tips and advice: I want a piece of that pie ~ Pumpkin Pie - 11/22/14 07:11 AM
As we approach Thanksgiving, I present the proper way to eat pumpkin pie...

Another slice, please!

tips and advice: 25 Tips for a Beautiful Life - 08/06/13 03:37 AM

Received in an email from Cora, an agent in our company. Some of these tips are easier said than done. But worth sharing with all of you.  ☺
1. Take a 10-30 minute walk every day. & while you walk, SMILE. It is the ultimate antidepressant.

2. Sit in silence for at least 10 minutes each day.

3. When you wake up in the morning, Pray to ask God’s guidance for your purpose, today.

4. Eat more foods that grow on trees and plants and eat less food
that is manufactured in plants.

tips and advice: Caruso Never Sleeps ~ Important Info for Everyone - 10/07/12 06:30 AM
Winter is coming! Use your senses to recognize and respond to a gas leak
Fire, explosion, property damage or serious bodily injury can all occur from gas leaks. These leaks can come from appliances, damaged pipelines and gas meters.
Recognize: Protect your loved ones and yourself by using your sense of sight, sound and smell.
 A damaged connection to a gas appliance Dead or dying vegetation over or near pipeline areas Fire/explosion near a pipeline Exposed pipeline after an earthquake, fire or flood  
Listen: hissing, whistling or roaring near gas line or appliance
Smell: distinctive odor … (0 comments)

tips and advice: Caruso's Green Tip of the Day! - 05/19/12 09:21 AM

Different plant types need differing amounts of water. Check your irrigation system to make sure your lawn is on a different sprinkler zone from your flowers and shrubs. And that's your green tip of the day!

tips and advice: Caruso's Earth Week ~ Conserve Water - 04/21/12 07:34 AM

In the United States we are lucky to have easy access to some of the safest treated water in the world – just by turning on the tap.
We wake up in the morning, take a shower, brush our teeth, grab a cup of coffee and head out for the day. Water is an important part of our daily lives and we use it for a wide variety of purposes but do we really understand how much we use? The average American family of four uses roughly 400 gallons of water per a day at home. Roughly 70 … (0 comments)

tips and advice: Caruso's Earth Week ~ Buying Green - 04/20/12 10:12 AM

I came upon a recent survey (The 2012 Cone Green Gap Trend Tracker) that found over three-quarters of people will stop buying a product if the company behind it exaggerates environmental claims. The 2012 Cone Green Gap Trend Tracker also reveals a solid demand from Americans for companies to green up their act. According to the survey report, American consumers expect companies to address the full environmental impact of a product’s lifecycle, including: - impacts associated with manufacturing the product (90%)- use of the product (88%)- disposal of the product (89%) An interesting point to emerge from the survey was a whopping 42% … (2 comments)

tips and advice: Caruso's Earth Week ~ Save the Butterflies - 04/17/12 10:03 AM

Butterflies play a critical role in maintaining the health of our environment. They help pollinate fruits, flowers and vegetables; provide food for other animals; and enchant children and adults alike with their beauty and flight. But like many other creatures, more and more butterflies are becoming endangered as the wild places they inhabit are lost to development or as they fall victim to pesticides.
Here's what you can do to help bring the butterflies back:
Garden for wildlife. Grow plants butterfly caterpillars like to eat. In many cases, these will be plants that are native to your region; they'll … (2 comments)

tips and advice: Caruso's Social Media Refresher Course! - 04/14/12 08:17 AM

As you know social media has taken over. I know I have done posts in the past about incorporating social media into your business, but everyday it’s changing and updating so I thought I would do a little refresher course. After researching though the internet & going over past social media post, here are 30 ways your business should leverage Social Media.
1. Look for Potential Board Members on LinkedIn. This year, go out of the norm by heading to professional social networking site LinkedIn and look around for potential board members. It is always difficult to … (2 comments)

tips and advice: By 2020.... - 04/04/12 09:33 AM

By 2020, 80 million American will be over 65 years of age, 1/3 of household age 65 to 74 will be headed by women. Realtors should market to senior housing needs for seniors which include:
-Convenience to grocery stores and medical facilities
-Access to public transportation
-Homes that are ADA (Americans with Disabilities Act) compliant or designed for aging-in-place
-Proximity to social centers, libraries, universities

tips and advice: Direct Mail Marketing with Caruso - 03/29/12 10:10 AM

There are some real estate agents that swear by direct mail marketing and some agents that swear at it.  As a homeowner, I get other agent’s mailers and marketing pieces periodically. I collect these marketing samples not because I am interested in buying or selling real estate, but because I am interested in their marketing messages. Most agents assume that the internet is the place to be and focus the majority of their marketing efforts on on-line marketing. As much as I do online marketing I feel direct mail can be just as effective if you have the right marketing message. Here are a … (1 comments)

tips and advice: Caruso's Tips for Using Electricity Safely - 03/20/12 08:33 AM
1.)    Extension cords are for temporary use
2.)    Replace cracked, frayed or stiff electrical cords
3.)    Don’t hide electrical cords under rugs or any carpets
4.)    Immediately unplug any electrical appliance that gives you a shock
5.)    Be wary of the smell of hot insulation or wiring and of electrical outlets that feel warm to touch

