Real estate blog entries tagged with real estate by Chadd Ciccarelli (The Orange County Register)

Home : Blogs : Chadd Ciccarelli : Chadd's Blog : Tag "real estate"

real estate: How Should Real Estate Agents Advertise? Have a call to action! - 04/26/08 03:05 PM

Hi Everyone, I just wanted to show an example of an advertisement with a good call to action. When I do advertisements for my real estate clients, I tell them they have two options; Option 1 - a branding ad which is basically an agent's pic, a house and a … (7 comments)

real estate: Orange County Local Paper Distribution - 04/25/08 10:52 AM

Hi Everyone,
Attached is a map that shows you were the following Real Estate Sections will be circulated: OC Homes North, OC Homes South, OC Homes Coast and Irvine World News. If you needed to targtet a specific area then this should be very helpful for your marketing campaign. If you need … (0 comments)

real estate: Tip to Increase Your Organic Search Results, and it is FREE! - 04/24/08 12:49 PM

Hi Everyone,
I work with a lot of clients for advertising, PR, and online. Although I can't reveal some of my clientele I can tell you some tricks of the trade that we do together to help with your organic search. I have one client who had laughable traffic. By laughable traffic, this … (9 comments)

real estate: Q&A with James Joseph of Century 21 - 04/21/08 10:22 AM

Hi Everyone,
Here is some great Q&A with James Joseph.
Insider Q&A told north O.C. home prices off up to 40%
April 19th, 2008 · 83 Comments · posted by Jon Lansner/O.C. Register columnist
James Joseph is owner of the Century 21 Ambassador real estate brokerage in Brea and Whittier. We've spent a deal … (0 comments)

real estate: 1000 watt blog - 04/15/08 10:26 AM

Hi Everyone,
Always cool to check out this site if you want to read more real estate blogs. Anyway, this is a really cool blog site that I stumbled across. When you go to this blog, look to the left and click on Real Estate 2.0. This is has a lot of … (1 comments)

real estate: Real Estate 2.0 - 04/11/08 11:51 AM

Hi Everyone,
I'm always amazed at how many sites are out there and how much information is readily available. It's truly mind boggling. Anyway, this is a really cool blog site that I stumbled across. When you go to this blog, look to the left and click on Real Estate 2.0. This … (3 comments)

real estate: Orange County Property Taxes - 04/10/08 09:47 AM

Will Orange County go bankrupt again now?
Property tax due Thursday; collections $91 million behind
April 8th, 2008 · 25 Comments · posted by Jon Lansner/O.C. Register columnist
Attention property owners: Taxes due Thursday!
Apparently, the message isn't getting through. (Or folks have some financial problems.)
O.C. Tax Collector reports that through April 5, $3.3 billion … (0 comments)

real estate: Simplest Way to Organize All of Your Contacts - 04/03/08 04:46 PM

Hi Everyone,
I just wanted to share a site that has made life a lot easier as far as organizing contacts, phone numbers and even birthdays. The best part, it's free! www.plaxo.com. Works with Mac or PC, you can upload all of your hotmail and gmail contacts, and upload them onto your … (1 comments)

real estate: Loan Workouts? - 04/03/08 10:34 AM

Hi Everyone,
I have the good fortune of encountering mortgage and real estate professionals on a daily basis to help them generate more business by various types of advertising. One of my clients shared a story of a loan workout or, at this point, loan workouts that they have funded.
Here is the … (0 comments)

real estate: Interesting ARticle on Low-End Buyers - 04/02/08 02:46 PM

Half of last year's low-end homebuyers are upside down
April 2nd, 2008 · 3 Comments · posted by Jeff Collins
Zillow.com reports that about half of the Orange County homeowners who bought homes last year at the bottom three-fifths of the price spectrum owe more for their mortgage than their home is now … (2 comments)

real estate: Housing in Phoenix and Vegas compared to Orange County - 04/01/08 12:27 PM

