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social media: 4 Social Media Tips You Don't Want to Miss! - 05/10/12 10:53 AM

As Real Estate Virtual Assistants, we often give tips on engaging with social media as we feel it’s an important part of any growing business!  We’re all aware that Facebook and Twitter are no longer a passing phase as we may have once thought; but are here for the long haul. 
 
In wanting to put everything you’ve got into growing your real estate business, you’ve no doubt plugged in to both of these mediums.  Which is great!  Engaging past, current and potential clients through social media is essential to staying in the game.  
 
But it can become … (5 comments)

social media: How to Fail Successfully! - 04/26/12 12:41 PM

It happens to all of us.  At one point or another we will all fail.  The question is, will you fail successfully? 
 
It seems counterintuitive to succeed at failing, but since we all have been and will be there in the future; there has to be a way to not only face failure, but to make the most of it.  
 
Let’s think of some examples from your real estate business...
 
You don’t meet your sales goals for you or your sellers.
You lose a potential client to the “other agent.”
You lose a current client to … (2 comments)

social media: 3 Ways to Stand Out From the Competition! - 04/19/12 12:25 PM

As real estate agents, you know all about helping your clients make their home stand out from other homes on the market.  You provide sellers with tips on making their home move-in ready and you create a personalized marketing plan for their home that will wow potential buyers.  However, while you’re making sure your clients are providing that great first impression of their home; your own “wow factor” may be fading.
 
Sound familiar?  It’s easy to get so involved in your day to day demands with trying to give the best to your clients that you forget about trying … (4 comments)

social media: A Few Quick Tips for Taking Your YouTube Account to the Next Level! - 02/08/12 05:22 PM
If you’ve been searching the internet for marketing tips lately, then you most likely know that this year, video is poised to become imperative to your online marketing efforts. As real estate virtual assistants, we make it our top priority to stay on top of the latest marketing trends and recommend the best ones to our clients. Video is going to be such an important part of marketing in 2012 because it is more personal. A potential client could get a sense of who you are, your personality and your level of professionalism, all based on a short video that you … (4 comments)

social media: Create a Branded Google+ Page! - 11/16/11 06:12 PM
The long-anticipated day has finally arrived: you can now create a Google+ page for your business! They are called “Branded Google+ pages”, and they are not only very easy to set up, but they’re also another way that you can truly expand your online presence. As your real estate virtual assistants, we like to keep you in the loop about the latest technology updates, so when we saw that Google+ rolled out this new feature early last week, we immediately created a branded Google+ page of our own.
We know what you’re thinking: yet ANOTHER profile for me to maintain? Trust … (5 comments)

social media: Use Booshaka to Monitor Your Most Loyal Facebook Fans! - 11/02/11 04:45 PM
Utilizing analytics to measure the success of your Facebook business page is incredibly important. You can use tools such as Facebook Insights to monitor how many people are looking at your page, reading your posts, interacting with your brand and viewing your visual media. You can also discern which posts are getting the most interaction, which allows you to make changes accordingly. By using an analytics tool to monitor exactly what is working on your Facebook page, (and what isn’t), you can set realistic goals for your social networking efforts.
The one thing that you have never been able to pinpoint, … (4 comments)

social media: Is Social Media Really Worth My Time? - 10/26/11 04:33 PM
Despite the recent rise in social media marketing applications, techniques and success stories, several real estate agents across the country still don’t see social networking as a valuable resource. They consider it to be a waste of time and far too difficult to figure out. Overall, they just don’t see how getting interaction and posting updates translates into getting new business.
As real estate virtual assistants, we make it a priority to keep our clients informed about how they can use social media in order to enhance their online presence. Whenever we come across an agent who is skeptical, we point … (3 comments)

social media: Some Upcoming Changes to Facebook Pages… - 10/12/11 02:53 PM
Well, it’s happened again: Facebook has gone ahead and switched things up on us. I’m sure you’ve all seen the recent updates to the personal profiles, but what some of you might be overlooking are the upcoming changes to business pages. These changes will be much more subtle than the ones made on the personal profile, but they’re still important to know! Facebook is getting rid of the some of the extraneous features on their business pages in order to make the use of your marketing time more efficient and user-friendly.
As real estate virtual assistants, we think that it’s incredibly … (7 comments)

social media: Leaving a Legacy - 10/06/11 01:10 PM
It came as a shock yesterday to hear that Steve Jobs, co-founder, chairman and CEO of Apple, passed away after years of battling pancreatic cancer.  Jobs led the way in a technological revolution, and much of what we enjoy today in our instant information society is attributed to his life’s work. 
However, Job’s life was not consumed by an insatiable desire for money (although his earnings are estimated at $7 billion).  He understood the importance of balancing work with family and taking time to enjoy life.  Jobs once said, "Being the richest man in the cemetery doesn't matter to me ... Going … (5 comments)

social media: Facebook Privacy Settings Just Got Easier to Understand - 09/07/11 03:56 PM
As real estate virtual assistants, we hear many potential and current clients talk about Facebook on a daily basis. The social networking site is one of the hottest marketing tools at the moment, but many agents are uncomfortable with how open the profiles can be, if you don’t understand the privacy settings. The need to separate business from personal on Facebook has evolved over the past year, from the introduction of Facebook Business pages, to the ability to create lists, to their latest additions, which allow you to choose who exactly gets to see each individual post.
Throughout all of these … (3 comments)

social media: Grill Talk: Hot Topics to Discuss this 4th of July! - 06/30/11 04:23 PM

Whether you’re getting together with family or friends this holiday weekend, chances are you’ll be spending sometime around the grill talking about the latest news.  As your trusted Real Estate Virtual Assistants, we’re here to help you in any way we can, so we thought we’d provide you with a few hot topics surrounding social media that will help generate conversations and make you appear in-the-know!
 
