search engine: Orange County Local Paper Distribution - 04/25/08 10:52 AM
Hi Everyone,
Attached is a map that shows you were the following Real Estate Sections will be circulated: OC Homes North, OC Homes South, OC Homes Coast and Irvine World News. If you needed to targtet a specific area then this should be very helpful for your marketing campaign. If you need … (0 comments)
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search engine: Tip to Increase Your Organic Search Results, and it is FREE! - 04/24/08 12:49 PM
Hi Everyone,
I work with a lot of clients for advertising, PR, and online. Although I can't reveal some of my clientele I can tell you some tricks of the trade that we do together to help with your organic search. I have one client who had laughable traffic. By laughable traffic, this … (9 comments)
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search engine: 1000 watt blog - 04/15/08 10:26 AM
Hi Everyone,
Always cool to check out this site if you want to read more real estate blogs. Anyway, this is a really cool blog site that I stumbled across. When you go to this blog, look to the left and click on Real Estate 2.0. This is has a lot of … (1 comments)
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search engine: Real Estate 2.0 - 04/11/08 11:51 AM
Hi Everyone,
I'm always amazed at how many sites are out there and how much information is readily available. It's truly mind boggling. Anyway, this is a really cool blog site that I stumbled across. When you go to this blog, look to the left and click on Real Estate 2.0. This … (3 comments)
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search engine: Orange County Property Taxes - 04/10/08 09:47 AM
Will Orange County go bankrupt again now?
Property tax due Thursday; collections $91 million behind
April 8th, 2008 · 25 Comments · posted by Jon Lansner/O.C. Register columnist
Attention property owners: Taxes due Thursday!
Apparently, the message isn't getting through. (Or folks have some financial problems.)
O.C. Tax Collector reports that through April 5, $3.3 billion … (0 comments)
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search engine: Simplest Way to Organize All of Your Contacts - 04/03/08 04:46 PM
Hi Everyone,
I just wanted to share a site that has made life a lot easier as far as organizing contacts, phone numbers and even birthdays. The best part, it's free! www.plaxo.com. Works with Mac or PC, you can upload all of your hotmail and gmail contacts, and upload them onto your … (1 comments)
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search engine: Loan Workouts? - 04/03/08 10:34 AM
Hi Everyone,
I have the good fortune of encountering mortgage and real estate professionals on a daily basis to help them generate more business by various types of advertising. One of my clients shared a story of a loan workout or, at this point, loan workouts that they have funded.
Here is the … (0 comments)
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search engine: Interesting ARticle on Low-End Buyers - 04/02/08 02:46 PM
Half of last year's low-end homebuyers are upside down
April 2nd, 2008 · 3 Comments · posted by Jeff Collins
Zillow.com reports that about half of the Orange County homeowners who bought homes last year at the bottom three-fifths of the price spectrum owe more for their mortgage than their home is now … (2 comments)
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search engine: REO Information for Agents - 04/01/08 11:21 AM
Hi Everyone,
Although I have a real estate license, I am not a practicing real estate agent so I receive all kinds of emails pertaining to real estate agents that may or may not help you. Nonetheless, I wanted to share some information I received regarding REOs. Check it out and let me … (3 comments)
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search engine: cool real estate news website - 03/26/08 02:58 PM
Hi Everyone,
www.patrick.net This is a very, very solid site. Now this might not be the news real estate agents want to read but I think everyone should be cognizant of the different views. This site has info about why it's a bad time to buy and some blogs on the Housing … (7 comments)
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search engine: April is Around the Corner - 03/26/08 01:29 PM
Hi Everyone,
I work with many different real estate professionals and loan officers in Southern California and it's good to hear from most of them that everything is starting to pickup despite the media buzz. Particularly homes in the $300,000 - $400,000 price in Southern California. I have heard that these homes … (1 comments)
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search engine: new look for the website - 03/14/08 04:51 PM
Hi Everyone,
I just wanted to update that we updated the look of our website too, www.ocrealestatefinder.com. Definitely go and check it out. The website has a cleaner look, much more user friendly interface and a more modern layout. The site will also be promoted as www.ocregister.com/realestate and they are in the … (1 comments)
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search engine: Inc. Magazine Great Marketing Article - 03/13/08 01:52 PM
Inc. magazine had a great write up on marketing in the digital age in their February issue. They also have an article about the effectiveness of viral video marketing. I would be curious as to how a real estate agent could somehow incorporate youtube into a marekting plan. Anyway check out … (2 comments)
