dominion homes media: Does your website have a perception problem? - 12/03/07 01:58 PM
Months of inventory. Tighter mortgage money. Continuing sub-prime blues. Your real estate marketing message doesn't matter. Wait, what was that last one? It sounds harsh, but it's completely true. One of the hardest principles for real estate professionals - and all advertisers - to accept is that their intended message is not (0 comments)
dominion homes media: Six tricks: Keep marketing content in context - 08/20/07 05:04 PM
Here's the real estate version of an article from my marketing-interactive weblog. The subject of keeping content in context doesn't specifically refer to real estate websites, but it's as important their as anyplace else in the online world. How many reputable real estate businesses have websites with outdated, unconvincing and irrelevant (3 comments)
dominion homes media: Will podcasting pay the rent? - 08/15/07 01:54 PM
Many real estate professionals are embracing social media in a bigway, including weblogs and podcasting. In a crowded marketplace, these social media tools are an important way to cut through the marketing noise and extablish dialogs with prospects. Although blogs have already made a huge footprint, the jury seems to be (2 comments)
dominion homes media: A system to get that listing: Walk away with that listing contract - 08/15/07 01:49 PM
After working with hundreds of real estate professionals over the last decade, eNeighborhoods has identified some ideas and insights that consistently help agents create powerful listing presentations. Each presentation should accomplish three goals:1) Introduce yourself and your brand2) Agree on a selling price - don't just present3) Get the listing agreement (0 comments)
dominion homes media: Real estate prospecting and closing - how to get there faster - 08/15/07 01:44 PM
One way to streamline these early stage activities is to develop a prospect rating system that enables you to quickly sort your leads. Even if you simply rate them A, B, or C leads, you actively work the A's, put the B's into some incubation process and throw out the C's. (2 comments)
dominion homes media: Seven the hard way -- Reasons real estate websites don't work - 08/15/07 01:40 PM
More and more, your first point of contact with prospects is your agent website. Your first - and often only - chance to impress prospects is a valuable opportunity that's often wasted. Avoiding a few common but critical mistakes can mean the difference between success and failure. If you're looking to (0 comments)