social media: Friday Photo - Holy Guacamole!! - 05/04/12 04:34 PM
Getting ready for Cinco de Mayo!!!
Salud, pesetas, amor y tiempo para gozarlos!
Happy Cinco de Mayo, everybody! Enjoy!
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social media: Mama said there would be days like these… - 04/30/12 04:11 PM
Mama said there would be days like these…I loved this song, and the lyrics ring very true, today. Sometimes you have good days. Sometimes you have bad days, and other times, you feel like a failure. But I have to remind myself that it’s just all part of the business that I’m in, the Real Estate business. This last weekend, was a tough one. My stress level rose and my patience suffered. But as any professional, you have to accept the good with the bad and most importantly, not lose your cool. Don’t let them see you sweat. Just put … (10 comments)
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social media: Caruso's Social Media Refresher Course! - 04/14/12 03:17 PM
As you know social media has taken over. I know I have done posts in the past about incorporating social media into your business, but everyday it’s changing and updating so I thought I would do a little refresher course. After researching though the internet & going over past social media post, here are 30 ways your business should leverage Social Media.
1. Look for Potential Board Members on LinkedIn. This year, go out of the norm by heading to professional social networking site LinkedIn and look around for potential board members. It is always difficult to … (2 comments)
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social media: Plant in a Bottle... - 02/28/12 05:17 PM
Great way to reuse and recycle your plastic soda bottles. This would be great for school, home, apartment or office. Could easily be done for a small or large space area.
Save our Earth… Think Green! Reuse, Reduce and Recycle.
Spring is almost here! Time for planting and gardening. Have a Great and Productive Week! … (2 comments)
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social media: Attracting Business through LinkedIn with Caruso! - 02/24/12 02:23 PM
I came across this question on articleserver.net & after reading the question I thought to myself, you know what, I have the same exact question! "I am a real estate agent and I am not sure how LinkedIn can help me since it is a business to business platform and I am targeting consumers and homeowners. Should I be focusing just on Facebook which is more consumer oriented? And, if I should be on LinkedIn, how can I best utilize it to help me obtain more business and clients?" So I thought I would do some research and see how … (1 comments)
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social media: Motivational Monday ~ Happy President's Day! Great, Abe Lincoln Quote - 02/20/12 07:14 PM
Every blade of grass is a study; and to produce two, where there was but one, is both a profit and a pleasure. ~ Abraham Lincoln
He was speaking about agriculture, but it made me think about how people manage their properties, manage their money, and their business. More than anything, Lincoln wanted every American to have the chance to improve himself and get ahead in life. For this, education and practical knowledge were critical. He believed in productivity and conservation. Some Environmentalists and Agriculturists today, echo the economic and social argument of Lincoln's days.
I … (3 comments)
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social media: Thoughts on Tuesday ~ The Impressions We Create - 02/14/12 07:59 PM
Sometimes one creates a dynamic impression by saying something, and sometimes one creates as significant an impression, by remaining silent. However, it is our responsibility to make sure that the impression we give, is appropriately understood. This is a big responsibility that we must always do and achieve.
We all shine on, like the moon, and the stars, and the sun. ~ John Lennon
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social media: Caruso's Quick Website Tips! - 02/08/12 05:07 PM
We are already into the New Year. Towards the end of 2011 I talked about updating your business & marketing plans for the New Year! However, did you also include a review of your website? Your website is a VERY important part of your business. After reading through the e-pro blog, here are some quick tips for when you review your website!
Refresh the about page. Your About page is usually the second-most visited page of any site, which means it’s an important page that needs to put a friendly ‘face’ on the company. Rewrite it to include fresh company … (3 comments)
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social media: Caruso's 5 Most Effective Social Media Tactics! - 02/07/12 04:44 PM
After reading from socialmediatoday.com here are the 5 most effective Social Media tactics that have given the best results for our clients in the real estate industry.
1. Property Search tool with a Facebook PageThis technique works great for Realtors. It allows your FB page visitors to search your available properties right from the Facebook page. Now that Facebook uses Iframes for all its pages it is easier to add more web functionality to a Facebook page. One of the most fundamental aspects of a Realtor's website is the property search tool so it makes sense to allow customers to use this … (2 comments)
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social media: Caruso's 12 Days of Christmas ~ Day 12 - 12/29/11 03:25 PM
On the 12th day of Christmas, Caruso sent to me – 12 of the best Real Estate Social Media sites available!
1. Facebook: One of the fastest social networking sites. Facebook is one of the easiest ways of finding prospective customers within any given area. Using Facebook, we can target very specific groups according to our business needs; such a high level of targeting is not a possibility with other social networking sites or community sites. We can find our customers based on specific set of criteria including place, age etc.
2. Localism: This is a very niche based community … (2 comments)
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social media: Caruso's 9th Day of Christmas Tips ~ Blogging - 12/22/11 08:09 PM
On the 9th day of Christmas Caruso gave to me - 9 Tips on Building Your Real Estate Blog! The trick is to not think about things in terms of a “blog” versus a “website.” That’s terminology that you and I use. The end consumer on the other hand just knows that “this” site (your site, whether on WordPress or not), happens to contain the information that they were searching for on Google.