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search engine: Orange County Market - 03/13/08 01:09 PM
Hi Everyone,
I think this is a positive sign that the market is flat for the month of February and not declining. Hopefully this will continue and then gradully grow. I think it's possible since rates are still pretty favorable. We are still far from double digit rates. This article as from … (0 comments)
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search engine: Local Searches - 03/10/08 11:53 AM
Hi Everyone,
It's no secret that more and more people are going online to find what they want, to do research, etc. Localized search is becoming more and more common. We are experiencing a new paradigm in the business world - that paradigm is the web. People expect a website now for any … (0 comments)
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search engine: Brand-focused brokers can stay on top-of-mind with customers - 03/07/08 05:21 PM
Hi Everyone,
I had someone email a request for a coy of my article. They were referred tome and heard about this article I wrote on building brand equity. I just forwarded it to the person. I thought I would share the article here. the magazine that it was published in, the … (1 comments)
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search engine: Marketing Tips - 03/07/08 02:59 PM
Hi Everyone,
Make sure when you do your marketing, especially for print, have a call to action. I mean it could be anything. Give away something for free. I always advise real estate agents to give away free tips on how to rebuild credit, tips on moving, what to look for in … (3 comments)
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search engine: Rates Today? - 03/06/08 01:09 PM
Mortgage professionals. Please fill me in. Why is the bond going down and mortgage rates continue to increase today. I thought the opposite would happen. Is this because of the increase in the Conforming limits. Also, I heard that EA1, EA1, and EA3 no longer exist? I guess we are back … (2 comments)
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search engine: Help Me With Email Marketing Suggestions - 03/06/08 12:45 PM
Hi Everyone,
I wanted to get some feedback as to what email software you have been using for your campaigns? I wanted to get actual feedback from real users. The current company I am using increased their rates dramatically so I want to check out other options. They were web based, so … (2 comments)
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search engine: Cool house in Newport Heights in the east area of Costa Mesa - 03/06/08 12:09 PM
Hi Everyone,
Although I have my real estate license, this is not my listing. The owner is a good friend and he just listed his house. I have to admit the house is amazing. It has a very modern feel, and a lot of upgrades. This is quite the bachelor pad.
Below is … (1 comments)
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search engine: This is a cool article... - 03/04/08 06:13 PM
Hi Everyone,
A real estate agent sent this to me. I think it's very impressive, shows a strong sense of dedication and just an all round gutsy move to do what this guy has done. I am attaching the article and video link that he sent me. Check it out.
Ron Anderson check … (1 comments)
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search engine: Cool New Look for 2008 - 03/03/08 08:26 PM
Hi Everyone,
I wanted to share with you some changes we made to our Real Estate Section. We completely updated our look for some of our sections, and we changed the names too. Below is a quick summary with a link previewing the new look which will be launched soon:
- Coastal … (0 comments)
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search engine: OC Homes - 03/03/08 02:11 PM
Hi Everyone,
I can honestly say - finally! We have a great new fresh look for our real estate section that will be coming soon. Hare is an exclusive preview of what the new covers will look like OC Homes Coast which is the new name for Coastal Living. The branding campaign … (0 comments)
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search engine: Made to Stick - 03/03/08 01:18 PM
Hi Everyone,
I always like to share books that I come across that will help you with your business, even if it's not the real estate business, but business in general.
I came across this book called "Made to Stick" by Chip Heath and Dan Heat. The book will give you ideas on … (0 comments)
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search engine: BPOs - 02/28/08 12:43 PM
Hi Everyone,
You may or may not find this helpful if you are interested in performing BPOs to acquire REO Listings. I received this via email and I thought I would pass the information along. I'm not affiliated with this company and I have never used them, however, I thought the information … (2 comments)
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search engine: phone tip... - 02/27/08 10:49 AM
Hi Everyone,
If you are setting up a lot of print advertising in different magazines, papers or even online you should try to use different numbers for tracking purposes. For instance in Irvine, a real estate professional can advertise in the OC Register, The Daily Pilot, Coast Magazine, Craig's List and Realtor.com … (2 comments)
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search engine: what's the good word this morning - 02/26/08 11:22 AM
This is a great writing article that I stumbled across. Check it out.