Phoenix, Vegas housing suffer like O.C.
March 31st, 2008 · 38 Comments · posted by Jon Lansner/O.C. Register columnist
DataQuick's stats for our "local" housing competitors in the Southwest - Phoenix and Vegas - struggling like us with sickly housing markets. Our desert pals to the east suffered in February huge sales drops … (1 comments)

real estate: cool real estate news website - 03/26/08 02:58 PM

Hi Everyone,
www.patrick.net This is a very, very solid site. Now this might not be the news real estate agents want to read but I think everyone should be cognizant of the different views. This site has info about why it's a bad time to buy and some blogs on the Housing … (7 comments)

real estate: April is Around the Corner - 03/26/08 01:29 PM

Hi Everyone,
I work with many different real estate professionals and loan officers in Southern California and it's good to hear from most of them that everything is starting to pickup despite the media buzz. Particularly homes in the $300,000 - $400,000 price in Southern California. I have heard that these homes … (1 comments)

real estate: Commercial Real Estate Prepares for Slow Burn - 03/21/08 11:43 AM

Commercial real estate prepares for 'slow burn'
March 21st, 2008 · 7 Comments · posted by Jeff Collins
At an Urban Land Institute gathering in Santa Ana, Muzak in the lobby played A Fine Frenzy's "Goodbye My Almost Lover" as commercial real estate execs sang a similar tune inside First American Corp.'s Garden … (1 comments)

real estate: new look for the website - 03/14/08 04:51 PM

Hi Everyone,
I just wanted to update that we updated the look of our website too, www.ocrealestatefinder.com. Definitely go and check it out. The website has a cleaner look, much more user friendly interface and a more modern layout. The site will also be promoted as www.ocregister.com/realestate and they are in the … (1 comments)

real estate: Inc. Magazine Great Marketing Article - 03/13/08 01:52 PM

Inc. magazine had a great write up on marketing in the digital age in their February issue. They also have an article about the effectiveness of viral video marketing. I would be curious as to how a real estate agent could somehow incorporate youtube into a marekting plan. Anyway check out … (2 comments)

real estate: Orange County Market - 03/13/08 01:09 PM

Hi Everyone,
I think this is a positive sign that the market is flat for the month of February and not declining. Hopefully this will continue and then gradully grow. I think it's possible since rates are still pretty favorable. We are still far from double digit rates. This article as from … (0 comments)

real estate: Brand-focused brokers can stay on top-of-mind with customers - 03/07/08 05:21 PM

Hi Everyone,
I had someone email a request for a coy of my article. They were referred tome and heard about this article I wrote on building brand equity. I just forwarded it to the person. I thought I would share the article here. the magazine that it was published in, the … (1 comments)

real estate: Marketing Tips - 03/07/08 02:59 PM

Hi Everyone,
Make sure when you do your marketing, especially for print, have a call to action. I mean it could be anything. Give away something for free. I always advise real estate agents to give away free tips on how to rebuild credit, tips on moving, what to look for in … (3 comments)

real estate: Rates Today? - 03/06/08 01:09 PM

Mortgage professionals. Please fill me in. Why is the bond going down and mortgage rates continue to increase today. I thought the opposite would happen. Is this because of the increase in the Conforming limits. Also, I heard that EA1, EA1, and EA3 no longer exist? I guess we are back … (2 comments)

real estate: Help Me With Email Marketing Suggestions - 03/06/08 12:45 PM

Hi Everyone,
I wanted to get some feedback as to what email software you have been using for your campaigns? I wanted to get actual feedback from real users. The current company I am using increased their rates dramatically so I want to check out other options. They were web based, so … (2 comments)

real estate: Cool house in Newport Heights in the east area of Costa Mesa - 03/06/08 12:09 PM

Hi Everyone,
Although I have my real estate license, this is not my listing. The owner is a good friend and he just listed his house. I have to admit the house is amazing. It has a very modern feel, and a lot of upgrades. This is quite the bachelor pad.
Below is … (1 comments)

real estate: Cool New Look for 2008 - 03/03/08 08:26 PM

Hi Everyone,
I wanted to share with you some changes we made to our Real Estate Section. We completely updated our look for some of our sections, and we changed the names too. Below is a quick summary with a link previewing the new look which will be launched soon:
- Coastal … (0 comments)

real estate: OC Homes - 03/03/08 02:11 PM

Hi Everyone,
I can honestly say - finally! We have a great new fresh look for our real estate section that will be coming soon. Hare is an exclusive preview of what the new covers will look like OC Homes Coast which is the new name for Coastal Living. The branding campaign … (0 comments)

real estate: Made to Stick - 03/03/08 01:18 PM

Hi Everyone,
I always like to share books that I come across that will help you with your business, even if it's not the real estate business, but business in general.
I came across this book called "Made to Stick" by Chip Heath and Dan Heat. The book will give you ideas on … (0 comments)

real estate: BPOs - 02/28/08 12:43 PM

Hi Everyone,
You may or may not find this helpful if you are interested in performing BPOs to acquire REO Listings. I received this via email and I thought I would pass the information along. I'm not affiliated with this company and I have never used them, however, I thought the information … (2 comments)

