Realize that telling isn’t selling! - 07/15/09 08:04 AM
Many of us have attended a sales training course and heard this familiar refrain. It's not enough to tell your prospects about features and benefits - you must also SHOW them. That's why the best way to pres­ent real estate knowledge is visually. Buyers want photos, video, virtual tours, and 3D maps to help them understand properties and neighborhoods quickly and easily.
It's also important to recognize that this trend is accelerating. Younger buyers who grew up on blockbust­er movies with special effects and playing 3D computer games are not going to be happy with columns and rows of data.
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Charles Warnock (Western Bancorp)

Charles Warnock

Pleasanton, CA

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Western Bancorp

Address: 5671 Santa Teresa Blvd. Suite 100, San Jose, California, 95123

Office Phone: (757) 351-8006

Cell Phone: (408) 960-6119

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Articles and discussion on real estate and mortgage marketing, prospecting, conversion and sales strategies. Focus is on free and low-cost marketing resources and strategies for for real estate agents and lenders to collaborate and build profits.


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