Are your sales letters going on five pages long? Do you pepper your prose with such corporate clichés as "empower," "paradigm" and "synergy"? Take your last piece of marketing writing - a sales letter, proposal or brochure - … (1 comments)
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search engine: well, well....i hope nobody has a case of the "monday's" to quote Office Space - 02/25/08 06:06 PM
Hi Everyone
Finally we have some sunshine in South Orange County. Over the weekend I felt that Irvine turned into either Pittsburgh or Seattle with all the rain. The only thing worse about the rain in Southern California would be the drivers that are clueless as to how they should drive in … (0 comments)
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search engine: Borders is your friend - 02/22/08 11:17 AM
Anytime I need ideas, I always go to Borders to glance thourgh the magainzes. Pick up a recent copy of a local homes magazine at Borders. Look through. Do you notice anything? Do you see how all the ads start to look the same?
Sameness = boring! And, one thing I can … (6 comments)
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search engine: we want you to be in a position to succeed - 02/22/08 11:02 AM
Hi Evceryone,
The readership for the community papers, and the Saturday Homefinder below:
Homefinder ● Tabloid sized section ● Total distribution: 313,000 ● Delivered every Saturday to all Orange County Register subscribers · Deadline: Monday prior to publication
South County Living ● Tabloid sized section ● Total distribution: 83,000 ● Delivered every Thursday … (1 comments)
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search engine: we want you to be in a position to succeed - 02/22/08 11:00 AM
Hi Evceryone,
I wanted to share something we are offering with triple the value for a quarter of the price.
To take advantage of these packages, you have to pick each of the three papers for a six week period. You can mix and match any of these sizes but we need you … (0 comments)
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search engine: Well what's going on - 02/22/08 10:38 AM
Typical scenario is that a man may ask his wife for the sports pages. The wife might zero in on the entertainment section. Entrepreneurs may want the business section. Gossip mongers may pick up the society pages. And so on.
But, nobody reads the entire paper. In fact, hardly anybody opens up more than … (1 comments)
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search engine: Wow! - 02/18/08 11:37 AM
Hi Everyone
Well we can start to have a positive outlook for 2008 now in the Southern California real estate market with the increase in the conforming limit. We want to show our support for this positive change in the business by making sure you get positive results with an affordable marketing … (0 comments)
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search engine: Here is something truly special - 02/15/08 05:43 PM
Hi Everyone
Well we can start to have a positive outlook for 2008 now in the Southern California real estate market with the increase in the conforming limit. We want to show our support for this positive change in the business by making sure you get positive results with an affordable marketing … (0 comments)
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search engine: Here is something truly special - 02/15/08 04:53 PM
Hi Everyone
Well we can start to have a positive outlook for 2008 now in the Southern California real estate market with the increase in the conforming limit. We want to show our support for this positive change in the business by making sure you get positive results with an affordable marketing … (0 comments)
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search engine: Here is something truly special - 02/15/08 04:51 PM
Hi Everyone
Well we can start to have a positive outlook for 2008 now in the Southern California real estate market with the increase in the conforming limit. We want to show our support for this positive change in the business by making sure you get positive results with an affordable marketing … (0 comments)
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search engine: We got the conforming increase we wanted! - 02/14/08 11:25 AM
The Mortgage Meltdown could mean potential savings for a lot of people. It's no secret, on the news and read about it in just about any newspaper you pick up. It is "The Mortgage Meltdown" and someone even made a website dedicated to this called http://www.mortgageimplode.com/. Unless you have been living … (0 comments)
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search engine: What's happening at the OC Register right now! - 02/13/08 04:02 PM
Are you looking for affordable, result driven advertising solutions? Are you looking for advertising that is a true investment and not an expense? In other words, advertising that will generate results by having prospective buyers call you or to show prospective sellers to list with you?
