real estate information: Implement Your Vision with Caruso! - 02/21/12 08:09 AM

 
If you’re a realtor, marketing begins with figuring out your goals, your vision, and how these can combine to create your brand. A marketing strategy also describes the niche market you will be working with. However, many people are unaware of the various realtor marketing tools that can help a real estate agent set his or her plans in motion. Read on to discover the marketing tips from NAR & eCommission for accomplishing just that.
 
Vision/Brand Consistency
After defining your realtor marketing ideas, set about determining whether your current processes and marketing materials support your new vision. For … (0 comments)

real estate information: Caruso's Quick Website Tips! - 02/08/12 09:07 AM

We are already into the New Year. Towards the end of 2011 I talked about updating your business & marketing plans for the New Year! However, did you also include a review of your website? Your website is a VERY important part of your business. After reading through the e-pro blog,  here are some quick tips for when you review your website!
Refresh the about page. Your About page is usually the second-most visited page of any site, which means it’s an important page that needs to put a friendly ‘face’ on the company. Rewrite it to include fresh company … (3 comments)

real estate information: Cost vs. Value with Caruso! - 02/03/12 11:30 AM

When tackling home remodeling projects, you’ll find some projects pay off more than others at times of resale. Remodeling Magazine, in conjunction with REALTOR® Magazine, recently released findings of its annual Cost vs. Value report for 2011-2012, revealing which remodeling projects offer the biggest bang for your buck.
Overall, the trend right now is replacement over remodeling–swapping out the old for the new rather than doing a total gut job, which can be much more costly.
This year’s Cost vs. Value report found that exterior replacement projects–such as new garage doors and a new entry door–offer some of the best … (1 comments)

real estate information: Caruso's *Laguna Niguel* Closed Sales Report ~ November - 12/03/11 08:05 AM
 

Is the market is improving or at least stabilizing!?  We provide the latest market updates regularly, as well as personal consultation of market direction…
The Laguna Niguel Closed Sales Report for NOVEMBER:
The Laguna Niguel Closed Sales Report for Homes Sold in the 0-$500,000 Range:
2011   41 listings closed escrow             
2010   30 listings closed escrow            
The Laguna Niguel Closed Sales Report for Homes Sold in the $500,000-$1,000,000 Range:
2011   21 listings closed escrow
2010   25 listings closed escrow
The Laguna Niguel Closed Sales Report for Homes Sold in the $1,000,000+Range:
2011  4 listings closed … (1 comments)

real estate information: Home Office vs Work Office - 11/18/11 12:01 PM

 
Many people, especially Americans have a fine and rather gray line between what they consider to be work in the office and time spent at home. Now-a-days so many people are using their home phones, computers and many other things interchangeably for both their personal and office lives.
One of the biggest problems is many individuals work out of the home. They are constantly trying to switch between when the work day is done and when it is time to relax for a few hours before bedtime. Here are some steps you can take, especially if you are one of … (4 comments)

real estate information: Caruso's *DANA POINT* Closed Sales Report ~ September - 11/03/11 09:04 AM
 
 
Is the market is improving or at least stabilizing!?  We provide the latest market updates regularly, as well as personal consultation of market direction…
The Dana Point Closed Sales Report for SEPTEMBER:
The Dana Point Closed Sales Report for Homes Sold in the 0-$500,000 Range:
2011   12 listings closed escrow             
2010   14 listings closed escrow            
The Dana Point Closed Sales Report for Homes Sold in the $500,000-$1,000,000 Range:
2011   20 listings closed escrow             
2010   11 listings closed escrow
The Dana Point Closed Sales Report for Homes Sold in the $1,000,000+Range:
2011   7 listings … (0 comments)

real estate information: Selling to the Sexes with Caruso! - 10/12/11 08:02 AM

Males & females are very different creatures and sometimes selling real estate can be different depending on their sex. I have come across some tips on how to sell to the opposite sex if you seem to be running into a road block with your client.  
 
If you’re a female selling to a male buyer;
 
-Transition more quickly from building rapport to getting down to business.
 
-When asked a direct question, answer it in a sentence before launching into a store.
 
