charles warnock: Special reports, spin and snide remarks about the housing market - 08/29/08 12:00 PM
OK, so we (eNeighborhoods) release a special report about the housing market and how different the stories are. Some real estate pros simply smile and repeat the mantra that “now’s the time to buy” regardless of market conditions. These agents lack credibility.
On the other hand, media focus tends toward housing … (2 comments)
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charles warnock: Wanted: Real Estate Industry Visionary - 05/22/08 08:25 AM
Hey, executive type...put down that Wall Street Journal and read this! eNeighborhoods, the nation's premier compiler of real estate related home and neighborhood information, is looking for a new leader.
eNeighborhoods delivers a comprehensive set of marketing and analytical tools to the real estate Industry. Our technology can be found on … (0 comments)
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charles warnock: What if all the real estate headlines are wrong? - 05/12/08 02:35 PM
OK, time for a 30-second real estate market quiz. Quick...which is the more exciting scenario?
- A man slowly walks down a flight of stairs, sometimes pausing or retracing his steps until he reaches a floor. After trudging along for while, he notices another staircase and begins ascending, occasionally pausing or taking … (1 comments)
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charles warnock: Does your website have a perception problem? - 12/03/07 01:58 PM
Months of inventory. Tighter mortgage money. Continuing sub-prime blues. Your real estate marketing message doesn't matter. Wait, what was that last one?
It sounds harsh, but it's completely true. One of the hardest principles for real estate professionals - and all advertisers - to accept is that their intended message is not … (0 comments)
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charles warnock: Can you get rich with the right real estate niche? - 11/21/07 01:49 PM
I don't know about success, but the key to failure is trying to please everyone - Bill Cosby
OK, so Bill Cosby is better known for Jello pudding promotion and loud sweaters than for real estate expertise. However, he did deliver a keynote address at the NAR Expo 2007, and this particular … (3 comments)
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charles warnock: Happy landings for real estate pros - Direct marketing on the Web - 09/14/07 02:24 PM
For many real estate pros, the most effective response devices are offers directing prospects to agent websites. According to the 2006 NAR Profile of Buyers and Sellers, four out of five recent buyers used the Internet to search for homes. Many prospects see your offer will not be ready to pick … (2 comments)
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charles warnock: FREE Real Estate Marketing Success eBook - 08/31/07 04:32 PM
We near the end of an era...our most popular eNeighborhoods eBook to date is nearing the end of its run. This FREE downloadable eBook and and Marketing ROI Tracker is available here:
http://www.eneighborhoods.com/kw/freebonuses.asp
Have you downloaded your FREE eBook yet? The eBook provides powerful strategies to help you power up your prospecting, lead … (0 comments)
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charles warnock: Six tricks: Keep marketing content in context - 08/20/07 05:04 PM
Here's the real estate version of an article from my marketing-interactive weblog. The subject of keeping content in context doesn't specifically refer to real estate websites, but it's as important their as anyplace else in the online world. How many reputable real estate businesses have websites with outdated, unconvincing and irrelevant … (3 comments)
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charles warnock: Will podcasting pay the rent? - 08/15/07 01:54 PM
Many real estate professionals are embracing social media in a bigway, including weblogs and podcasting. In a crowded marketplace, these social media tools are an important way to cut through the marketing noise and extablish dialogs with prospects. Although blogs have already made a huge footprint, the jury seems to be … (2 comments)
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charles warnock: A system to get that listing: Walk away with that listing contract - 08/15/07 01:49 PM
After working with hundreds of real estate professionals over the last decade, eNeighborhoods has identified some ideas and insights that consistently help agents create powerful listing presentations. Each presentation should accomplish three goals:1) Introduce yourself and your brand2) Agree on a selling price - don't just present3) Get the listing agreement … (0 comments)
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charles warnock: Real estate prospecting and closing - how to get there faster - 08/15/07 01:44 PM
One way to streamline these early stage activities is to develop a prospect rating system that enables you to quickly sort your leads. Even if you simply rate them A, B, or C leads, you actively work the A's, put the B's into some incubation process and throw out the C's. … (2 comments)
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charles warnock: Seven the hard way -- Reasons real estate websites don't work - 08/15/07 01:40 PM
More and more, your first point of contact with prospects is your agent website.
Your first - and often only - chance to impress prospects is a valuable opportunity that's often wasted. Avoiding a few common but critical mistakes can mean the difference between success and failure. If you're looking to … (0 comments)
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