At the Orange County Register, we … (0 comments)
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search engine: We are doing something positive for real estate professionals, and I can prove it! - 02/13/08 01:31 PM
Literally, we just came out of our sales meeting. Our Real Estate department has been rallying here to support our Realtors and give them something to help them grow their business for 2008, generate prospects with result driven advertising.
We all know a lot of you have been looking for viable advertising solutions for 2008. … (0 comments)
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search engine: Finally some good news! - 02/13/08 01:08 PM
Literally, we just came out of our sales meeting. Our Real Estate department has been rallying here to support our Realtors and give them something to help them grow their business for 2008, generate prospects with result driven advertising.
We all know a lot of you have been looking for viable advertising solutions for 2008. … (0 comments)
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search engine: Cheap Insurance Policy for your Laptop or Desktop - 02/11/08 04:38 PM
I was talking with one of my Realtor friends, and I was floored to know that she neglected to backup any of her work. Her laptop just simply died on her. She had a repair shop check it out, and they said her computer can be fixed, however, all of her … (0 comments)
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search engine: Sick of those long URLs? - 02/11/08 01:05 PM
I stumbled across a great site that takes your long URLs and makes them into something tiny and more manageable. The site you should check out is www.tinyurl.com. Basically you paste a long URL and within seconds it will convert the URL into something that is more manageable. The URL does … (3 comments)
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search engine: Interesting Link on Blogging for Business - 02/11/08 11:41 AM
Hi Everyone,
This is for the agents that think blogging is a waste of time. Attached is a link from LA Times about agents generating business from their blogs. Aside from the business prospects, this helps with your ranking in the organic search since this is new content. New content, ultimately, helps … (2 comments)
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search engine: Positive Changes for the Conforming Limit - 02/08/08 01:09 PM
Orange County is moving closer and closer to cheap mortgages. We are on the verge of having a 70% increase from $417,000 to $706,250 increase in the conforming limit. However, from what I understand that this loan limit is going to be temporary and would expire at the end of 2008. … (0 comments)
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search engine: Tips on how people can find your website - 02/07/08 11:19 AM
Here are some common questions I get from clients
How do I get more clicks? The focus needs to be on keywords and placement to increase your ad exposure by adding keywords and site placements to your ad groups.
How do I increase my clickthrough rate (CTR)? Ad quality is critical. By refining … (2 comments)
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search engine: Things are heating up in the OC that's for sure - 02/06/08 04:03 PM
We all know that the market is changing, however, how will prospects find you? Right now, is the time to prepare. If the conforming limit increases to $650,000 or even $700,000 that is great news for people looking to purchase. Why? Because the conforming rates are about 1.000% lower than jumbo … (0 comments)
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search engine: How do you generate webtraffic? - 02/06/08 01:47 PM
If you are looking for an overview to generate webtraffic, then I can assist you. Most people don't realize a method does, in fact, exist as to how people find your site and how search engines rank your site. True, nobody knows the exact method or algorithm, however, methods still exist … (1 comments)
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search engine: Customers are searching for you online, will they find you? - 02/06/08 01:13 PM
If you are interested in learning how buyers and sellers can find you online, then contact me for a complimentary consultation. Below is an overview of some affordable online marketing solutions that will get you results for 2008!
… (0 comments)
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search engine: Are you interested in generating real estate leads for 2008? - 02/06/08 12:51 PM
Hi Everyone,
I wanted to let you know that we are offering some aggressive online solutions regarding search engine optimization and key word campaigns. It's no secret that most people do research online when they are considering their housing options, looking for an agent and checking home values. According to Belden Interactive, … (0 comments)
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search engine: Content - 02/01/08 10:52 AM
Hi Everyone,
When you are setting up your website, make sure you update your content regularly. Relevant content that is updated is one of the factors that search engines consider when your site is ranked. Ideally, have your blog incorporated onto your site.