real estate: phone tip... - 02/27/08 10:49 AM

Hi Everyone,
If you are setting up a lot of print advertising in different magazines, papers or even online you should try to use different numbers for tracking purposes. For instance in Irvine, a real estate professional can advertise in the OC Register, The Daily Pilot, Coast Magazine, Craig's List and Realtor.com … (2 comments)

real estate: what's the good word this morning - 02/26/08 11:22 AM

This is a great writing article that I stumbled across. Check it out.
Are your sales letters going on five pages long? Do you pepper your prose with such corporate clichés as "empower," "paradigm" and "synergy"? Take your last piece of marketing writing - a sales letter, proposal or brochure - … (1 comments)

real estate: well, well....i hope nobody has a case of the "monday's" to quote Office Space - 02/25/08 06:06 PM

Hi Everyone
Finally we have some sunshine in South Orange County. Over the weekend I felt that Irvine turned into either Pittsburgh or Seattle with all the rain. The only thing worse about the rain in Southern California would be the drivers that are clueless as to how they should drive in … (0 comments)

real estate: Borders is your friend - 02/22/08 11:17 AM

Anytime I need ideas, I always go to Borders to glance thourgh the magainzes. Pick up a recent copy of a local homes magazine at Borders. Look through. Do you notice anything? Do you see how all the ads start to look the same?
Sameness = boring! And, one thing I can … (6 comments)

real estate: we want you to be in a position to succeed - 02/22/08 11:02 AM

Hi Evceryone,
The readership for the community papers, and the Saturday Homefinder below:
Homefinder ● Tabloid sized section ● Total distribution: 313,000 ● Delivered every Saturday to all Orange County Register subscribers · Deadline: Monday prior to publication
South County Living ● Tabloid sized section ● Total distribution: 83,000 ● Delivered every Thursday … (1 comments)

real estate: we want you to be in a position to succeed - 02/22/08 11:00 AM

Hi Evceryone,
I wanted to share something we are offering with triple the value for a quarter of the price.
To take advantage of these packages, you have to pick each of the three papers for a six week period. You can mix and match any of these sizes but we need you … (0 comments)

real estate: Well what's going on - 02/22/08 10:38 AM

Typical scenario is that a man may ask his wife for the sports pages. The wife might zero in on the entertainment section. Entrepreneurs may want the business section. Gossip mongers may pick up the society pages. And so on.
But, nobody reads the entire paper. In fact, hardly anybody opens up more than … (1 comments)

real estate: Wow! - 02/18/08 11:37 AM

Hi Everyone
Well we can start to have a positive outlook for 2008 now in the Southern California real estate market with the increase in the conforming limit. We want to show our support for this positive change in the business by making sure you get positive results with an affordable marketing … (0 comments)

real estate: Here is something truly special - 02/15/08 05:43 PM

real estate: Here is something truly special - 02/15/08 04:53 PM

real estate: Here is something truly special - 02/15/08 04:51 PM

real estate: We got the conforming increase we wanted! - 02/14/08 11:25 AM

The Mortgage Meltdown could mean potential savings for a lot of people. It's no secret, on the news and read about it in just about any newspaper you pick up. It is "The Mortgage Meltdown" and someone even made a website dedicated to this called http://www.mortgageimplode.com/. Unless you have been living … (0 comments)

real estate: What's happening at the OC Register right now! - 02/13/08 04:02 PM

Are you looking for affordable, result driven advertising solutions? Are you looking for advertising that is a true investment and not an expense? In other words, advertising that will generate results by having prospective buyers call you or to show prospective sellers to list with you?
At the Orange County Register, we … (0 comments)

real estate: We are doing something positive for real estate professionals, and I can prove it! - 02/13/08 01:31 PM

Literally, we just came out of our sales meeting. Our Real Estate department has been rallying here to support our Realtors and give them something to help them grow their business for 2008, generate prospects with result driven advertising.
We all know a lot of you have been looking for viable advertising solutions for 2008. … (0 comments)

real estate: Finally some good news! - 02/13/08 01:08 PM

real estate: Cheap Insurance Policy for your Laptop or Desktop - 02/11/08 04:38 PM

