real estate marketing: Your RealBuzz Update: How to Not Fail Successfully! - 05/17/12 01:58 PM
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real estate marketing: 4 Social Media Tips You Don't Want to Miss! - 05/10/12 10:53 AM
As Real Estate Virtual Assistants, we often give tips on engaging with social media as we feel it’s an important part of any growing business! We’re all aware that Facebook and Twitter are no longer a passing phase as we may have once thought; but are here for the long haul. In wanting to put everything you’ve got into growing your real estate business, you’ve no doubt plugged in to both of these mediums. Which is great! Engaging past, current and potential clients through social media is essential to staying in the game. But it can become
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real estate marketing: How to Fail Successfully! - 04/26/12 12:41 PM
It happens to all of us. At one point or another we will all fail. The question is, will you fail successfully? It seems counterintuitive to succeed at failing, but since we all have been and will be there in the future; there has to be a way to not only face failure, but to make the most of it. Let’s think of some examples from your real estate business... You don’t meet your sales goals for you or your sellers. You lose a potential client to the “other agent.” You lose a current client to
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real estate marketing: Your RealBuzz Update: Our New Team Members & 3 Ways to Stand Out From the Competition! - 04/25/12 12:53 PM
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real estate marketing: 3 Ways to Stand Out From the Competition! - 04/19/12 12:25 PM
As real estate agents, you know all about helping your clients make their home stand out from other homes on the market. You provide sellers with tips on making their home move-in ready and you create a personalized marketing plan for their home that will wow potential buyers. However, while you’re making sure your clients are providing that great first impression of their home; your own “wow factor” may be fading. Sound familiar? It’s easy to get so involved in your day to day demands with trying to give the best to your clients that you forget about trying
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real estate marketing: Balancing Your Dynamic Online & Offline Presence - 03/15/12 01:17 PM
You’ve done it! You’ve created a cutting edge online presence, are keeping up with your online social media, and you’re getting great feedback. And, whether you’ve achieved this success on your own or by using a Real Estate Virtual Assistant to handle your online activity; getting to this point is something to be celebrated. So, congratulations! In this online society, it truly is important to be on top of your website, real estate blog, Facebook, Twitter and now even Pinterest. Yet, because the tendency is to be completely interactive online, it can be easy to lose site of how you’re
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real estate marketing: 4 Questions to Address for Compelling Elevator Speech! - 03/08/12 02:52 PM
A key component of being an effective real estate agent is communication. Many of you can probably attest that you’ve generated leads simply by meeting people at the grocery store, coffee shop or through being introduced by a mutual friend. It’s those quick, personal interactions that happen all the time which can transform happenstance meetings into lifelong clients. The question is, can you provide a compelling 60 second story of your business in order to capture that lead? When I first started here at RealSupport, our Vice President Erica asked me to come up with my “elevator speech” about our
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real estate marketing: Your RealBuzz Update: 3 Tips for Powerful Email Marketing - 03/07/12 08:24 AM
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real estate marketing: Check Out the Latest in Digital Cameras & Boost Your Marketing Appeal! - 03/01/12 01:52 PM
As a real estate agent, you understand the importance of great pictures. Oftentimes, people begin their home search online months prior to contacting a real estate agent about looking for a home. And what’s their main source of getting a good feel for that home? The pictures on your website or other real estate websites. In short; great pictures should be a top priority. Now, as Real Estate Virtual Assistants, we work with real estate agents all over the country and have seen our fair share of amazing pictures and those that are, well, less than great. And, even
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real estate marketing: 3 Tips for Powerful Email Marketing! - 02/23/12 01:48 PM
Is email marketing a part of your strategy for this year? You’ve probably realized that getting into your clients, past clients and future clients inboxes is a great way to remain connected to them. But is it effective? Recently, Boomerang for Gmail analyzed over 5 million messages in their database to gather the most up to date stats on when to send emails, key words to use, key words you don’t want to use and how much time is spent on email everyday. Whether you send out a regular real estate newsletter, have a customized drip email campaign or
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real estate marketing: Your RealBuzz Update: What Your Color Scheme Says About Your Website - 02/23/12 11:18 AM
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real estate marketing: The End of QR Codes? - 02/16/12 04:41 PM
Google always seems to be coming up with some innovative way to stay in the loop and even on the cutting edgeof technology. Last year, Google Circles became a social buzz and this year they’re creating a rival to QR codes. Recently, I came across an article in which the author was convinced that Google’s latest Mobile Visual Search (MVS), Google Goggles, will quickly surpass the growing QR code trend. But, I’m not so sure. If you haven’t been introduced to MVS yet, it’s basically an application that allows you to take a picture on your smartphone
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real estate marketing: Your RealBuzz Update: 5 Easy Ways to Connect with Your Clients - 02/10/12 02:50 PM
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real estate marketing: A Positive Outlook for 2012! - 01/26/12 01:42 PM
Whether people are just tired of moping about the economic downturn of the past few years or they’re sensing true change, it seems there’s an overarching sense of positivity for 2012... and that’s exciting! Of course just thinking positively is not a magical formula for boosting the economy, but it’s the actions that spring from a positive outlook that are agents of change. A survey from The National Federation of Independent Business this past December noted that small business owners confidence in the economy had risen for the fourth month in a row. This positive momentum is just the thing
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real estate marketing: Your RealBuzz Update: 2 Cutting Edge Tools for 2012! - 01/26/12 10:51 AM
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real estate marketing: Your RealBuzz Update: Are You Prioritizing Community or Content? - 01/12/12 10:56 AM
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real estate marketing: The Foundation for Successful Marketing for 2012 - 12/08/11 01:11 PM
The beginning of a new year can be very inspiring as it offers the opportunity to implement change. If you’re thinking through ways to really make your real estate business stand out in the coming year, there are a wide variety of ways to do so! From social media marketing, creating videos and a customized YouTube channel, real estate blogging, enhancing your website and networking; your options are nearly limitless! Yet at the core of all of your marketing, and even at the core of your company, there needs to be a solid foundation of your brand. Defining the brand
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real estate marketing: What Will You Do for FREE? - 10/13/11 12:19 PM
Recently, I came across an article on msn.com that talked about five things real estate agents will do for free. Interested, I read through the article of which the basic premise was that real estate agents are eager to hold on to business and will do nearly anything to keep a client. Now, we all know the real estate market has slowed down as a whole, but I was curious as to what you, as real estate agents, thought of this idea. For buyers and sellers who read this, they may be really excited to know their agents will
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real estate marketing: Leaving a Legacy - 10/06/11 01:10 PM
It came as a shock yesterday to hear that Steve Jobs, co-founder, chairman and CEO of Apple, passed away after years of battling pancreatic cancer. Jobs led the way in a technological revolution, and much of what we enjoy today in our instant information society is attributed to his life’s work. However, Job’s life was not consumed by an insatiable desire for money (although his earnings are estimated at $7 billion). He understood the importance of balancing work with family and taking time to enjoy life. Jobs once said, "Being the richest man in the cemetery doesn't matter to me ... Going
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real estate marketing: Save Time and Keep Track of Your Leads Using an Automated Leads System! - 09/28/11 05:33 PM
Every real estate agent knows that lead management is key to generating more business and achieving the level of success that you’re aiming for. The problem is that keeping track of your leads can get exhausting! Every time someone fills out a contact form on your website, signs up for your newsletter, or sends you an email, you have to manually import them into your lead system on your website and place them in a drip campaign list. This can become time-consuming and tedious if you don’t keep track of what leads are coming in every day, and as a result,
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