Now, before we give you these hot topics, we first want to make sure that you’re planning on really relaxing over the 4th of July weekend.  As real estate agents, you’re running non-stop … (2 comments)

social media: Your Bi-Weekly Bright Idea Update from RealSupport! - 04/27/11 10:32 AM
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social media: 5 Cost-Effective Ways to Create Buzz about You and Your Business! - 04/21/11 03:34 PM
Every agent wants it.  Whether it’s walking into a local restaurant and having people recognize you as “the” real estate agent in town, gaining new fans on your social media sites every day, having your phone ring off the hook with new leads or requests to be a guest speaker at a real estate conference; recognition and success go hand in hand.Yet we all know this type of buzz about you and your business will not just happen overnight.  It won’t even necessarily happen if you’re simply a great agent!  Your selling record may far exceed your area competition and you … (8 comments)

social media: What’s the Point of Social Networking, Anyway? - 04/20/11 04:32 PM
Even with the overwhelming popularity of social networking sites such as Facebook and Twitter, many real estate agents still don’t see the value in using it as part of their marketing plan. We understand that it can be time-consuming to do yourself and costly to have someone do for you, but we also feel that the benefits far outweigh the pitfalls. Here are just some of the things that an active social networking presence can do for your business, even if your marketing team is the one handling it for you.
    You can build your brand. One of the biggest … (2 comments)

social media: The Top 7 Marketing Trends for 2011! - 03/08/11 06:12 PM

I think we all sensed it.  It seemed that the beginning of 2011 established the fact that real estate marketing had officially changed.  The last few years have been a whirlwind of crash courses in social media, blogging, videos and other creative online tools.  Many agents remained on the fence as to whether or not jump on board to this seemingly passing phase, while we, as Real Estate Virtual Assistants, quickly came up with processes for the most effective way to market for our agents using these mediums. During the slower holiday season, many agents took the time to evaluate … (51 comments)

social media: What Should Feed Where? Breaking Down Social Media Feeds - 02/24/11 10:13 AM
One of the biggest questions we get from our social networking clients when we first start setting up their Facebook business page and Twitter account is “How will my blog show up on my Facebook and Twitter accounts?”, “How will I get good content on LinkedIn?”, and “How will you have time to make sure all of my social media sites are populated on such a low budget?” The answer to all of these questions lies in a few short words: social media feeds.        Making sure all of your social networking sites feed content to one another is integral to … (3 comments)

social media: Bring Market Stats Directly to Facebook with Altos Research - 02/17/11 05:02 PM
For those of you who don’t know, Altos Research is a service that creates weekly market statistics reports with the most up to date real estate data in the industry. Many real estate agents use it when they publish their daily, weekly, or monthly market stats to their website or blog. It gives their community up-to-date market statistics on their geographic area, and then every Monday the stats automatically update. You come off as an expert on your area’s market without having to compile these stats yourself. Now, Altos Research has a Facebook application that allows you to create up-to-date charts … (4 comments)

social media: The Importance of Networking- People Need People - 01/18/11 05:59 PM
In our social media age, we often lose sight of the value of face to face contact and interaction with actual people.  It seems that because we can interact quickly with a multitude of people on five different sites within a matter of minutes; we’re convinced that we’ve done our networking for the day.  Thank goodness we don’t put the same qualifications on our entire life!  Why do we want to get together with friends to talk over dinner when we using our cell phones would be so much more convenient?  Why take the time to go to our kids soccer … (19 comments)

social media: How to Organize Your Social Media Emails in a Nutshell! - 01/11/11 03:23 PM
Tired of getting constant updates from your Facebook, Twitter, LinkedIn and other social sites that take over your inbox?  Personally, I only have a Facebook account and feel that it’s a never ending process to go through and delete the up to the minute notifications. I can’t even imagine what it’s like for you as Real Estate agents!  You’ve got your personal Facebook, then your Facebook business page, Twitter, LinkedIn, YouTube and the list goes on and on... and so do the emails.  So, what if there was a way to simplify and organize?  Well, I wouldn’t be writing about this … (5 comments)

social media: Get Engaged This Holiday Season! - 12/09/10 02:01 PM
It comes as no surprise that the holidays tend to produce many engagement rings as it seems an ideal, and romantic, time to pop the question!  The twinkling lights, cozy evenings around the fireplace and a spirit of celebration set the stage for a resounding “YES!”.  I’m one such girl who got engaged last Christmas Eve, and with a June wedding and 6 months under my belt; I can say that it was a decision that I’m still very glad I made! Now, before you leave this seemingly sappy blog post, I’ll reassure you there is a Real Estate point in … (5 comments)