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real estate marketing tips: 5 Tips for Being a Positive Reflection of Your Business! - 05/03/12 02:39 PM

When it comes to business, most of us are aware of the part that our personal appearance and presence will play in people’s opinions of us.  Whether we like it or not, how we portray ourself gives off a strong first impression and can end up making or breaking whether a potential client decides to work with us.
 
Imagine this: you’re looking to sell and set up a time to meet with an agent who wants to list your home.  You’re waiting at a local coffee shop and arrived early to make sure you didn’t keep them waiting.  Five minutes … (3 comments)

real estate marketing tips: How to Fail Successfully! - 04/26/12 12:41 PM

It happens to all of us.  At one point or another we will all fail.  The question is, will you fail successfully? 
 
It seems counterintuitive to succeed at failing, but since we all have been and will be there in the future; there has to be a way to not only face failure, but to make the most of it.  
 
Let’s think of some examples from your real estate business...
 
You don’t meet your sales goals for you or your sellers.
You lose a potential client to the “other agent.”
You lose a current client to … (2 comments)

real estate marketing tips: 5 Easy Ways to Connect with Your Clients! - 02/02/12 03:29 PM

We all have a sense that clients come first in business, but when things get busy it can be easy to forget.  If we stepback, we may find that we’re no longer really connecting to our clients but have a singular focus on the bottom line.
 
Since buyers and sellers are what make your real estate business a success; building those relationships is essential.  Not only will they most likely use your services again down the road, but their referrals can be invaluable in helping your business grow. 

So, how can you make sure you’re creating those … (10 comments)

real estate marketing tips: Drive Traffic to Your Facebook Page AND Your Open Houses! - 12/09/10 12:36 PM
The most successful real estate professionals are embracing social media as a way to not just advertise themselves and their brand, but also as a way to encourage interactivity between business and consumer and the consumers amongst themselves. Sometimes, in order to be successful at getting interaction, you need to think outside of the box. Instead of doing your typical question posts or discussions, why don’t you try a social media campaign that will allow your consumers to interact with you, each other, and maybe even get them to come to your open houses?  Sound crazy? We have an idea that … (6 comments)

real estate marketing tips: How Well Do You Know Your Social Media Audience? - 12/06/10 01:27 PM
It’s apparent that the key to having a successfulsocial media presence is by having a strong following. It sounds simple enough, but this is something that several agents struggle with when they start their social media marketing campaign. Agents with large followings and a successful online following don’t have any special secret or trick that they use to obtain success, they just know the golden tip for building up your following: you have to know your audience. The reason that social media is successful as a marketing tool is because it allows businesses to interact with their consumers. The only way, however, … (0 comments)