-Be streamlined & focused. Speak only to features in which your prospect has shown an … (1 comments)

real estate information: Did You Know with Caruso.... - 09/17/11 07:02 AM

Did you know, the Chicago area now has the nation’s largest inventory of foreclosed homes, outpacing Miami, Los Angeles and Phoenix, according to a data compiled by RealtyTrac. Chicago had 118,776 homes owned by a bank or in the process of foreclosure in May. That compares with 86,745 in Los Angeles and 84,600 in New York City- the top three inventories in the nation. According to RealtyTrac, foreclosed properties are selling at a much slower pace in Chicago than most other metro areas. And now you know!
(3 comments)

real estate information: Caruso's *DANA POINT* Closed Sales Report ~ July - 08/31/11 06:23 AM
 
 
Is the market is improving or at least stabilizing!?  We provide the latest market updates regularly, as well as personal consultation of market direction…
The Dana Point Closed Sales Report for JULY:
The Dana Point Closed Sales Report for Homes Sold in the 0-$500,000 Range:
2011   12 listings closed escrow             
2010   14 listings closed escrow            
The Dana Point Closed Sales Report for Homes Sold in the $500,000-$1,000,000 Range:
2011   25 listings closed escrow             
2010   18 listings closed escrow
The Dana Point Closed Sales Report for Homes Sold in the $1,000,000+Range:
2011   9 listings … (0 comments)

real estate information: Got Aggressive Pipes? - 08/23/11 09:29 AM

Got destructive pipes? Aggressive pipe problems demand real solutions! Corrosion occurs in a short span of time inside copper pipes. It causes numerous problems including annoying green stains and costly leaks. If you chose to undress these symptoms could lead to serious pipe failure. If your pope system is experiencing corrosion problems here’s the great news; a proven technology has made pipe replacement virtually obsolete. Introducing The CuraFlo, an epoxy pipe lining process which resolves leaks and other problems associated with corrosion by removing all signs of corrosion inside the pipe and lining the pipe with a strong and long … (6 comments)

real estate information: Caruso's iPhone Update! - 08/20/11 07:53 AM

Zillow recently released an iPhone app that helps buyers out looking at homes figure out if they can afford a mortgage on the property they are viewing. The Zillow Mortgage Marketplace app includes calculators that help buyers determine whether a home is affordable or how much the monthly mortgage is. The app also boasts a calculator to help existing homeowners who want to know whether it makes sense to refinance. It estimates how much money you save if you refinance. It even includes breakeven point and savings over the life of the loan. You will be able to determine the … (1 comments)

real estate information: Caruso's Business Secret.... - 08/16/11 06:53 AM

Building your business takes a lot of work and a lot of time. However, I wanted to give you a secret of mine that I find deepens relationships with clients & potential clients that has helped me build my business quickly & I find leaves a positive impact on you and your business.  
It’s this simple: Whenever I email somebody, I write just one or two lines about their life outside of the business world.
I might ask how their family is going, or sometimes I tell them what I have been up to in my spare time. I … (0 comments)

real estate information: Did You Know with Caruso.... - 07/12/11 10:46 AM

Did you know that according to commercial real estate research firm CoStar Group, foreign investment in domestic Real Estate grew to 4.2% in 2010, up from 1.9% during the height of the market in 2007? While foreign investors have tended to focus on markets like New York, San Francisco, Los Angeles, Chicago and Washington D.C. in the past; they also are starting to look at San Diego, Seattle & other secondary markets. And now you know!
(2 comments)

real estate information: Caruso's Signs You're Ready to Buy a House! - 07/09/11 07:35 AM

