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zillow: Your Bi-Weekly Bright Idea Update from RealSupport! - 12/16/10 10:35 AM
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zillow: Using Your Real Estate Tools to Their Full Potential: Notes from a Zillow Webinar - 12/16/10 10:17 AM
A few of the RealSupport virtual assistants had the pleasure of participating in a Zillow Webinar this week called "The Top 10 Power Tools of Zillow." As an avid user of Zillow, there were a lot of features pointed out that I was already awared of. However, sometimes even though you know something is there, doesn't mean that you are using it to its full potential. Attending this webinar allowed me to see Zillow in a new way. As soon as I finished, I spent a good half hour perusing Zillow and discovering new ways to use it that I never … (4 comments)

zillow: Raving Reviews! - 12/14/10 04:26 PM
Ever wonder how clients would rate you?  You may feel that you’ve given great service throughout the years and would love to let potential clients know!  A great way to do this, of course, is on a testimonial page on your website.  The only down side is that visitors to your site know these testimonials are hand picked and you’re not going to put poor reviews on your site.  So, how can clients get a true picture of who you are as an agent?  Zillow.  Now, you may think that Zillow is basically for getting a “zestimate” of a home (which … (2 comments)

zillow: Keep the Spark with Your Sellers Alive....Even After the Honeymoon! - 05/21/10 03:54 PM

It starts off as somewhat of a whirlwind romance...
You find those looking to sell their homes, you woo them with the high tech marketing, eye-catching brochures and your impressive stats. 
They’re hooked. 
After contracts are signed, the honeymoon phase begins with countless open houses and promising leads, but then something changes...
 
After a few months of their home sitting on the market, sellers get restless.  The excitement of a big sale and the initial marketing campaign wears off and they are left wondering what’s going on.  Oftentimes, this is where the phone calls begin to become a little … (2 comments)

zillow: Your Bi-Weekly Bright Idea Update from RealSupport! - 12/15/09 03:30 PM
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zillow: Major Changes to Zillow - Here’s What You Need to Know! - 12/15/09 12:22 PM
There are two major changes starting today on Zillow that all of you need to be aware of, so let’s get started...You will no longer be able to manually add listings to Zillow for free.  If you choose to buy a featured listing, you will be charged $9.95 for the post to be live for 180 days.  From now on, if you choose to post on Zillow, you must do so through a listing feed unless you want to pay the price.  The $9.95 will allow your manually added listing to be featured, giving it much more exposure at the top … (4 comments)

zillow: Your Bi-Weekly Bright Idea Update from RealSupport! - 11/18/09 10:46 AM
We strive to keep our clients updated on the latest and greatest when it comes to marketing and technology. Below are this weeks "Bright Ideas"...
Social Networking is Here to Stay...Are You Connected?It's no secret that in today's competitive marketplace, social networking is a must.  There are hundreds of social networking websites from which to choose. Find out which websites will benefit you the most...
Wordless Marketing Creates Strong First Impressions!Think of the pictures of a listing as the initial draw.  If buyers see blurry, dark or cluttered photographs - they are far less likely to look any further into the … (0 comments)

zillow: Zillow Showcase Ads - Are They Effective? - 08/26/09 04:11 PM
In case you aren’t familiar with Zillow Showcase Ads, they are ZIP-code targeted ads that can be updated at any time. Showcase Ads are very effective for agent advertising.
Zillow makes money by selling ads on the site. But, to be a successful media company, they need to make sure their customers are realizing success with their ads.
It is important to look at what the best-performing ads look like, and the lowest performing, because ad content is crucial to performance.
 
Actually, these findings can apply broadly to any advertising campaign, not just those on Zillow!
LISTING ADS PERFORM A … (0 comments)

zillow: Zillow Feeds - 04/15/09 08:05 AM
At first, when various sites began "feeding" or sending information to Zillow, we got excited. It seemed it would be less work and save our clients money. Just let your listings automatically "feed" through to Zillow, it seems like it should be so easy. We have found some thorns on this rose since then, and I'm sure others are experiencing the same thing. Many of our clients have their listings feeding into what Zillow calls "dummy" accounts. These accounts do not have profile photos, links to your website, nothing. You cannot access these accounts, therefore, you cannot change profile information, listing … (2 comments)

zillow: More Zillow "Zestimates" Advice - 08/31/07 10:50 AM
As you know Zillow bases their "Zestimates" on public records. With that said, I'm sure you are also aware that not all "Zestimates" are correct. While adding your listings "For Sale" on the Zillow site helps to move the published Zestimate to a less prominent spot on the page, it does not eliminate the Zestimate all together. With that said, you or your seller are able to create a new Zestimate based on additional facts such as updates that may not be in public records, you can also associate different comps that directly relate to the home's value. Since this is … (5 comments)