tips and advice: Did You Know w/ Caruso.... - 03/10/12 05:23 AM

Perhaps you’ve seen an abandoned shopping cart not long after driving away from the grocery store. This can happen for a number of reasons, but most often, carts are taken off the store’s premises as a method of transporting the groceries home. Many people, unfortunately, fail to realize that not only does the store suffer a loss of money because of the stolen cart, but also that it is a crime!
However, did you know according to California Business and Professions Code 22435.2, “It is unlawful to remove a shopping cart of laundry cart from the premises or parking … (0 comments)

tips and advice: Caruso's Pre-Cleaning! - 03/03/12 06:55 AM

Spring is almost here so why not start your spring cleaning early - Start by PRE-cleaning!-          REDUCE the amount you have to clean by going through the closets, drawers, and shelves where clutter lives.  Chances are there are a few shirts with the tags still on or books you read years ago and haven't picked up since... Donate them!
-          REUSE what you find in the spring cleaning process!  Your stock pile of old shopping bags can help you reorganize your closet, and you can cut down on waste by cleaning with those old towels rather than paper … (0 comments)

tips and advice: Caruso Never Sleeps ~ Hard VS Soft Credit Inquiries - 02/25/12 07:05 AM

Do you know what a Hard versus Soft Credit Inquiry is?
Consumers are entitled to a free copy of their credit report once a year, available through sites like, or While the credit report from is free, it doesn’t include a credit score. For this, consumers must pay a nominal fee.
When a consumer asks about their own credit score, it’s considered a “soft inquiry”, which doesn’t impact their FICO score. Credit card, insurance companies, banks, and others can also make soft inquires, in order to identify consumers for marketing purposes. 

tips and advice: Caruso's Tips for New Agents! - 02/15/12 11:07 AM

If you’re a new agent just getting started in the Real Estate industry here are the top elements that are not only crucial to you but crucial to your business. It is very important to make sure before you start anything to have all of these fundamentals done.
-Secure your own domain name
-Make sure you have a standalone website that can easily grow with you
-Have your own IDX (MLS search tool)
-Put together a letter that you can send to your sphere of influence
-Get to know Craigslist
-Become a … (1 comments)

tips and advice: Caruso's Green Tip of the Day ~ Cleaners - 02/09/12 10:47 AM

Make your own cleaners.
Household chemicals, including some cleaners, contain volatile organic chemicals, which contribute to indoor air pollution and may cause disease.
A cost-effective way to make your home greener is to make your own household cleaners.
Many homemade cleaners use non-toxic ingredients and clean just as well as commercial cleaners.
*Making your own cleaner costs about 10% of the price a bottle of commercial cleaner, according to Karen Logan, author of "Clean House, Clean Planet." She says a bottle of her all-purpose cleaner costs 23 cents to make, versus a price tag of $2.69 for … (4 comments)

tips and advice: Caruso's Quick Website Tips! - 02/08/12 09:07 AM

We are already into the New Year. Towards the end of 2011 I talked about updating your business & marketing plans for the New Year! However, did you also include a review of your website? Your website is a VERY important part of your business. After reading through the e-pro blog,  here are some quick tips for when you review your website!
Refresh the about page. Your About page is usually the second-most visited page of any site, which means it’s an important page that needs to put a friendly ‘face’ on the company. Rewrite it to include fresh company … (3 comments)

tips and advice: Caruso's 5 Most Effective Social Media Tactics! - 02/07/12 08:44 AM

After reading from here are the 5 most effective Social Media tactics that have given the best results for our clients in the real estate industry.
1. Property Search tool with a Facebook PageThis technique works great for Realtors. It allows your FB page visitors to search your available properties right from the Facebook page. Now that Facebook uses Iframes for all its pages it is easier to add more web functionality to a Facebook page. One of the most fundamental aspects of a Realtor's website is the property search tool so it makes sense to allow customers to use this … (2 comments)

tips and advice: Caruso's Techniques to Build Inventory! - 01/27/12 11:19 AM
1. Advertise a Free Phone Appraisal:
There are potential sellers in you market that are curious about how much their home is worth, but they won’t call an agent because they fear the hard sell. With the free phone appraisal approach, you create an ad encouraging homeowners to call for a market analysis over the phone. The ad says there’s no obligation and, in fact, there isn’t. During the phone call, you could get a general property description and offer a wide range of possible selling prices, depending upon certain factors. Of course, if the seller would like … (3 comments)

tips and advice: Caruso's First Impression - 01/11/12 07:56 AM

First impressions. Unfortunately they mean A LOT. From that first handshake and introduction, you’re forming an opinion of that person and they’re forming an opinion about you too. Everything from spoken words to posture and facial expressions contribute to that first impression. We are judgmental people. Our instinct is to make decisions and assumptions about other people in a minute-and-a-half or so of meeting them, maybe before you shake hands or even say ‘hello,’  It’s hard not to make a first impression. For real estate professionals, making a good first impression isn’t important just for building customer relationships but … (1 comments)

Michael A. Caruso (Surterre Properties) Rainmaker large

Michael A. Caruso

Laguna Niguel, CA

More about me…

Surterre Properties

Address: 33522 Niguel Road #100, Monarch Beach, CA, 92629

Office: (949) 495-8600

Mobile: (949) 584-2300

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