Buy a House? Rent a House? You go back and forth daily. Not sure what you should do? Well if you're still unsure; consider some of the personal and economic conditions that favor home purchases. If you find that a number of these signs ring true for you, it might be time to contact a real estate agent and start shopping.
You're Ready to Commit: First and foremost, if you're not ready to commit to owning a home, you should not buy a house. Home ownership comes with an overabundance of responsibilities, including home maintenance, property taxes and the process … (3 comments)

real estate information: Caruso's Real Estate News Alert! - 07/02/11 07:03 AM

As a result of the July 4th Holiday, it will be a little later than usual, but the markets will be watching and waiting for the employment numbers to be released on July 8. While hiring has slowed from earlier this year, it is important that the markets see that we are adding jobs, not losing them and if the amount of jobs added improves from last months disappointing number, this would be a pleasant surprise. The reason that this recovery has been so painful is the slow recovery of jobs and real estate. Well, both are certainly interrelated. We … (0 comments)

real estate information: Caruso's *SAN JUAN CAPISTRANO* Closed Sales Report ~ MAY - 06/25/11 08:56 AM

Is the market is improving or at least stabilizing!?  We provide the latest market updates regularly, as well as personal consultation of market direction...
The San Juan Capistrano Closed Sales Report for MAY:
The SJC Closed Sales Report for Homes Sold in the 0-$500,000 Range:
2011   22 listings closed escrow             
2010   24 listings closed escrow            
The SJC Closed Sales Report for Homes Sold in the $500,000-$1,000,000 Range:
2011   9 listings closed escrow               
2010   10 listings closed escrow
The SJC Closed Sales Report for Homes Sold in the $1,000,000+ Range:
2011   4 listings closed escrow                  
2010  10 listings closed escrow                   
*Does … (1 comments)

real estate information: Caruso's Laguna Niguel Closed Sales Report ~ MAY - 06/22/11 07:21 AM

Is the market is improving or at least stabilizing!?  We provide the latest market updates regularly, as well as personal consultation of market direction...
The Laguna Niguel Closed Sales Report for MAY:
The Laguna Niguel Closed Sales Report for Homes Sold in the 0-$500,000 Range:
2011   51 listings closed escrow             
2010   47 listings closed escrow            
The Laguna Niguel Closed Sales Report for Homes Sold in the $500,000-$1,000,000 Range:
2011   30 listings closed escrow
2010   38 listings closed escrow
The Laguna Niguel Closed Sales Report for Homes Sold in the $1,000,000+ Range:
2011  9 listings closed escrow                  
2010  3 listings closed … (0 comments)

real estate information: The Rules Have Changed... - 06/09/11 08:14 AM

Recently I read that YouTube has changed dramatically over the last five years. So, in this ever-changing world, here are four of the new rules of YouTube marketing:
1. Keep to a schedule and theme when publishing video content. People want to know what type of videos they'll be watching week after week on a particular channel. They like a recognizable topic and show format for the videos. That doesn't mean that you can't mix it up, but consistency definitely counts. The top YouTube partners highlight when they publish new episodes in the header banner of their channel so fans … (5 comments)

real estate information: Walk this Way with Caruso! - 06/04/11 09:43 AM

Recently I read that more Americans prefer living in walk-able, mixed-use neighborhoods with easy access to local amenities, according to a recent Community Preference Survey by the NAR. More than half (56 %) of respondents say they preferred living in a walk-able neighborhood over one that requires more driving between work, home and recreation. When considering a home purchase, 77% of respondents say they would look for locations that had abundant sidewalks, while 50% say they would rather see improvements to the existing public transit system that initiatives to build new roads.
While space is important to many homebuyers, some say … (0 comments)

real estate information: Generation X Leads the Way... - 06/02/11 08:55 AM

When the housing market begins to recover, Generation X adults (ages 31-45) will likely lead the way, according to a panel of Real Estate experts who delivered an educational ‘webinar' presented by the Nation Association of Home Builders (NAHB). While Generation X is not the largest generation, it makes up the most mobile of the generations, there are in the prime of their careers, and hey need to accommodate growing families, the panel experts say.
Community amenities are important to Generation X buyers, and many look for homes on large lots in suburban locations. They also want more storage, an … (3 comments)

 
Michael A. Caruso (Surterre Properties)

Michael A. Caruso

Laguna Niguel, CA

More about me…

Surterre Properties

Address: 33522 Niguel Road #100, Monarch Beach, CA, 92629

Office: (949) 495-8600

Mobile: (949) 584-2300



Listings

Links

Archives

RSS 2.0 Feed for this blog