google: Scotsman Guide - 01/15/08 09:04 PM
Hi Everyone,
I wrote an article for the January 2008 issue of the Scotsman Guide. This is a mortgage trade publication that is free. Go check it out at www.scotsmanguide.com, and signup for a free subscription too.
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google: Advertising book that I recommend, non-real estate related - 01/15/08 12:49 AM
Hi Everyone,
I just received a copy of "Scientific Advertising" by Claude C Hopkins. This is a very quick read and logically covers all of the basics of advertising. I would encourage everyone to get a copy of this book to help grow their business.
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google: Do you want to learn what free online marketing you can do as a realtor? - 01/14/08 01:43 AM
Hi Everyone,
I am finishing up a ebook that focuses on online marketing for real estate agents. I always have real estate agents asking me about online advertising, google rankings, etc . Anyway, this ebook will be a valuable resource because the ebook focuses on free online marketing solutions specifically for real estate agents. You … (8 comments)
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google: Staying Positive for 2008 And Getting Things Done - 01/13/08 10:54 PM
Being successful is a mindset and being able to discipline yourself to get things done. Rather than listening to myself rant and rave, I would recommend "Execution: The Discipline of Getting Things Done," by Larry Bossidy, former Chariman and CEO of Honeywell International, and Ram Charan, the author who wrote "What The … (1 comments)
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google: Staying Positive for 2008 And Getting Things Done - 01/13/08 10:53 PM
Being successful is a mindset and being able to discimpline yourself to get things done. Rather than listening to myself rant and rave, I would recommend "Excecution: The Discipline of Getting Things Done," by Larry Bossidy, former Chariman and CEO of Honewell International, and Ram Charan, the author who wrote "What The … (0 comments)
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google: If you don't have a website, then it's completely unnecessary to read this post - 01/08/08 11:20 PM
I just finished a phenomenal book that breaks down Google Adwords in a very simple, easy to do method. I would encourage anyone to get this book if they are interested in learning about Google Adwords. The book is by Perry Marshall and is entitled "The Ultimate guide to Google Adwords." … (3 comments)
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google: What if I tried every form of media, and nothing works for me? - 01/06/08 11:51 PM
The fact of the matter is that advertising works. What doesn't work is not having a business plan. I encounter so many brokers, real estate agents, loan officers, and they don't have a marketing strategy. This is basically like getting in a car without knowing how to drive or where you are going … (6 comments)
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google: How Do You Handle Inboud Calls for Mortgage Lending? - 01/06/08 11:41 PM
For the best results with inbound calls, take three steps to understanding your prospects' needs Chadd S.J. Ciccarelli, founder and CEO, The Ciccarelli Group As published in Scotsman Guide's Residential Edition, August 2007. Direct-response advertising continues to be a viable and effective lead source for mortgage companies. Companies must therefore prepare … (2 comments)
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google: Credit Tip For Your Clients - 01/06/08 11:35 PM
As published in Scotsman Guide's Residential Edition, September 2007 by Chadd Ciccarelli, Ciccarelli Group Credit bureaus could be selling your customers' data to competitors as soon as you pull their credit. This means another broker might call your clients before you can finish the deal. Prepare your clients for the calls … (0 comments)
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google: Credit Tip For Your Clients - 01/06/08 11:35 PM
As published in Scotsman Guide's Residential Edition, September 2007 by Chadd Ciccarelli, Ciccarelli Group Credit bureaus could be selling your customers' data to competitors as soon as you pull their credit. This means another broker might call your clients before you can finish the deal. Prepare your clients for the calls … (1 comments)
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google: Doesn't Newspaper Advertising Cost Too Much Money? - 01/06/08 11:28 PM
Well, if you consider a newspaper's reach and demographics it is one of the most cost-effective advertising investments available. The secret of successful advertising is consistency, not size, because frequency earns you lower rates and increases the effectiveness of advertising. When you breakdown the cost per thousand newspapers are almost always cheaper … (1 comments)
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google: Everyone Knows Who We Are, Why Advertise? - 01/06/08 02:18 PM
Regardless of your business, competition exists. Every successful business knows that you have to stay top of mind with advertising. Even if you are "the only game in town" you are probably competing with other agents that are using the web, direct mail or newspapers. If your competition is reaching potential … (1 comments)
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google: Does size matter? - For a Newspaper Ad - 01/06/08 01:44 PM
Remember, we are talking about newspaper ads. Anyway, there are many ads in the newspaper, but you don't need to run a large ad to get your message across to the public. Size does not matter, it's in the ad message. If you placed a small ad offering a free BMW in … (5 comments)
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google: What is the focus of the Prospective Home Buyer? - 01/05/08 03:53 PM
When advertising a listing, the specific focus of the prospective home buyer can be summarized with the following:
•- Personal needs
•- Specific Location
•- House specific (e.g.., style, design, age)
•- Features (swimming pool, view, garage size)
•- Price/payment
Make sure your advertising includes these five elements.
… (2 comments)
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google: Who Is The Newspaper User? - 01/05/08 03:19 PM
The newspaper is a unique medium because it has the power to engage the audience. But who is the newspaper user? According to the NAA it's the following:
•- 74% of the readers have a favorite section
•- 76% of those readers with a favorite section more time with that section
•- Half of … (2 comments)
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google: Classified Advertising, Does It Really Work? - 01/05/08 11:56 AM
The classified market is huge. Nearly one out of two adults has that have thought about making a purchase are active in one of the key classified advertising categories - auto, real estate, recruitment or merchandise in the past year. Merchandise is the larges of these categories.
According to the Newspaper … (12 comments)
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google: Internet Searches - 01/05/08 10:05 AM
According to the Kesley group, between 60-70% of internet searches are local. The majority of Google searches are local. Advertise your business locally and you will get traffic and customers for a fraction of the cost when compared to other media. Most of the time, this will reach more people than … (9 comments)
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google: Internet Searches - 01/05/08 10:05 AM
According to the Kesley group, between 60-70% of internet searches are local. The majority of Google searches are local. Advertise your business locally and you will get traffic and customers for a fraction of the cost when compared to other media. Most of the time, this will reach more people than … (2 comments)
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