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real estate va: Courtesy of RealSupport, a FREE Trial With IXACT Contact - 05/14/12 08:15 AM
As real estate virtual assistants, we are always keeping our eye out for new software and services that our clients can use to make their lives easier. This is especially true for client and lead management. It’s difficult enough to have to worry about closing transactions and running your business without adding the additional hassle of staying in touch with all of your contacts. As we all know, however, interpersonal relationships are a huge part of the real estate business, so it’s one aspect that you definitely can not neglect.
We’ve recently come across a new real estate customer relationship management … (0 comments)

real estate va: Enhance Your Twitter Profile! - 04/10/12 01:35 PM
With the introduction of Facebook’s new Timeline for ALL business pages, your focus may have drifted away from keeping up with your other social media efforts. I mean, creating the perfect cover photo takes time and you of course want to monitor all the feedback it’s getting. 
Now that the initial shock of the Timeline has subsided, it’s time to start getting back into the swing of what I’d like to call “Facebook and Beyond.” 
Let’s talk about Twitter: A few years ago Twitter was viewed as the ultimate online cocktail party. It was easy to get found and even easier … (0 comments)

real estate va: Your RealBuzz Update: 3 Tips for Powerful Email Marketing - 03/07/12 08:24 AM
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real estate va: Pinterest for Your Real Estate Brand - 02/28/12 11:17 AM
If you haven’t heard all the hubbub, Pinterest is the new big thing in social media. This new platform is not only a way to stay social, but also a way to share your interests with an entire community with thousands of participants. From food to sports to interior design and real estate, Pinterest allows you to showcase your work and the work of others with just a short caption and a click of a button. Still confused? Don’t worry, it took me about three weeks to understand what it’s all about (that was after the two weeks I waited for … (5 comments)

real estate va: See Social Media Success in Five Steps - 02/22/12 02:52 PM
When you think about it, the concept of “social media” has been around for a long time. The idea is to share information with your network that invites interaction and engagement, right? Well, while the current social media marketing strategy involves a computer screen and websites such as Facebook, Twitter, LinkedIn and Google+, that concept has really been used since businesses have started forming. The way to market and see success in your business is by finding a way to engage and interact with the public while showcasing your particular brand as the best in your field. In the past, that … (7 comments)

real estate va: Have You Mastered the Blogging Basics? - 01/18/12 05:20 PM
Search-engine optimization. Who knew that these three little words could become so important to successful online marketing? Many real estate agents spend several hours obsessing over how they can give themselves the most SEO possible so that they can achieve the ultimate dream: landing on page 1 of Google. As real estate virtual assistants, we completely understand the importance of having a strong, SEO-friendly online presence. After all, several of our clients come to us because they have found us on Google, but our secret wasn’t hiring an expensive SEO company or having search engine superpowers. Our secret can be summed … (2 comments)

real estate va: Do You Use These Google Analytics Features? - 11/30/11 04:22 PM
Part of having an active presence online is monitoring and tracking the traffic and interaction you are seeing in all aspects of your internet marketing. From your website to your Facebook business page, there are several marketing tools that you may have set up by now that are meant to translate into new business. Many real estate agents use Google Analytics to track their online presence, which is a great tool to use. In March of this year, Google rolled out a new analytics interface. Up until this point, people have had the option to either convert to the new platform … (5 comments)

real estate va: Create a Branded Google+ Page! - 11/16/11 06:12 PM
The long-anticipated day has finally arrived: you can now create a Google+ page for your business! They are called “Branded Google+ pages”, and they are not only very easy to set up, but they’re also another way that you can truly expand your online presence. As your real estate virtual assistants, we like to keep you in the loop about the latest technology updates, so when we saw that Google+ rolled out this new feature early last week, we immediately created a branded Google+ page of our own.
We know what you’re thinking: yet ANOTHER profile for me to maintain? Trust … (5 comments)

real estate va: Is Social Media Really Worth My Time? - 10/26/11 04:33 PM
Despite the recent rise in social media marketing applications, techniques and success stories, several real estate agents across the country still don’t see social networking as a valuable resource. They consider it to be a waste of time and far too difficult to figure out. Overall, they just don’t see how getting interaction and posting updates translates into getting new business.
As real estate virtual assistants, we make it a priority to keep our clients informed about how they can use social media in order to enhance their online presence. Whenever we come across an agent who is skeptical, we point … (3 comments)

real estate va: Straight From the Source: Sally Tells You Why She Loves Using a Real Estate Virtual Assistant! - 10/19/11 04:16 PM
As real estate virtual assistants, we love hearing feedback from our clients, especially when it’s positive. Some professionals in the real estate industry haven't quite embraced and/or don't fully the benefits of using a real estate virtual assistant, so we thought we’d go straight to the source for you, and ask one of our clients why she loves working with us!
Sally Bowman of Sally Bowman Real Estate in Cheshire, CT responded with some great feedback, and we thought we’d let her share with you a few of the reasons why she enjoys using a virtual assistant:
“Time is of the … (0 comments)

