Learn the Important 5 Step buying process

It is important to understand what buyers are buying when they decide to buy a home.  The majority of buyers first buy the community.  The second is the neighborhood and the third is the street.  When a buyer goes to the house the fourth thing they buy is the exterior of the home and then buy the inside of the house.  In other words, this is the house that makes them feel at home.  These buyers can imagine themselves living in this home.

As they go from number one to number five, their emotions kick into overdrive.

At first when they are being sold the community and the neighborhood by the real estate professional, they remain rather objective, considering all the information they are being given.

However, once they get to the specific street and see the outside of the property, their emotions take over.  Nothing the Realtor says at this point really makes much difference.  They can see all with their own eyes, and if what they see doesn’t feel right, then they are not interested in even looking at the inside of the house.

Sometimes an experienced Realtor can get the buyers to look inside even when the buyers are not happy with the outside.  And, once in a while, the positive emotional impact of the inside is so great that it will override the buyer’s disappointment with the outside. 

But the fact remains, that if the buyer is really unhappy with steps one through four he/she will not even want to look inside the house.  This is why it is so important to work with a home stager and make sure your home really stands out as the best value both inside and outside.