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Being a rookie real estate agent isn’t easy. It isn’t unusual for new agents to quit the business after a year or two, after income falls well short of expectations. With listings being lean, today’s market is especially challenging for new agents. While new agents can’t control market conditions...
There are a number of excellent books on negotiation and sales. Most real estate agents are familiar with classics like, "How to Win Friends and Influence People" by Dale Carnegie and "How to Get What You Want" by Zig Ziglar. There's scores of others. But sometimes, we find the best advice in une...
As you may recall from our prior blog posts, smartphones have won the Internet. The majority of emails are read from a mobile device, and apps are becoming the primary way that consumers access web content.Creating web content for smartphone viewing may not be intuitive to real estate agents. For...
In the age of digital marketing, it's easy to overlook tried-and-true methods of staying in touch with leads and past clients. In a recent article published by Inman News, Deidre Wollard explained why postcards should be part of your real estate marketing. We're sharing the highlights here, along...
Email campaigns are a great way for real estate agents to stay top-of-mind with past clients and new prospects. But in order for an email campaign to be successful, the messages must be of value to the reader!Unfortunately, in the quest for better click-through rates or lead conversion, agents ca...
Top producers in real estate work hard - and smart - for their results. Their good reputations have been earned one client and one transaction at a time. Many of them have specific habits that give them an advantage over the competition. Here they are, based on our own observations!1. Clients com...
Real Estate is a 7-day-a-week, year-around business, which pressures agents to respond to everything around the clock. And just when summer is here and business starts to demand all of your time, the personal invitations roll in. Graduation parties, family reunions, weddings, charity events and o...
More consumers are abandoning laptops in favor of smartphones when it comes to browsing the Internet. According to ComScore, smartphone apps will become the primary method of digital media consumption during 2016.This forecast is echoed by a recent Wall Street Journal report, showing mobile Inter...
Online reviews of real estate agents on Yelp, Zillow, Trulia and shape public perception of service and competence. Online reviews also give agents the opportunity to resolve legitimate complaints, and strengthen rapport with clients. Here’s why managing your online reviews are so imp...
Real estate agents with an active blog have marketing advantages over those who do not! And while we’ve discussed the benefits of real estate blogs before, we found some great tips on that cut right to the bottom line. Here they are, along with our own tips and insights! 1. Infor...

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