estate Virtual Assistants we’re constantly on the lookout for the next big thing in technology and we love to share tips that can make our clients’ lives easier, after all, we believe in the motto “Work Smarter, Not Harder”!  If you think Google is just a search engine, we’re here to give you our top seven FREE Google tools for real estate agents that are … (7 comments)

online marketing: How to Obtain a Successful Online Presence – So You Setup a Website, Now What? - 04/08/10 11:48 AM
One of Michael Russer’s recent blog posts, Refining Your Website for Greater Profits, addressed a very pressing question that we are often asked by our clients. That question is "How do I make my website work?" Some of our clients are completely clueless and others have a general idea, but most just don't have the time, energy or talent to implement the necessary  changes and additions for themselves. We have many answers to these questions and they all center around one common theme/goal: Creating a Successful Online Presence. Challenge #1: You don't know how/don't have the time:Unless you are completely skilled … (1 comments)

online marketing: The New Norm - 04/08/10 09:41 AM
“This is the worst market I have ever seen.”“Business is so slow right now.” “I’m putting marketing on hold until things go back to the way they used to be.”If you really step back and think about these statements, not only are they negative, but after years of the market being where it is, they don’t really apply anymore. There comes a point when we have been in one position long enough, that we must accept the current market as our reality.  This market is the new normal. With that said, dump all of your negative thoughts and stop reminiscing about … (2 comments)

online marketing: 5 Steps to a Perfect Drip Campaign - 03/23/10 09:06 AM
Pop Quiz. Have you ever run a drip email campaign for an entire year without one person hitting reply? If you answered yes, then you have been running a canned campaign.
We have all been on the other end of a drip campaign that we unsubscribe to as soon as possible. You know the type – cheesy, canned and so obviously not personally directed to you, the consumer. As a realtor, why would you ever want to be the source of that email for your potential clients? Here, we have the solution to all of your canned campaign problems – 5 … (8 comments)

online marketing: Point2 Agent has expanded their - already impressive - list of syndication partners - 07/17/09 05:28 PM
Point2 Agent recently announced their new syndication partnership with The Real Estate Book- a top online and print book for listing circulation.  Not sure what all this means?  Let’s break it down...Syndication is one of the fastest growing mediums for online advertising.  Basically, a listing put on a single site can, within seconds, show up on thirty plus different sites - a complete blast of your property throughout the virtual universe - with the click of a button!

As you can see from the Point2 Exposure Engine below, they were already offering a great deal of syndication:

Point2 happens … (5 comments)

online marketing: FrontDoor.com - A New Site by HGTV - 03/18/09 03:31 PM
Ok, so I am an avid HGTV watcher. I watch it every weekend, and have for the past 3 years or so. I watched before I bought my first home, during the purchase of my first home, and still watch now, two years into owning my home. I only tell you that so you get an idea of the range of demographics they have watching the channel.All that said, I have noticed they are heavily promoting their new website, www.FrontDoor.com. They are still in beta (in the web world, that means testing). The site is live, but only brokers with over … (5 comments)

online marketing: Four Must-Dos to Get the Most Out of Your Trulia Account - 02/17/09 05:25 PM

If you don't think you are using Trulia, you are probably wrong. I say this because so many sites, companies, etc. feed listings there. Don't believe me? Go to Trulia and search for a listing of yours - I almost guarantee you it's there. That said, you need to be taking advantage of this online marketing and make the most out of your Trulia account.
The first step is signing up for a free account if you do not already have one, after that, it's simple! Follow the basic recommendations below to most effectively use this site:
1. Market your … (4 comments)