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I recently sat in on a meeting the other day between one of my real estate clients and a local ad representative for a national news organization. Since their national website divides news in the different provinces, they were looking for local advertising to go a long with the content. My client had just recently agreed to a similar deal to do some online advertising for another local online news site. The real estate client was definitely willing to experiment with some more banner advertising. So I was pretty sure he was going to buy the ads and try them out.