I was talking with one of my Realtor friends, and I was floored to know that she neglected to backup any of her work. Her laptop just simply died on her. She had a repair shop check it out, and they said her computer can be fixed, however, all of her … (0 comments)

real estate: Sick of those long URLs? - 02/11/08 01:05 PM

I stumbled across a great site that takes your long URLs and makes them into something tiny and more manageable. The site you should check out is www.tinyurl.com. Basically you paste a long URL and within seconds it will convert the URL into something that is more manageable. The URL does … (3 comments)

real estate: Positive Changes for the Conforming Limit - 02/08/08 01:09 PM

Orange County is moving closer and closer to cheap mortgages. We are on the verge of having a 70% increase from $417,000 to $706,250 increase in the conforming limit. However, from what I understand that this loan limit is going to be temporary and would expire at the end of 2008. … (0 comments)

real estate: Tips on how people can find your website - 02/07/08 11:19 AM

Here are some common questions I get from clients
How do I get more clicks? The focus needs to be on keywords and placement to increase your ad exposure by adding keywords and site placements to your ad groups.
How do I increase my clickthrough rate (CTR)? Ad quality is critical. By refining … (2 comments)

real estate: Things are heating up in the OC that's for sure - 02/06/08 04:03 PM

We all know that the market is changing, however, how will prospects find you? Right now, is the time to prepare. If the conforming limit increases to $650,000 or even $700,000 that is great news for people looking to purchase. Why? Because the conforming rates are about 1.000% lower than jumbo … (0 comments)

real estate: How do you generate webtraffic? - 02/06/08 01:47 PM

If you are looking for an overview to generate webtraffic, then I can assist you. Most people don't realize a method does, in fact, exist as to how people find your site and how search engines rank your site. True, nobody knows the exact method or algorithm, however, methods still exist … (1 comments)

real estate: Customers are searching for you online, will they find you? - 02/06/08 01:13 PM

If you are interested in learning how buyers and sellers can find you online, then contact me for a complimentary consultation. Below is an overview of some affordable online marketing solutions that will get you results for 2008!
… (0 comments)

real estate: Are you interested in generating real estate leads for 2008? - 02/06/08 12:51 PM

Hi Everyone,
I wanted to let you know that we are offering some aggressive online solutions regarding search engine optimization and key word campaigns. It's no secret that most people do research online when they are considering their housing options, looking for an agent and checking home values. According to Belden Interactive, … (0 comments)

real estate: Content - 02/01/08 10:52 AM

Hi Everyone,
When you are setting up your website, make sure you update your content regularly. Relevant content that is updated is one of the factors that search engines consider when your site is ranked. Ideally, have your blog incorporated onto your site.
… (4 comments)

real estate: Tip for Sellers - 01/21/08 04:42 PM

Tips for sellers
Price it right: Really take the time to look at how much comparable homes in the same neighborhood sold for within the past 30 days. Remember the key word is sold, not listed. Price your home competitively with other homes for sale in the neighborhood, otherwise, your how will … (0 comments)

real estate: Your Name? - 01/17/08 01:19 PM

Hello Everyone,
Just a quick tip, go to www.godaddy.com and buy your name (e.g., www.chaddciccarelli). Even if you don't plan to do anything with it in the immediate future, it is one of the best properties you can own. Especially with real estate because your are marketing your name and there is … (1 comments)

real estate: Tips For Writing An Ad Copy - 01/16/08 09:25 AM

Always use just enough information to convince the prospect to act on the offer. If you are unsure, then a little too much information is better than not enough information if you are not sure how much to include. Also before writing an ad copy, list the selling points you want to … (1 comments)

real estate: Scotsman Guide - 01/15/08 09:04 PM

Hi Everyone,
I wrote an article for the January 2008 issue of the Scotsman Guide. This is a mortgage trade publication that is free. Go check it out at www.scotsmanguide.com, and signup for a free subscription too.
… (0 comments)

real estate: Yet an oldie, but a goodie - 01/15/08 12:21 PM

Hi Everyone,
I went back and read "7 Habits of Highly Successful People." This is a classic book. If you are looking to grow your business, change your life or for that matter design a life, check this book out. You will at least get one good idea.
… (0 comments)

real estate: Hans Solo? - 01/15/08 10:53 AM

Harrison Ford, aka "Hans Solo," was working odd jobs back in the 1970s when he was asked by George Lucas to be a stand in for the readings for Star Wars. Ironically, Ford still was not considered at this point, rather, Nick Nolte was the person that was supposed to get … (0 comments)

real estate: Zero Money Marketing Tips That Will Get You Found!!! - 01/15/08 10:46 AM