… (4 comments)
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search engine: Tip for Sellers - 01/21/08 04:42 PM
Tips for sellers
Price it right: Really take the time to look at how much comparable homes in the same neighborhood sold for within the past 30 days. Remember the key word is sold, not listed. Price your home competitively with other homes for sale in the neighborhood, otherwise, your how will … (0 comments)
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search engine: Your Name? - 01/17/08 01:19 PM
Hello Everyone,
Just a quick tip, go to www.godaddy.com and buy your name (e.g., www.chaddciccarelli). Even if you don't plan to do anything with it in the immediate future, it is one of the best properties you can own. Especially with real estate because your are marketing your name and there is … (1 comments)
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search engine: Hans Solo? - 01/15/08 10:53 AM
Harrison Ford, aka "Hans Solo," was working odd jobs back in the 1970s when he was asked by George Lucas to be a stand in for the readings for Star Wars. Ironically, Ford still was not considered at this point, rather, Nick Nolte was the person that was supposed to get … (0 comments)
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search engine: Zero Money Marketing Tips That Will Get You Found!!! - 01/15/08 10:46 AM
Hi Everyone
I have had the good fortune to learn from some of the top marekting executives and online specialists in the world. You won't believe how simple some of these online marketing strategies are to execute. Moreover, these tips don't cost anything. Major companies don't want you to know these secrets, … (1 comments)
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search engine: ....one more tip.... - 01/14/08 06:36 PM
Hi Everyone
Make sure you have an email address on your business card. I'm updating my contacts, and I am staring at two business cards with no email addresses. Email is free, at least for the time being, so take advantage of it.
… (16 comments)
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search engine: 5 Advertising Tips - 01/14/08 05:10 PM
You must be consistent in your ad message, business cards, letterhead, envelopes, signs, website and banners. Newspapers, radio and television stations will help you with your branding and creative when you are advertising with themWhile word of mouth advertising is free, it usually falls short of being able to build a … (5 comments)
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search engine: Cool real estate website - 01/14/08 11:56 AM
Here is another site that is gaining popularity - www.trulia.com. I just found out that this is the2006 winner of Business Week's "Best of the Web, Real Estate" award. This site is getting approximately 2,000,000 unique vistors per month. It's real easy to use for consumers, and provides very detailed information … (1 comments)
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search engine: Confidential Online Marketing Tips with Zero Money - 01/14/08 11:52 AM
Hi Everyone,
Do you want learn how to advertise online without spending any money? Would you like to learn ways to increase your online traffic to your website as well as get increased exposure for your listings? Are you trying to find a way to locate more buyers with zero marketing costs? … (1 comments)
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search engine: Cool auction site - 01/14/08 11:12 AM
Hi Everyone,
I stumbled across a pretty cool website that you might want to check out for investment opportunities or even listing opportunities. www.realtybid.com They have a really clean website, simple to use and listings from all over the country. This is basically an ebay for real estate. Check it out.
That's all … (0 comments)
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search engine: Looking to get a cheap website? - 01/14/08 11:05 AM
Hi Everyone,
I have seen some real estate agents spend a lot of unnecessary money on their websites. Ironically, a lot of these programmers they are hiring have no clue how to design a website and outsource everything. Where do these people outsource their programming - www.rentacoder.com or www.getacoder.com. Check them both … (4 comments)
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search engine: Do You Want to Learn About Mortgages for FREE? - 01/10/08 06:45 PM
I wanted to pass this along. If you want to learn about the current mortgage programs that are available, I would encourage you to check out the Scotsman Guide - www.scotsmanguide.com You can subscribe for FREE!!! Yes, free. You can learn about the current market conditions, products available and even get … (0 comments)
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search engine: If you are interested in geotargeted banner advertising in Southern California, check out this special! - 01/08/08 06:38 PM
Hi Everyone.
I would like to offer an affordable, viable solution to you for 2008.
If you are looking to get maximum client exposure, with minimal cost then I have a viable solution for you - geo targeted banner advertising. One of the common challenges with the online world is to … (0 comments)
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search engine: Some Online Advertising Options for Real Estate Agents in 2008 - 01/08/08 06:21 PM
Hi Everyone.
I would like to offer an affordable, viable solution to you for 2008.
If you are looking to get maximum client exposure, with minimal cost then I have a viable solution for you - geo targeted banner advertising. One of the common challenges with the online world is to … (0 comments)
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