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zillow showcase ads: Zillow Showcase Ads - Are They Effective? - 08/26/09 04:11 PM
In case you aren’t familiar with Zillow Showcase Ads, they are ZIP-code targeted ads that can be updated at any time. Showcase Ads are very effective for agent advertising.
Zillow makes money by selling ads on the site. But, to be a successful media company, they need to make sure their customers are realizing success with their ads.
It is important to look at what the best-performing ads look like, and the lowest performing, because ad content is crucial to performance.
 
Actually, these findings can apply broadly to any advertising campaign, not just those on Zillow!
LISTING ADS PERFORM A … (0 comments)