Hi Everyone
I have had the good fortune to learn from some of the top marekting executives and online specialists in the world. You won't believe how simple some of these online marketing strategies are to execute. Moreover, these tips don't cost anything. Major companies don't want you to know these secrets, … (1 comments)

real estate: Advertising book that I recommend, non-real estate related - 01/15/08 12:49 AM

Hi Everyone,
I just received a copy of "Scientific Advertising" by Claude C Hopkins. This is a very quick read and logically covers all of the basics of advertising. I would encourage everyone to get a copy of this book to help grow their business.
… (0 comments)

real estate: ....one more tip.... - 01/14/08 06:36 PM

Hi Everyone
Make sure you have an email address on your business card. I'm updating my contacts, and I am staring at two business cards with no email addresses. Email is free, at least for the time being, so take advantage of it.
… (16 comments)

real estate: 5 Advertising Tips - 01/14/08 05:10 PM

You must be consistent in your ad message, business cards, letterhead, envelopes, signs, website and banners. Newspapers, radio and television stations will help you with your branding and creative when you are advertising with themWhile word of mouth advertising is free, it usually falls short of being able to build a … (5 comments)

real estate: Cool real estate website - 01/14/08 11:56 AM

Here is another site that is gaining popularity - www.trulia.com. I just found out that this is the2006 winner of Business Week's "Best of the Web, Real Estate" award. This site is getting approximately 2,000,000 unique vistors per month. It's real easy to use for consumers, and provides very detailed information … (1 comments)

real estate: Confidential Online Marketing Tips with Zero Money - 01/14/08 11:52 AM

Hi Everyone,
Do you want learn how to advertise online without spending any money? Would you like to learn ways to increase your online traffic to your website as well as get increased exposure for your listings? Are you trying to find a way to locate more buyers with zero marketing costs? … (1 comments)

real estate: Cool auction site - 01/14/08 11:12 AM

Hi Everyone,
I stumbled across a pretty cool website that you might want to check out for investment opportunities or even listing opportunities. www.realtybid.com They have a really clean website, simple to use and listings from all over the country. This is basically an ebay for real estate. Check it out.
That's all … (0 comments)

real estate: Looking to get a cheap website? - 01/14/08 11:05 AM

Hi Everyone,
I have seen some real estate agents spend a lot of unnecessary money on their websites. Ironically, a lot of these programmers they are hiring have no clue how to design a website and outsource everything. Where do these people outsource their programming - www.rentacoder.com or www.getacoder.com. Check them both … (4 comments)

real estate: Do you want to learn what free online marketing you can do as a realtor? - 01/14/08 01:43 AM

Hi Everyone,
I am finishing up a ebook that focuses on online marketing for real estate agents. I always have real estate agents asking me about online advertising, google rankings, etc . Anyway, this ebook will be a valuable resource because the ebook focuses on free online marketing solutions specifically for real estate agents. You … (8 comments)

real estate: Staying Positive for 2008 And Getting Things Done - 01/13/08 10:54 PM

Being successful is a mindset and being able to discipline yourself to get things done. Rather than listening to myself rant and rave, I would recommend "Execution: The Discipline of Getting Things Done," by Larry Bossidy, former Chariman and CEO of Honeywell International, and Ram Charan, the author who wrote "What The … (1 comments)

real estate: Staying Positive for 2008 And Getting Things Done - 01/13/08 10:53 PM

Being successful is a mindset and being able to discimpline yourself to get things done. Rather than listening to myself rant and rave, I would recommend "Excecution: The Discipline of Getting Things Done," by Larry Bossidy, former Chariman and CEO of Honewell International, and Ram Charan, the author who wrote "What The … (0 comments)

real estate: Do You Want to Learn About Mortgages for FREE? - 01/10/08 06:45 PM

I wanted to pass this along. If you want to learn about the current mortgage programs that are available, I would encourage you to check out the Scotsman Guide - www.scotsmanguide.com You can subscribe for FREE!!! Yes, free. You can learn about the current market conditions, products available and even get … (0 comments)

real estate: If you don't have a website, then it's completely unnecessary to read this post - 01/08/08 11:20 PM

I just finished a phenomenal book that breaks down Google Adwords in a very simple, easy to do method. I would encourage anyone to get this book if they are interested in learning about Google Adwords. The book is by Perry Marshall and is entitled "The Ultimate guide to Google Adwords." … (3 comments)

real estate: If you are interested in geotargeted banner advertising in Southern California, check out this special! - 01/08/08 06:38 PM