When choosing a domain name, don’t obsess over having a keyword rich domain. Instead, go for something short and memorable. You’ll drive SEO in other ways. Write 5, … (3 comments)
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social media: We Have Visitors, Goats on a Slope! - 12/21/11 02:31 PM
We have some visitors! We saw them on a slope in Laguna Niguel, off Niguel Rd. & Clubhouse. There were twice as many as you see in the photo. They've been clearing all the grass & shrubs. Aren't they cute?! Hope you're all enjoying this wonderful Holiday Season!
"Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity." ~ George S. Patton
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social media: Caruso's 12 Days of Christmas ~ Day 7 - 12/20/11 07:51 PM
On the 7th Day of Christmas Caruso Gave to Me –
7 Social Media Tips for Real Estate Agents!
If you are a real estate agent, then understanding how to use social media to draw in business is not difficult. There is a whole world full of ways to get your name out and among people that may become a potential customer and bring you their business. Let’s discuss the seven social media tips for agents.Tip #1: Beneficial Real Estate Sites: You can use a social media site set up exclusively for real estate professionals like Active … (0 comments)
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social media: Caruso's on the 6th Day of Christmas ~ Tips for Keeping Your Pets Safe! - 12/19/11 10:24 PM
On the 6th Day of Christmas, Caruso gave to me ~ 6 Holiday Tips for Keeping Your Pets Safe!
If your pets are anything like mine, the holidays are a festive time with a house full of goodies – from the edible to the not-so edible. To help keep your pets safe from holiday mayhem, I've put together some tips with help from the Humane Society of the U.S.
· Gate off the tree or arrange ornaments up higher on the tree: Keep holiday decorations away from pets. Tinsel, bows, ribbons and wrapping paper can be tempting chew toys for … (2 comments)
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social media: Caruso's on the 5th Day of Christmas – Fundamentals of Real Estate Marketing. - 12/19/11 09:08 PM
On the 5th Day of Christmas Caruso Sent to Me – 5 Fundamentals of Real Estate Marketing.
Real estate marketing is based on fundamentals which are often overlooked because real estate sales are considered by many people to be sales work. It is actually marketing because the customer cannot be sold until the real estate agency understands the customer, and what the customer wants.
1. The first Fundamental is Research. Effective marketing requires thorough research, and it is difficult to do too much research. Research is the first and most important of the fundamentals because it is … (1 comments)
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social media: Caruso's 12 Days of Christmas ~ Day 3 - 12/16/11 01:48 PM
On the 3rd Day of Christmas, Caruso Gave to Me – 3 Real Estate Marketing Errors!
Frequent Blunder #1: Focusing a great deal of effort on “branding.” Branding purely works for big companies like Coke and Pepsi. Despite the fact that Realtors as well as brokers think that they are really strengthening name recognition, generally branding is not very successful.
Of course, I am not alleging you should forget it totally. Even so, you have to be far more focused on obtaining a response from your own consumers when compared with spending time and funds on producing radio, newspaper … (1 comments)
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social media: Awkward Holiday Photos ~ Funny! - 12/12/11 06:40 PM
From the book of Awkward Family Photos. Enjoy!
Stephanie was not happy with the recession inspired Christmas tree…
Little Johnny just couldn’t wait to see Santa!
These Shining Stars have so much spirit, even the Medal Ornament Tree is super fun & festive! Such showoffs!
Nothing says 'the holidays' like a sweater full of facial hair.
Even the cat is scared of Santa…
I don’t think it’s going to be a Happy New Year.
Bobby and his family spent hours picking out that special festive shrub…
And for the Most Awkward Family Christmas … (10 comments)
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social media: Search & Email VS Social Media - 12/01/11 04:24 PM
When it comes to digital marketing channels, social media seems to capture more of the spotlight than search and email. Yes, less is spent on social, but social is far more exciting, which explains why marketers love talking and writing about social.
Few will dispute the importance of social media today, but a survey I came across that was conducted this year, is a reminder of why marketers shouldn't let social become too big a distraction.
According to the study, 92% of internet users in theUnited Statesuse search engines and send email. The number … (1 comments)
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social media: Caruso's Challenge! - 11/29/11 04:26 PM
The end of 2011 is near. Are you ready for next year? What you have done recently to improve your business for the upcoming year?
I sometimes wonder what people who read various blog posts, do with the information. What do you do with it? Is there one piece of great information you’ve come across lately that you’ve acted on?
My guess is your answer would be no, and why not? Based on discussions I have with real estate professionals in the past, it seems that most good ideas are too much trouble. I am so use to hearing; “Sure, … (4 comments)
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social media: Motivational Monday ~ Thanksgiving Sunset - 11/28/11 07:01 PM
Picture perfect end to a grateful and blessed Thanksgiving Day!
Gratitude is the best attitude. ~ Author Unknown
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