real estate va: How to Be Stress Free - 10/11/11 02:40 PM
Do you ever feel rushed, tense or worried for no particular reason? Do you find yourself doing normal things too fast such as walking, eating or working? When I start noticing these things in my daily routine, I know that the main reason behind it is stress. And as a hard-working real estate agent, I’m sure you know what I’m talking about. Whether we have a lot going on or nothing, stress can show up at any time and learning how to calm your nerves is important for maintaining a healthy and happy lifestyle.
Even when stress isn’t work related, it … (5 comments)

real estate va: Take Your Listing Marketing to the Next Level With an eProperty Website! - 10/05/11 04:16 PM
You’ve been hearing it more and more lately: the search for a home is beginning to start on the internet. Home buyers are already starting to look at properties of interest before contacting a real estate agent for assistance. While the ability to have featured listings on your website and visual tours on various websites such as REALTOR.com, Zillow, and Trulia is key to marketing your listings, there is one way you can truly take your initiatives to the next level: creating a separate website for each property.
Think about it: you can have all of your listings in one place, … (3 comments)

real estate va: 6 Ways to Customize Your Facebook Business Page - 10/04/11 04:32 PM
As a real estate agent, you know that it takes much more than just a website to establish a worthwhile web presence for your business. Maintaining a web presence on social networking sites such as Facebook, Twitter, LinkedIn and others is extremely valuable in terms of connecting with prospects and clients, sharing content and generating leads.
But unlike your own website, it is not always easy to customize your social networking pages to your liking. You are forced to work within the set parameters and design limitations given to you, which can make it difficult to achieve a unique presence … (5 comments)

real estate va: 6 Reasons to Use #Hashtags in Your Tweets - 09/27/11 01:11 PM
As a real estate agent, it is extremely important that you utilize octothorpes in your everyday social marketing efforts.
Wait – do you not know what an octothorpe is? No worries! Unless you’re appearing on an episode of Jeopardy, this is probably something you will never have to know. But so you will have a new fact to tell your friends, an octothorpe is a geekier title for a number symbol or hashtag, which are keywords or buzz words in tweets, marked by the “#” symbol in front of it. Hashtags are used to help categorize tweets and to help … (0 comments)

real estate va: Characteristics of a Great Website - 09/13/11 10:40 AM
We’ve all heard the popular saying: you can’t judge a book by its cover. Unfortunately, people do – all the time – especially when it comes to your website welcome page or the entire site itself. By now it’s no secret that the first place people go to find out about you and your company is the web, so it’s important to make a good impression online, before they have even spoken to you.
I don’t know about you, but there have been plenty of times that I have visited a company website and thought “wow, this site looks like it … (4 comments)

real estate va: Social Media & Real Estate: Tying it All Together - 09/08/11 03:36 PM
Once you’ve gotten your feet wet, real estate is all about who you know. And ironically, so is social media. In today’s busy world of technology, social media is the first place people go for recommendations for everything. Sure, it’s easy to call a friend and say “Hey, how was that sushi restaurant you tried last week?” But it’s even easier to open your lap top or take out your smartphone and Google a review or browse the restaurant’s Facebook page. 
From restaurants to real estate, social media is the key to finding good advice on just about anything. And with … (2 comments)

real estate va: The 5 Parts of a Facebook Post - 08/30/11 04:14 PM
Creating content to post on social media outlets is one of the biggest challenges for any professional. Not only do you want your posts to be thoughtful and informative, but you also want them to generate feedback. But let’s be honest. We could spend countless minutes, maybe even hours trying to find that perfect thing to post, but even the best articles or bits of information aren’t guaranteed a response.
As your real estate virtual assistants, we want to make sure we’re giving you the tools you need to be successful within your careers and through your social media efforts. … (3 comments)

real estate va: Spending Face Time with Clients - 08/24/11 12:47 PM
As a team of real estate virtual assistants, it’s a rare opportunity when we are presented with the chance to meet our real estate agent clients that we service face to face.  Being able to meet the agents responsible for allowing us to do what we love is a rewarding treat in a virtual assistant’s world of emails and phone calls. This week, we got the opportunity to meet Ann Arbor real estate agent and local expert, Kathy Toth of Kathy Toth & Team - Keller Williams Realty. On her way back to Michigan from Wisconsin, Kathy stopped by the RealSupport … (0 comments)

real estate va: How to Get Referrals - 08/23/11 03:48 PM
As a real estate agent, you have the perfect opportunity to create referrals through existing clients. Why? Because people talk. Whether it is about the movie they just saw, the great service they received at a restaurant, or the friendly associate at the grocery store, people love to talk about their positive experiences. So why not be the reason to get people talking?
There are many ways to get referrals, some straight forward, and some a bit more subtle, and some don’t require any effort at all (other than great service, of course!). 
As your real estate virtual assistants, our goal … (6 comments)

real estate va: Your Bi-Weekly Bright Idea Update from RealSupport! - 08/16/11 02:06 PM
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