Hi Everyone.
I would like to offer an affordable, viable solution to you for 2008.
If you are looking to get maximum client exposure, with minimal cost then I have a viable solution for you - geo targeted banner advertising. One of the common challenges with the online world is to … (0 comments)

real estate: Some Online Advertising Options for Real Estate Agents in 2008 - 01/08/08 06:21 PM

real estate: I.P. Address - 01/08/08 03:49 PM

Did you know that you can run banner advertising and target a specific audience? How is this possible? It's because of your I.P. Address. Basically, your Internet Provider's address is traced back to a specific location and often a precise location where your Internet Provider is located. On occasion, some data … (5 comments)

real estate: Geotargeting for Print and Online? - 01/07/08 11:55 AM

Geo-targeting is a great way to find your target market. This allows you the ability to target your audience by geographical location. As a real estate profession, you are able to market towards your specific audience through geo-targeting.
What are the two most common ways to geo-target? For online, the I.P. … (0 comments)

real estate: What are some tips on setting my goals? - 01/07/08 11:42 AM

Make sure when you are setting your goals, that you set the correct goals. Below are some tips on how to set and execute your professional goals in the real estate business or any business for that matter:
Measureable - Quantify your goal numerically with actual tangible deadlines. Measure your budget, sales … (1 comments)

real estate: What if I tried every form of media, and nothing works for me? - 01/06/08 11:51 PM

The fact of the matter is that advertising works. What doesn't work is not having a business plan. I encounter so many brokers, real estate agents, loan officers, and they don't have a marketing strategy. This is basically like getting in a car without knowing how to drive or where you are going … (6 comments)

real estate: How Do You Handle Inboud Calls for Mortgage Lending? - 01/06/08 11:41 PM

For the best results with inbound calls, take three steps to understanding your prospects' needs Chadd S.J. Ciccarelli, founder and CEO, The Ciccarelli Group As published in Scotsman Guide's Residential Edition, August 2007. Direct-response advertising continues to be a viable and effective lead source for mortgage companies. Companies must therefore prepare … (2 comments)

real estate: Credit Tip For Your Clients - 01/06/08 11:35 PM

As published in Scotsman Guide's Residential Edition, September 2007 by Chadd Ciccarelli, Ciccarelli Group Credit bureaus could be selling your customers' data to competitors as soon as you pull their credit. This means another broker might call your clients before you can finish the deal. Prepare your clients for the calls … (0 comments)

real estate: Credit Tip For Your Clients - 01/06/08 11:35 PM

real estate: Doesn't Newspaper Advertising Cost Too Much Money? - 01/06/08 11:28 PM

Well, if you consider a newspaper's reach and demographics it is one of the most cost-effective advertising investments available. The secret of successful advertising is consistency, not size, because frequency earns you lower rates and increases the effectiveness of advertising. When you breakdown the cost per thousand newspapers are almost always cheaper … (2 comments)

real estate: Does size matter? - For a Newspaper Ad - 01/06/08 01:44 PM

Remember, we are talking about newspaper ads. Anyway, there are many ads in the newspaper, but you don't need to run a large ad to get your message across to the public. Size does not matter, it's in the ad message. If you placed a small ad offering a free BMW in … (5 comments)

real estate: What is the focus of the Prospective Home Buyer? - 01/05/08 03:53 PM

When advertising a listing, the specific focus of the prospective home buyer can be summarized with the following:
•-         Personal needs
•-         Specific Location
•-         House specific (e.g.., style, design, age)
•-         Features (swimming pool, view, garage size)
•-         Price/payment
Make sure your advertising includes these five elements.
… (2 comments)

real estate: Who Is The Newspaper User? - 01/05/08 03:19 PM

The newspaper is a unique medium because it has the power to engage the audience. But who is the newspaper user? According to the NAA it's the following:
•-         74% of the readers have a favorite section
•-         76% of those readers with a favorite section more time with that section
•-         Half of … (2 comments)

real estate: Classified Advertising, Does It Really Work? - 01/05/08 11:56 AM

The classified market is huge. Nearly one out of two adults has that have thought about making a purchase are active in one of the key classified advertising categories - auto, real estate, recruitment or merchandise in the past year. Merchandise is the larges of these categories.
According to the Newspaper … (12 comments)

real estate: Build Equity in Your Brand - 01/03/08 03:39 PM

As published in Scotsman Guide's Residential Edition by Chadd SJ Ciccarelli, January 2008. Have you ever wondered why a national coffee chain can charge more for a cup of coffee than a local doughnut shop -- even when they are selling the same coffee? It's because of brand equity.
Brand equity … (0 comments)

Related Links:

All member posts tagged with "real estate"