Optimize your text links...what does this mean????

Well, if you are a real estate agent in San Diego California one of the key terms you might want to be optimized for is 'San Diego California Real Estate' or 'San Diego California Home Sales'

By optimize I mean, increase the chances of people searching on a search engine like Google or Yahoo to find your website in the search results...

Now, the text that points to the link tells the search engines to associate those words with that URL.

I will use Creative Agent Solutions website as an example. We want people to find us in Google when they search for the keyword phrase 'real estate virtual assistants'

So, when we blog, post to forums, customize our myspace, or add links to our website, etc. we always use keywords as the 'anchor text' that links to our website URL.

Example:

If we blog we might use the...

CORRECT EX: View more information on real estate virtual assistant services...

but we would NEVER use...

INCORRECT EX: Click here for more information on real estate virtual assistant services...

We do not want to tell the search engines to associate our website URL with the words 'click here' INSTEAD we want them to associate our keyword phrase of 'real estate virtual assistants' with our URL.

Hope this helps :)